{"id":160163,"date":"2023-10-18T11:51:57","date_gmt":"2023-10-18T09:51:57","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=160163"},"modified":"2023-10-24T15:18:13","modified_gmt":"2023-10-24T13:18:13","slug":"hilton-business-programme-pme","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-business-programme-pme","title":{"rendered":"Hilton to launch two offers for SMEs"},"content":{"rendered":"

Hotel groups were able to see this for themselves: small and medium-sized businesses accounted for a large proportion of business overnight stays during and after the pandemic. Unlike large accounts, they were quick to get back on the road. This is why it is so important for hoteliers to looking after these customers<\/strong>. In November 2020, Marriott seized this opportunity with its Marriott Bonvoy Business Ready<\/a> designed to make travelling easier for SMEs. At the beginning of 2022, Accor also took an interest in this target group with the launch of its Accor Business Offer Auto-Enrol<\/a>.<\/p>\r\n\r\n\r\n\r\n

Hilton also intends to forge strong new relationships with these countries. \"million small and medium-sized enterprises that form the backbone of the global economy and make up around half of the world's population. 85 % individual professional customers<\/strong> at Hilton<\/em>\" notes the American group. To this end, Hilton will be launching two global initiatives early next year, starting with the Hilton for Business programme. The American group promises that SMEs will be able to register quickly and easily online, without complicated forms or processes.<\/p>\r\n\r\n\r\n\r\n