{"id":15839,"date":"2010-06-20T15:00:01","date_gmt":"2010-06-20T14:00:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/interview-rachid-berrada-directeur-general-dauthentica-travel-20100620.html"},"modified":"2016-02-10T09:55:13","modified_gmt":"2016-02-10T08:55:13","slug":"interview-with-rachid-berrada-managing-director-of-authentica-travel","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-rachid-berrada-managing-director-of-authentica-travel","title":{"rendered":"Interview with Rachid Berrada Rachid Berrada, Managing Director of Authentica Travel"},"content":{"rendered":"<h2 class=\"MsoNormal\">Who is Authentica Travel?<\/h2>\n<p>Rachid Berrada - The agency, based in Marrakech, has been in existence for 20 years, specialising in all forms of business tourism. We are developing products all over Morocco, although the bulk of our activity is concentrated around Marrakech.<\/p>\n<h2 class=\"MsoNormal\">How would you sum up 2009?<\/h2>\n<p>R. B. - 65 % of our business is with France. 2009 was the worst year in our history, with a decline of 60 to 70 %. We had to deal with a lot of cancellations, from Danone to Boeing, for both cost-saving and image reasons. Competition from Malta has also hit us hard. For 2010, I don't really see any upturn. The market remains feverish, with a lot of last-minute requests.<\/p>\n<h2 class=\"MsoNormal\">Is the Atlantic coast one of your development priorities?<\/h2>\n<p>R. B. - It's an interesting alternative for companies that already know Morocco and are looking for a seaside destination, particularly the Mazagan Beach Resort. I'm going to be scouting around to develop products in this region. It's up to us to innovate. There are many advantages, starting with Casablanca airport, which is linked to a number of French cities and only an hour's drive from Mazagan. Combinations with Casa are also possible. In Agadir, new hotels of very high quality are renewing the offer. In this region, demand is geared more towards conferences and seminars. Essaouira, meanwhile, is perfect for incentives. You can organise operations in the medina, rent riads, go 4\u00d74 and camel riding or visit an argan oil cooperative, for a fairer, more socially responsible approach to the destination.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 2 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/morocco-from-casa-to-agadir-new-wave-atlantic\" class=\"series-567\" title=\"Special report - Morocco: from Casa to Agadir, a new Atlantic wave\">Special report - Morocco: from Casa to Agadir, a new Atlantic wave<\/a><\/div><p>\"It's up to us to innovate with seaside products\".<\/p>","protected":false},"author":1,"featured_media":15841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-15839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-incentive","series-maroc-de-casa-a-agadir-nouvelle-vague-atlantique","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview : Rachid Berrada, directeur g\u00e9n\u00e9ral d\u2019Authentica Travel<\/title>\n<meta name=\"description\" content=\"\u00ab\u00c0 nous d\u2019innover avec des produits baln\u00e9aires\u00bb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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