{"id":159591,"date":"2023-10-10T15:53:51","date_gmt":"2023-10-10T13:53:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=159591"},"modified":"2024-01-26T12:16:21","modified_gmt":"2024-01-26T11:16:21","slug":"eurostar-brand-image","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/eurostar-brand-image","title":{"rendered":"Eurostar enters a new era by communicating its brand"},"content":{"rendered":"<p>\"Don't ever call me again <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/thalys-fin-depart-eurostar-20231004.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Thalys<\/strong><\/a>\" . On 1 October this year, the company disappeared, merged into Eurostar, the brand chosen because it is the best known, particularly among overseas customers. This new beginning was well worth a presentation yesterday at <strong>London<\/strong> in its offices near St Pancras International station, and a small party to celebrate its first advertising campaign \"\u00a0<em>Travelling Further Together<\/em>\" . Broadcast from <strong>16 October<\/strong> in <strong>five countries served<\/strong> (France, UK, Belgium, Netherlands and Germany), this animated film celebrating diversity and inclusion aims to rejuvenate the brand and \"\u00a0<em>breaking codes<\/em>\" according to Gwendoline Cazenave, CEO of the high-speed rail company. \"\u00a0<em>We are opening a new chapter in the history of two companies that have revolutionised long-distance mobility in Europe for 30 years. We will go even further by setting new standards and providing the best experience for our customers, without forgetting a <strong>sustainable travel solution<\/strong><\/em>\" . The new logo is accompanied by the slogan \"Together we go further\", symbolising the desire to \"...go further\".\u00a0<em>to go further in Europe and do even more for our customers<\/em>\" adds Fran\u00e7ois Le Doze, Commercial Director of the reunified company.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/holding-eurostar-thalys-20220504.html\/\" data-id=\"124523\">Eurostar and Thalys join forces<\/a><\/p><\/aside>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/eurostar-23-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/eurostar-23-1.jpg\" alt=\"\" class=\"wp-image-159613\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/eurostar-23-1.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/eurostar-23-1-300x150-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Eurostar has embarked on a growth project with a target of 30 million passengers by 2030, compared with almost 20 million this year.<\/p><cite>Gwendoline Cazenave, CEO of Eurostar<\/cite><\/blockquote><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-trafic-business-toujours-en-retrait-compare-a-2019\">Business traffic still down on 2019<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/g-cazenave-eurostar.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/g-cazenave-eurostar.jpg\" alt=\"\" class=\"wp-image-159615\" width=\"384\" height=\"251\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/g-cazenave-eurostar.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/g-cazenave-eurostar-300x196-derived.jpg 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\"\u00a0<em>Eurostar is engaged in a <strong>growth project <\/strong>with the aim of <strong>30 million passengers by 2030<\/strong> compared with almost 20 million this year<\/em>\" says Gwendoline Cazenave. The recovery is more marked in the <strong>leisure<\/strong>the <strong>business segment <\/strong>remaining at <strong>80% of pre-Covid traffic<\/strong>. Leaving aside the idea of opening new routes, Eurostar intends first to increase its frequencies between its capitals. \"\u00a0<em>A great deal of operational work is being carried out to optimise and coordinate all the routes.<\/em>\" points out the General Manager. From mid-December onwards, trains heading for the Alpine resorts from <strong>London <\/strong>and <strong>Amsterdam <\/strong>will be connected at <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lille-euralille-capitale-20201006.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lille<\/strong><\/a>-Europe. \"\u00a0<em>Our capital cities are set to become <strong>open hub connected<\/strong> to each country's domestic network, but also to airlines via airports\",<\/em> adds the dynamic boss<em>. An agreement has been reached with <strong>KLM <\/strong>to transport Belgian passengers to <strong>Amsterdam Schiphol <\/strong>thanks to a quota of 10 to 30 places per <strong>TGV<\/strong>. The <strong>Brussels<\/strong>-Midi is also considered crucial<\/em>, <em>connected to 3,600 destinations in less than 6 hours<\/em>\" she points out. With no fleet renewal planned before 2032-2035, this growth will be achieved with a constant fleet of 25 trains (with up to 894 passengers) on the cross-Channel network and 26 TGVs (with 371 seats) on the continental network. Finally, no reopening of stops at Ashford, Ebbsfleet, Calais and Marne-la-Vall\u00e9e is currently planned for economic reasons. \"\u00a0<em>Eurostar will reopen this file when the company can afford it<\/em>\" she assures us.<strong> <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/eurostar-faillite-20210119.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eurostar<\/a><\/strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/eurostar-faillite-20210119.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>almost didn't survive Covid and the effects of Brexit.