{"id":162021,"date":"2023-12-01T09:04:44","date_gmt":"2023-12-01T08:04:44","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=162021"},"modified":"2023-12-05T15:41:59","modified_gmt":"2023-12-05T14:41:59","slug":"jetblue-art-maniere-ambition","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/jetblue-art-maniere-ambition","title":{"rendered":"JetBlue, the art of reinventing transatlantic travel"},"content":{"rendered":"

The arrival of JetBlue <\/strong>on major European airports marks much more than the addition of a new code on thetransatlantic axis<\/strong>. With a history<\/strong>a philosophy<\/strong>a positioning <\/strong>The New York-based airline wants to change the game. Having patiently built up a strategy and a network in the Americas, the time has come for the carrier to breathe new life into its strategy. values <\/strong>and its state of mind <\/strong>on the Old Continent. As it celebrates its 21st anniversary - as a symbol - the company millennial <\/em>has set out to conquer London<\/strong>before adding Paris <\/strong>and Amsterdam <\/strong>to its catalogue, and in the meantime Dublin <\/strong>and Edinburgh<\/strong>. These are just some of the destinations that are discovering a new approach to air travel, a positioning that stands out in a hitherto (too) well-established air travel landscape.<\/p>\n\n\n\n

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Already present on the Paris-New York route, JetBlue will soon be adding a second daily CDG-JFK flight and a new flight to Boston.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

On a transatlantic route that until now has been shared by traditional carriers, despite a few incursions by low-cost players, JetBlue intends to carve out an alternative route. That of a a young company with recognised experience<\/strong>the right balance between service <\/strong>and the price<\/strong>. Against the trend of carriers that have given in to the siren song of ancillary charges - the ever-increasing number of options that have replaced the all-inclusive package - the company still advocates a certain vision of on-board service. And a different concept of \u00e0 la carte service<\/strong>... Being able to put together your own menu just like in a restaurant, or nibbling on snacks throughout the flight, chatting on WhatsApp or downloading a WeTransfer: whatever the traveller's needs, comfort is not optional...<\/p>\n\n\n\n

\"JetBlue<\/figure><\/div>\n\n\n\n

This notion of service is the JetBlue flight crew<\/strong> who is its ambassador every day. And because with great power comes great responsibility, before launching between New York and Paris, the company is emphasising its training <\/strong>and its selection<\/strong>. Transatlantic flights are therefore the final step for crews, who must first have gained experience on the domestic network - by Core <\/strong>then in Mint\u00ae<\/strong> - just like the history of the company itself. The company's demands on its teams also rhyme with kindness <\/strong>: JetBlue <\/strong>has been able to build its employer brand image on a inclusive policy<\/strong>The aim is to make the most of everyone's differences and integrate them into a common project. <\/p>\n\n\n\n

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