{"id":158059,"date":"2023-09-28T12:41:03","date_gmt":"2023-09-28T10:41:03","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=158059"},"modified":"2023-09-28T12:41:03","modified_gmt":"2023-09-28T10:41:03","slug":"marriott-four-points-express-sheraton-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/marriott-four-points-express-sheraton-europe","title":{"rendered":"Marriott launches Four Points Express by Sheraton in Europe"},"content":{"rendered":"

Being the undisputed leader in luxury and premium hotels doesn't seem to be enough for Marriott. The group is in fact growing interest in the mid-range segment <\/strong>for some time now. Driven by strong demand for value-for-money hospitality, this year the American hotelier introduced a new midscale and long-stay brand in the US, Studiores, with a number of developments well underway. Above all, however, Marriott has taken a major step forward in this segment in Latin America and the Caribbean by making the acquisition of Mexican group City Express<\/a>a major player who has taken him from number two to the top of the rankings. first place in the CALA region<\/strong>ahead of Accor.<\/p>\n\n\n\n

The world's leading group now intends to replicate this strategy in the EMEA region. Although it has no intention of dethroning Accor, it is determined to consolidate its position in this market through a new brand: Four Points Express by Sheraton<\/strong>. As well as offering accommodation at the right price, the brand guarantees its customers a contemporary and functional offer, with free breakfast and WiFi.<\/p>\n\n\n\n