{"id":161017,"date":"2023-10-30T10:42:00","date_gmt":"2023-10-30T09:42:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=161017"},"modified":"2023-10-27T09:59:59","modified_gmt":"2023-10-27T07:59:59","slug":"voco-ihg-growth-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/voco-ihg-growth-europe","title":{"rendered":"Voco: a fast-growing IHG brand in Europe"},"content":{"rendered":"

The result of the transformation of a former Holiday Inn, the voco Paris Porte de Clichy<\/a> opened its doors in September 2023. Redesigned by architect Oscar Lucien Ono and his Maison 20, and featuring a restaurant concept - Romcoco - created by Paris Society Consulting, as well as 11 meeting rooms and a co-working space, this hotel offers 264 rooms and its contemporary setting <\/strong>business travellers passing through western Paris.<\/p>\n\n\n\n

This repositioning is part of the momentum of this upmarket brand, which was created in 2018 and already had 55 hotels open worldwide by the end of September, with a further 51 in the pipeline. And no doubt much more, since IHG has set itself the target of 200 establishments by 2028<\/strong>These are always in the main urban and tourist destinations.<\/p>\n\n\n\n

\"IHG
IHG is adding a second address for its voco brand, the voco Paris Porte de Clichy.<\/em><\/figcaption><\/figure>\n\n\n\n

In Europe, the portfolio grew by more than 25% over the first ten months of the year, with the number of hotels on offer rising from 28 to 37. In addition to the voco Paris Porte de Clichy, the second hotel in the capital after the one at Montparnasse<\/a>the brand has recorded other openings in several key European cities<\/strong>including the EU capital, Brussels. A business project <\/a>voco Bruxelles City North is located on the Living Tomorrow campus, a place dedicated to innovation, where the new hotel will provide accommodation in 92 rooms as well as meeting space.<\/p>\n\n\n\n

The Voco brand has also developed its offer in two other capitals, Madrid first of all with a 197-room hotel near Retiro Park combining business, with a convention centre with 22 meeting rooms<\/strong>In Vienna, the brand has opened a hotel in the lively Brigittenau district, with a restaurant and three meeting rooms. In Vienna, the brand has moved into the lively Brigittenau district with a 141-room hotel featuring a restaurant and three meeting rooms. Finally, in a more leisurely style, this active year will conclude with a hotel in Portugal, the voco Algarve Formosa Park, with 61 suites overlooking the Atlantic Ocean.<\/p>\n\n\n\n

\"\u00a0The brand's rapid growth in these popular markets is clear proof of its success.<\/em>said Willemijn Geels, Vice President, European Development, IHG Hotels & Resorts. voco hotels are highly valued for their design and operating environment conducive to conversion<\/strong>which allows owners to create their own unique vision for their establishment.<\/em>\" .<\/p>\n\n\n\n