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/nouvel-eurostar-thalys-disparaitra-20230124.html\/\" data-id=\"141127\">New Eurostar: the Thalys brand will disappear in September\u00a0<\/a><\/p><\/aside>\n\n\n\n<p>In addition to the deployment of the logo on all points of contact, including trains, by the end of December, the most visible elements of the merger are the <strong>switching of Thalys lounges to Eurostar colours<\/strong>the <strong>launch of the Eurostar Trains application <\/strong>and <strong>new Eurostar.com website<\/strong>and the creation of <strong>Eurostar Club<\/strong>a unique loyalty programme with 2.5 million customers. \"\u00a0<em>Given the size of the new Eurostar, it will enable frequent travellers to earn points more quickly and spend them across the network.<\/em>\" says Francois Le Doze. However, some travellers who were members of both programmes have encountered problems reuniting their points.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Enterprise contracts expected in 2024<\/h2>\n\n\n\n<p>Eurostar is still <strong>identify common customers<\/strong>Enterprise contracts will only be recast in <strong>2024<\/strong>based on new consumption levels on this XXL network. \"\u00a0<em>We need to analyse the location and characteristics of these companies, their consumption patterns and volumes, their growth margins...<\/em>\" explains the Sales Director. Other harmonisations are also expected, such as the <strong>reservation opening calendar <\/strong>which was 11 months for Eurostar but 4 months for Thalys. The RubY programme to upgrade ex-TGV Thalys trains will continue, with a few minor changes. To date, only four trainsets have been refurbished, as this project is significantly behind schedule.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Our aim will be to give our customers no reason to switch to the competition<\/p><cite>Gwendoline Cazenave, CEO of Eurostar<\/cite><\/blockquote><\/aside>\n\n\n\n<p>Relying on a strong brand, a quality of service that will be reinforced and an on-board comfort that is considered to be unequalled, Eurostar is putting itself in fighting order to face up to the potential competitors who will tomorrow come and bite its calves on its routes (<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/trenitalia-paris-bruxelles-amsterdam-20230822.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trenitalia<\/a>the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/renfe-sinvite-paris-londres-20211028.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Renfe <\/a>or the Mobico\/Getlink tandem). \"\u00a0<em>Our aim will be to give our customers no reason to switch to the competition<\/em>\" concluded Gwendoline Cazenave.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/eurostar-hausse-trafic-2023-20240126.html\/\" data-id=\"167061\">Eurostar close to pre-Covid levels in 2023<\/a><\/p><\/aside>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\">Eurostar wants to avoid closing its Amsterdam terminal in 2024<\/h3>\n\n\n\n<p>Major work has begun at <strong>Amsterdam <\/strong>in order to <strong>relocating the future Eurostar terminal<\/strong> under the main station. There was not enough space to accommodate the customs and security control area during these developments, <strong>Eurostar could be forced to suspend services to London between June 2024 and May 2025<\/strong>. Negotiations are currently underway between the Dutch government, ProRail (the network operator), the national company <strong>NS <\/strong>and <strong>Eurostar<\/strong>an independent railway expert has been appointed to find a solution, and <strong>avoid any closure of the London-Amsterdam route<\/strong>. A ruling that would <strong>disastrous in terms of carbon footprint<\/strong> because of the number of aircraft to be repositioned in compensation on this route. Eventually, however, the Amsterdam Centraal terminal will make it possible to increase the number of daily frequencies and, above all, to lift the limit of some 200 departing passengers, given the current confined space which limits customs and security checks for <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sncf-retour-consignes-bagages-20230922.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">luggage<\/a>.<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>An initial advertising film will make the demise of Thalys official within the next ten days. The various projects for the new Eurostar are progressing at a contrasting pace, with a redesigned brand identity, a new application and a single loyalty programme being the first elements of this merger to be visible to the public.<\/p>","protected":false},"author":71,"featured_media":159607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[1353,1373,1431,1449,1527,1539],"type-darticle":[52],"n_magazine":[],"class_list":["post-159591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-compagnies-ferroviaires","tag-thalys","tag-train","tag-eurostar","tag-brexit","tag-tgv","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle image de marque pour Eurostar<\/title>\n<meta name=\"description\" content=\"Les chantiers du nouvel Eurostar avancent \u00e0 une vitesse contrast\u00e9e. Premiers \u00e9l\u00e9ments visibles : une nouvelle identit\u00e9 de marque, une application et un programme de fid\u00e9lit\u00e9 unique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/eurostar-brand-image\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurostar entame une nouvelle \u00e8re en communiquant sur sa marque\" \/>\n<meta property=\"og:description\" content=\"Les chantiers du nouvel Eurostar avancent \u00e0 une vitesse contrast\u00e9e. 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