{"id":157499,"date":"2023-09-21T12:34:13","date_gmt":"2023-09-21T10:34:13","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=157499"},"modified":"2023-09-21T12:38:21","modified_gmt":"2023-09-21T10:38:21","slug":"citizenm-saville-theatre-london","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/citizenm-saville-theatre-london","title":{"rendered":"CitizenM: the curtain rises on a new hotel in London"},"content":{"rendered":"

The Beatles, Pink Floyd, Jimi Hendrix, The Who, Elton John, Laurence Olivier and the London premiere of Arturo Ui's Resistible Ascension: the stage at the Saville Theatre<\/strong> has long played a leading role. A prestigious list to which the CitizenM brand could soon be added, along with another headliner, Cirque du Soleil. Owner of the venue since 2021, Yoo Capital's ambition is to breathe new life into this Soho venue, which dates back to the 1930s and was once managed by The Beatles' manager, Brian Epstein, and then converted into a cinema <\/strong>- l'Od\u00e9on - in the seventies.<\/p>\r\n\r\n\r\n\r\n

If the project is approved following a public consultation, this return to our roots and live performances should see the first permanent home in the UK for a troupe of some of the world's most renowned artists. But that's not all, as this Art Deco theatre, which once spanned three floors in addition to a concert hall, will also be incorporating the lifestyle component. with a CitizenM hotel<\/strong> and a catering offer designed by the Incipio group, creators of London's Pergola bars.<\/p>\r\n\r\n\r\n\r\n

Is it a new trend to transform well-known concert halls into attractive places to live, combining culture, restaurants and accommodation? In any case, this is the path also being taken in Madrid by Universal Music, which will be launching its new UMusic hotel brand in the two prestigious stages<\/strong>and those of the Albeniz and Victoria<\/a>. This should give them fresh impetus to continue their story.<\/p>\r\n\r\n\r\n\r\n