{"id":157703,"date":"2023-10-09T11:30:00","date_gmt":"2023-10-09T09:30:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=157703"},"modified":"2023-10-09T11:37:03","modified_gmt":"2023-10-09T09:37:03","slug":"bb-hotels-loyalty-programme","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-loyalty-programme","title":{"rendered":"B&amp;B Hotels starts building loyalty"},"content":{"rendered":"<p>A fan of the best prices and an apostle of value-for-money, the B&amp;B Hotels chain is offering new advantages to its customers. The budget hotel chain is launching a loyalty scheme that is both simple and effective. Called \"B&amp;me\", its offer is based on three pillars: firstly<strong> a single rate - \u20ac50 per night - and<\/strong> in all new hotels in the network for the first three months following their opening. In view of the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-neuf-hotels-grand-est-20230207.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">development dynamic<\/a> group in France and Europe - and soon in the United States - around a hundred hotels should be offering these special prices every year.<\/p>\r\n\r\n\r\n\r\n<p>\"<em>We firmly believe that travel should be accessible to everyone, and that's precisely what this programme embodies - with the promise of<strong> be able to travel on attractive terms<\/strong> tailored to individual needs<\/em>\"commented Fabrice Collet, CEO of B&amp;B Hotels. In addition to this price advantage, the programme offers other benefits, including a free late checkout on Sundays until 2pm. At the same time, a free breakfast will be offered to each new member on their second stay, provided that it is booked within three months.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/fabrice-collet-bb-hotels-20230302.html\/\" data-id=\"143841\">Fabrice Collet (B&amp;B Hotels): \"in line with our roadmap\".<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>Finally, being a member also allows you to take part in<strong> monthly competitions<\/strong>The prizes may vary depending on the market. For example, the chain mentions the possibility of obtaining an additional free breakfast for children, winning racing bikes or, why not, experiencing a stage of the Tour de France in the car of the coach of the Arkea-B&amp;B HOTELS cycling team.<\/p>\r\n\r\n\r\n\r\n<p>Free of charge and available from the bbhotels.com website and via the app, the B&amp;me programme should appeal more directly to leisure rather than business customers. At the same time, the chain will continue to offer frequent travellers its<strong> subscription formula<\/strong> the Club. At a cost of 39 euros per year, it offers subscribers a discount of -10% on room and breakfast and -5% on promotional rates. Unlike the free B&amp;me programme, this subscription formula is based on a points system giving entitlement to benefits, such as a free breakfast for 300 points and a free night's accommodation after 1,000 points.<\/p>","protected":false},"excerpt":{"rendered":"<p>The B&amp;B Hotels chain is launching the B&amp;me loyalty programme, which offers unique, light prizes - 50 euros - in all new hotels, alongside other benefits such as late check-out on Sundays and participation in competitions. <\/p>","protected":false},"author":19,"featured_media":157711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1029,1499,1569],"type-darticle":[52],"n_magazine":[],"class_list":["post-157703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-programmes-de-fidelisation","tag-hotels-daffaires","tag-hotellerie-economique","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;me, le nouveau programme de fid\u00e9lit\u00e9 de B&amp;B Hotels<\/title>\n<meta name=\"description\" content=\"Tout juste lanc\u00e9, le programme de fid\u00e9lit\u00e9 B&amp;me, de la cha\u00eene B&amp;B Hotels, offre \u00e0 ses membres un tarif unique de 50 euros dans les nouveaux h\u00f4tels, en plus d&#039;autres avantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-loyalty-programme\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;B H\u00f4tels se met \u00e0 la fid\u00e9lisation\" \/>\n<meta property=\"og:description\" content=\"Tout juste lanc\u00e9, le programme de fid\u00e9lit\u00e9 B&amp;me, de la cha\u00eene B&amp;B Hotels, offre \u00e0 ses membres un tarif unique de 50 euros dans les nouveaux h\u00f4tels, en plus d&#039;autres avantages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-loyalty-programme\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T09:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T09:37:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation\",\"name\":\"B&me, le nouveau programme de fid\u00e9lit\u00e9 de B&B Hotels\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg\",\"datePublished\":\"2023-10-09T09:30:00+00:00\",\"dateModified\":\"2023-10-09T09:37:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Tout juste lanc\u00e9, le programme de fid\u00e9lit\u00e9 B&me, de la cha\u00eene B&B Hotels, offre \u00e0 ses membres un tarif unique de 50 euros dans les nouveaux h\u00f4tels, en plus d'autres avantages.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg\",\"width\":700,\"height\":641,\"caption\":\"Le programme B&amp;me offre des avantages sonnants et tr\u00e9buchants \u00e0 ses membres.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B&amp;B H\u00f4tels se met \u00e0 la fid\u00e9lisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B&amp;me, the new B&amp;B Hotels loyalty programme","description":"The recently launched B&amp;B Hotels B&amp;me loyalty programme offers members a single rate of 50 euros at new hotels, in addition to other benefits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-loyalty-programme","og_locale":"en_GB","og_type":"article","og_title":"B&amp;B H\u00f4tels se met \u00e0 la fid\u00e9lisation","og_description":"Tout juste lanc\u00e9, le programme de fid\u00e9lit\u00e9 B&me, de la cha\u00eene B&B Hotels, offre \u00e0 ses membres un tarif unique de 50 euros dans les nouveaux h\u00f4tels, en plus d'autres avantages.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-loyalty-programme","og_site_name":"Voyages d&#039;affaires","article_published_time":"2023-10-09T09:30:00+00:00","article_modified_time":"2023-10-09T09:37:03+00:00","og_image":[{"width":700,"height":641,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation","url":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation","name":"B&amp;me, the new B&amp;B Hotels loyalty programme","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg","datePublished":"2023-10-09T09:30:00+00:00","dateModified":"2023-10-09T09:37:03+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"The recently launched B&amp;B Hotels B&amp;me loyalty programme offers members a single rate of 50 euros at new hotels, in addition to other benefits.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/bb-bme.jpg","width":700,"height":641,"caption":"Le programme B&amp;me offre des avantages sonnants et tr\u00e9buchants \u00e0 ses membres."},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-programme-fidelisation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"B&amp;B H\u00f4tels se met \u00e0 la fid\u00e9lisation"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/157703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=157703"}],"version-history":[{"count":5,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/157703\/revisions"}],"predecessor-version":[{"id":157751,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/157703\/revisions\/157751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/157711"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=157703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=157703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=157703"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=157703"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=157703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}