{"id":161743,"date":"2023-11-09T08:05:44","date_gmt":"2023-11-09T07:05:44","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=161743"},"modified":"2023-11-09T08:05:44","modified_gmt":"2023-11-09T07:05:44","slug":"hilton-croissance-france","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-croissance-france","title":{"rendered":"Hilton: big ambitions in France"},"content":{"rendered":"<p>Meeting in Paris, the Hilton Group's management team for Continental Europe is delighted to announce its debut in Monte Carlo.<strong>a destination that the American hotelier has been eyeing up for a long time. By the end of<\/strong> In 2023, the Columbus hotel is set to become part of the Curio Collection brand, which now includes almost 150 boutique hotels around the world. Offering 181 rooms, an outdoor swimming pool and meeting facilities, this first address will further strengthen the group's offering on the C\u00f4te d'Azur, following on from the recent opening of the Canopy by Hilton in Cannes - the result of the takeover of the former Radisson Blu - and the Ecolodge Hameau des Pesquiers, near Hy\u00e8res, which also joined the Curio Collection a year ago.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/canopy-hilton-cannes-20230828.html\/\" data-id=\"155319\">Hilton: Canopy joins the new wave of Cannes hotels<\/a><\/p><\/aside>\n\n\n\n<p>Although not strictly speaking in France, this new development symbolises the group's ambitions in the country. At the end of October, Hilton announced another major development with<strong> the launch of its flagship brand in Lille<\/strong> in summer 2024. This will be enough time to bring the former Crowne Plaza up to the Group's standards following a multi-million euro renovation. Perfectly located, just opposite Lille Europe station, the establishment will continue to operate as an affiliate of the group during the conversion period. Among the changes expected, the Hilton Lille will offer a new executive lounge as well as 124 rooms and seven meeting rooms for business travellers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/curio-monte-carlo-columbus.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/curio-monte-carlo-columbus.jpg\" alt=\"\" class=\"wp-image-161759\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/curio-monte-carlo-columbus.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/curio-monte-carlo-columbus-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption><em>The Columbus Hotel in Monte Carlo, future member of the Curio Collection by Hilton.<\/em><\/figcaption><\/figure>\n\n\n\n<p>With just under thirty of Hilton's 7,500 hotels worldwide, France represents only a tiny proportion of the American giant's offering. But France is a major tourist destination, and Paris and the C\u00f4te d'Azur are very attractive to American customers, who make up a large proportion of the 173 million members of the Hilon Honors program, <strong>the market is buoyant<\/strong>.<\/p>\n\n\n\n<p>While Hilton only had seven hotels in France in the middle of the last decade - all Hilton hotels plus a Waldorf Astoria, the Trianon Palace in Versailles - Hilton has since extended its network while introducing<strong> new brands in France<\/strong>. These include the Curio Collection, but also the Canopy hotels at <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/canopy-hilton-canopy-paris-20210512.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris<\/a> and Cannes, and Tapestry, a lifestyle brand with a presence in Paris and, more recently, in Paris. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bordeaux-marty-hotel-tapestry-hilton-20230418.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bordeaux<\/a>. Similarly, the upmarket DoubleTree brand has found its first address in Lyon, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/doubletree-six-ouvertures-europe-lyon-20220203.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">near the Eurexpo exhibition centre<\/a>. Growth in the regions has also been driven by mid-range brands such as Hilton Garden Inn, which recently appeared in Marseille after Tours, Le Havre and Bordeaux, as well as Hampton in Tours and at Toulouse airport.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-more-hilton-france-20230103.html\/\" data-id=\"138735\">Emmanuel More (Hilton): \"Our ambition is to double our presence in France\".<\/a><\/p><\/aside>\n\n\n\n<p>But the group has no intention of stopping there, and intends to almost double in size over the next few years. <strong>reach 50 hotels in the Hexagon<\/strong>e. \"\u00a0<em>France is the country where we have the most projects in continental Europe<\/em>\" underlines <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-kelly-hilton-etats-unis-europe-20211112.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Kelly<\/a>Hilton's Senior Vice President for Continental Europe. Supported by three geographical priorities - Greater Paris, the major regional cities and the C\u00f4te d'Azur - this growth revolves around three axes described by <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/nouveaux-hotels-france-hilton-20210615.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Heijligers<\/a>Hilton's Managing Director of Development for France and the Benelux countries: \"\u00a0<em>conversion of existing hotels, as in Lille; restructuring of office buildings, such as Canopy Paris, a former GRDF site; and new construction, although the latter is currently on the decline<\/em>\" .<\/p>\n\n\n\n<p>Among the twenty or so projects underway, some are already well advanced, such as the <strong>DoubleTree Paris La D\u00e9fense West<\/strong>The first stone was laid this summer in Colombes, not far from the major business district. Meanwhile, Hampton by Hilton hotels are due to open soon at Paris CDG airport and in Saint-Laurent du Var, while the Maison Heler in Metz, designed by Philippe Starck, is due to open its doors next year. As for other developments, \"\u00a0<em>there is still a lot to be done, such as having a luxury hotel in Paris or a presence in major regional cities like Montpellier, Nantes and Rennes<\/em>\" says David Heijligers.<\/p>\n\n\n\n<p>However, there could be a cloud over the Group's growth in France with the recent receivership of one of its key partners, the Naos Group,<strong> owner of numerous franchised hotels <\/strong>under the Hilton Garden Inn, Hampton and Curio brands? \"\u00a0<em>Although we cannot speak on behalf of the hotel owners, all our hotels in France operate as usual.<\/em>\" commented a Group spokesperson, before adding: \"\u00a0<em>Hilton has a pipeline of 20 hotels in France and we look forward to adding to our portfolio.<\/em>\" . The course has been set.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-une-excellente-annee-2023-en-perspective\">An excellent 2023 ahead<\/h3>\n\n\n\n<p>Like most hotel groups that have recently announced excellent results, business is booming for Hilton. In the third quarter of 2023, its RevPAR recorded growth of +6.8 % worldwide compared with 2022, an increase that even reached +11.4% compared with 2019. \"\u00a0<em>Reflecting the dynamism of the industry, we are enjoying a very strong year in Europe, with record numbers of visitors and prices during the summer season.<\/em>\" says David Kelly. While leisure customers are still actively participating in the recovery, \"\u00a0<em>MICE is back very strongly in 2023 and<strong> individual business travel is gradually returning to its previous level<\/strong> within SMEs and large companies alike<\/em>\" says Hilton's Senior Vice President for Continental Europe. While the group's hotels have plenty of meeting space, David Kelly is confident for 2024: \"\u00a0<em>this dynamic is set to continue, with demand for MICE still strong but in a more traditional way, with requests for longer-term bookings rather than late bookings<\/em>\" . As for development, the group, which has become a millionaire in terms of rooms, with almost one new hotel opening every day worldwide, has 3,200 hotels in the pipeline.<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>New openings in Lille and Monte-Carlo are expected to contribute to Hilton's growth in France, where the group is set to almost double in size in the near future.<\/p>","protected":false},"author":19,"featured_media":161761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1019,1177,1229,1499,1501,1575,1755,1805],"type-darticle":[52],"n_magazine":[],"class_list":["post-161743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-france","tag-monaco","tag-mice","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","tag-lifestyle","tag-lille","tag-hilton","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilton poursuit sa croissance en France<\/title>\n<meta name=\"description\" content=\"Le groupe Hilton s&#039;appr\u00eate \u00e0 quasiment doubler de taille en France pour atteindre les 50 h\u00f4tels dans les 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