{"id":157437,"date":"2023-09-20T16:57:29","date_gmt":"2023-09-20T14:57:29","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=157437"},"modified":"2023-09-20T17:16:59","modified_gmt":"2023-09-20T15:16:59","slug":"viasat-wi-fi-traveller-expectations","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/viasat-wi-fi-traveller-expectations","title":{"rendered":"In-flight Wi-Fi: travellers' habits and expectations surveyed by Viasat"},"content":{"rendered":"
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Long considered to be a relatively elitist option, particularly when it comes to targeting business travellers<\/strong>the in-flight connectivity<\/strong> has been democratised over the years. In recent months, the trend has even accelerated, number of companies<\/a> using it as a growth lever for their businesses. loyalty programmes<\/a> by making free Wi-Fi conditional on passengers signing up. This is the background to the new study published on 19 September by Viasat<\/strong>a few months after acquiring the other specialist in the sector, Inmarsat<\/a><\/strong>.<\/p>\n\n\n\n

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Based on the testimonies of some 11,000 passengers<\/strong> around the world, the study...<\/p>\n<\/div>\n

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Long considered to be a relatively elitist option, particularly when it comes to targeting business travellers<\/strong>the in-flight connectivity<\/strong> has been democratised over the years. In recent months, the trend has even accelerated, number of companies<\/a> using it as a growth lever for their businesses. loyalty programmes<\/a> by making free Wi-Fi conditional on passengers signing up. This is the background to the new study published on 19 September by Viasat<\/strong>a few months after acquiring the other specialist in the sector, Inmarsat<\/a><\/strong>.<\/p>\n\n\n\n

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Based on the testimonies of some 11,000 passengers<\/strong> worldwide, the study aims to highlight the strategic importance of the wi-fi argument in attracting and retaining travellers. It is a kind of instruction manual for airlines on how to make the most of this investment, depending on the uses, expectations and obstacles of their customers. Or, as Jimmy Dodd<\/strong>, \"\u00a0a fascinating insight into the minds of passengers at a critical time for the aviation industry<\/em>\" . For Viasat's SVP & President, Global Enterprise & Mobility, \"\u00a0It is encouraging to see that passenger numbers are approaching pre-OVID levels, and the 2023 Passenger Experience Survey shows how quickly travellers have embraced digital nativism.<\/em>\"\u00a0including expectations of free and fast Wi-Fi, and experiences at the limit of what is possible, such as live TV and live sport at 30,000 feet.<\/em>. \"<\/p>\n\n\n\n