{"id":160371,"date":"2023-10-20T10:46:50","date_gmt":"2023-10-20T08:46:50","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=160371"},"modified":"2024-05-23T09:07:39","modified_gmt":"2024-05-23T07:07:39","slug":"avianca","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/avianca","title":{"rendered":"When Avianca becomes avianca..."},"content":{"rendered":"<p><strong>Avianca has been through a difficult period which has called its business model into question.<\/strong>. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/avianca-brazil-quitte-star-alliance-20190820.html\/\">Avianca<\/a> was originally the national airline of Colombia, but it also became the main carrier in Ecuador following its merger with the Ecuadorian national carrier TACA. The company also operated a large number of subsidiaries in Latin America, in Brazil, Peru and El Salvador.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-une-minuscule-pour-une-renaissance\">A tiny one for a renaissance<\/h2>\r\n\r\n\r\n\r\n<p>Losing market share to South American low-cost carriers, to the rise of the LATAM group and finally to the Covid crisis, the company had to file for Chapter 11 bankruptcy protection in 2020. <strong>It emerged at the end of 2021<\/strong>becoming the <strong>Avianca Group International Limited<\/strong> and adopting a new <strong>point-to-point company model<\/strong>. Its main bases are now in Colombia, Ecuador and El Salvador.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-quote\">\r\n<blockquote>\r\n<p>the biggest airline reinvention in the history of aviation<\/p>\r\n<cite>Adrian Neuhauser, CEO of avianca<\/cite><\/blockquote>\r\n<\/aside>\r\n\r\n\r\n\r\n\r\n\r\n<p>To complete this new era, the company has just presented its new <strong>new corporate image<\/strong>. During a press conference, <strong>Adrian Neuhauser, CEO of avianca<\/strong>explained that the company had suffered what could be \"\u00a0<em>the biggest airline reinvention in the history of aviation <\/em>(sic)<em>. <strong>So today we salute avianca in lower case and bid farewell to the capital \"A\" of the past.<\/strong><\/em>. \"<\/p>\r\n\r\n\r\n\r\n<p>He continued: \"<em>It's a brand that honours our history. At the same time, it represents who we are today, <strong>a renewed avianca<\/strong>. Friendly, agile, accessible, attentive and cheerful. An avianca that looks you in the eye and calls you by name. An avianca where everyone is welcome and the sky belongs to everyone.<\/em>. \"<\/p>\r\n\r\n\r\n\r\n<p>The airline is now applying the low-cost model to its short- and medium-haul network. It now uses only one type of aircraft: <strong>Airbus A319 or A320<\/strong>. A total of 111 aircraft. On long-haul routes, <strong>avianca operates a fleet of 13 Boeing 787-800s<\/strong>. They should eventually be replaced by Airbus A350s.<\/p>\r\n\r\n\r\n\r\n<p>Daily aircraft use on short\/medium-haul routes has risen over the same period from <strong>9.9 hours to 11.4 hours<\/strong> with a denser cab. And the results are paying off!<\/p>\r\n\r\n\r\n\r\n<p>Between January and September, <strong>the company carried almost 23 million passengers, compared with 18.67 million over the same period in 2022<\/strong>This represents a jump of 22.7%. On average, <strong>avianca offers 570 daily flights<\/strong> with an occupancy rate of <strong>82,5%<\/strong>. Faster aircraft turnarounds have led to a substantial improvement in punctuality. 87.5% of avianca flights arrived on time in the second quarter of 2023, compared with 78.7% in 2019. According to aviation analyst Cirrus, this is the best result ever achieved by a major international airline!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-madrid-hub-d-avianca-en-europe\">Madrid, avianca's hub in Europe<\/h2>\r\n\r\n\r\n\r\n<p>Business passengers now have to contend with a low-cost service on board the Airbus A319 and A320,<strong> avianca, on the other hand, continues to offer a classic long-haul product<\/strong>. Sa <strong>business class, called \"XXL<\/strong>It includes a sleeper seat, two baggage items in the hold, access to the avianca lounge and priority treatment. The Economy product is segmented according to price. <strong>The airline also has a Premium class, currently only available on the international network in the Americas.<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>The new avianca formula has continued to offer <strong>Bogota<\/strong> flights to <strong>35 international cities in 22 countries.<\/strong> In Europe, this includes a dense network of routes from Spain, easily accessible for European businessmen. <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/madrid-azca-castellana-20171204.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madrid<\/a>-Bogota has three daily frequencies<\/strong>Madrid-Medellin with 4 weekly flights, while Cali (Colombia) and San Salvador are linked by 3 weekly flights. The airline also offers <strong>two other daily flights to Bogota, one from London Heathrow, the second from Barcelona<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>At Bogota, passengers can find connections to <strong>17 Colombian cities and 24 cities in Latin America and the Caribbean<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A new logo with the upper-case A becoming lower-case. This is the minimalist transformation of the avianca company, which is completing its status as a point-to-point carrier... <\/p>","protected":false},"author":21,"featured_media":160397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,1145,2107],"type-darticle":[52],"n_magazine":[],"class_list":["post-160371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-amerique-du-sud","tag-transport-aerien","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>avianca, une nouvelle \u00e8re de compagnie low-cost<\/title>\n<meta name=\"description\" content=\"La compagnie nationale colombienne avianca vient de pr\u00e9senter sa nouvelle image qui ancre son virage low-cost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/avianca\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Avianca devient avianca...\" \/>\n<meta property=\"og:description\" content=\"La compagnie nationale colombienne avianca vient de pr\u00e9senter sa nouvelle image qui ancre son virage low-cost.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/avianca\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T08:46:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T07:07:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/avianca-a320-233.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luc Citrinot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Citrinot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca\",\"name\":\"avianca, une nouvelle \u00e8re de compagnie low-cost\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/avianca-a320-233.jpg\",\"datePublished\":\"2023-10-20T08:46:50+00:00\",\"dateModified\":\"2024-05-23T07:07:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/c74b2eea412d55da7482e81e95f8edc3\"},\"description\":\"La compagnie nationale colombienne avianca vient de pr\u00e9senter sa nouvelle image qui ancre son virage low-cost.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/avianca\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/avianca#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/avianca-a320-233.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/10\/avianca-a320-233.jpg\",\"width\":640,\"height\":427,\"caption\":\"Un Airbus A320 avec le \\\"A\\\" majuscule de l'ancien logo... 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