{"id":162415,"date":"2023-11-20T13:06:27","date_gmt":"2023-11-20T12:06:27","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=162415"},"modified":"2023-11-20T13:06:27","modified_gmt":"2023-11-20T12:06:27","slug":"oh-baby-trigano-mama-shelter","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter","title":{"rendered":"Oh Baby, the low-cost successor to Mama Shelter"},"content":{"rendered":"<p>Mama Shelter has had a following. Building on the success of this iconic lifestyle brand over the last fifteen years, which has since been sold to Accor, Serge Trigano has set himself a new challenge with Oh Baby, a <strong>a new hotel concept at more affordable prices<\/strong>A new offspring for the 'Mama', so to speak. A new offspring for 'Mama', as it were, and one that will be nurtured under the protective wing of the Trigano family, from<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mondrian-bordeaux-carmes-starck-20231115.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Philippe Starck<\/a> A new generation of hotels, but one that is already responsible and attentive to the world of tomorrow. A new generation, but already responsible and attentive to the world of tomorrow.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-succes-prolonge-20230807.html\/\" data-id=\"153739\">Mama Shelter: Fifteen years on<\/a><\/p><\/aside>\n\n\n\n<p> The brand aims to be eco-friendly, with <strong>low-carbon buildings<\/strong>. A hotel Oh Baby will take\u00a0<em>take full account of today's ecological challenges by using wood as a building material<\/em>\" while at the same time being \"\u00a0<em>sexy and connected<\/em>\" is described on Oh Baby's LinkedIn page.<\/p>\n\n\n\n<p>As with Mama Shelter, Serge Trigano is expected to <strong>call in a top chef<\/strong> to sign the - affordable - menu of the establishments, while the customer experience will be highly digitised, in response in particular to recruitment difficulties in the hotel and restaurant industry. \"\u00a0<em>A number of things will be automated, but with the same soul that we have brought to our previous projects, whether at Club M\u00e9diterran\u00e9e, Mama Shelter or Oh Baby.<\/em>\" said the 77-year-old entrepreneur in an interview on BFM Business last year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-premier-oh-baby-attendu-autour-de-paris\">First Oh Baby expected around Paris<\/h3>\n\n\n\n<p>Unveiled at the end of last year, this new project is now taking on more substance. After presenting it in mid-November at the congress of the GHR, the Groupement des H\u00f4telleries et &amp; Restaurations de France, Serge Trigano gave further details in a<a href=\"https:\/\/www.lefigaro.fr\/voyages\/hotels\/serge-trigano-le-premier-hotel-oh-baby-ouvrira-autour-de-paris-fin-decembre-20231116\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> interview given to Le Figaro<\/a> : \"\u00a0<em>Oh! Baby is in position<strong> on the land of <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rouen-hyatt-place-moxy-clamart-havre-20230302.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moxy<\/a>and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/citizenm-nouvel-hotel-paris-ouvertures-20230331.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">CitizenM<\/a><\/strong>with a restaurant and reception staffed by a small number of people, but all imbued with our values of kindness and respect for others.<\/em>\" .<\/p>\n\n\n\n<p>Because of its low-cost positioning, the new chain is targeting the outskirts of major cities and medium-sized towns in particular. \"\u00a0<em>The first contracts are due to be signed in December for openings in 24 or 30 months' time.<\/em>\" said Serge Trigano in this interview, referring to <strong>the first hotel to be built around Paris<\/strong>. According to Le Bien Public, the brand is looking to set up in Dijon, on the site of the former Terrot factory. Bordeaux and Rouen are also announced as targets, as is Italy.<\/p>","protected":false},"excerpt":{"rendered":"<p>With Oh Baby, Serge Trigano intends to apply the recipes that have made Mama Shelter such a success to the budget hotel sector.<\/p>","protected":false},"author":19,"featured_media":162421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1019,1569,1575,2335],"type-darticle":[52],"n_magazine":[],"class_list":["post-162415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-france","tag-hotellerie-economique","tag-lifestyle","tag-rse","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oh Baby : une marque \u00e9conomique et \u00e9colo sign\u00e9e Serge Trigano<\/title>\n<meta name=\"description\" content=\"Serge Trigano entend d\u00e9cliner ce qui a fait le succ\u00e8s des Mama Shelter \u00e0 l&#039;h\u00f4tellerie \u00e9conomique avec Oh Baby, des h\u00f4tels responsables con\u00e7us avec Philippe Starck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oh Baby, la descendance \u00e0 prix doux des Mama Shelter\" \/>\n<meta property=\"og:description\" content=\"Serge Trigano entend d\u00e9cliner ce qui a fait le succ\u00e8s des Mama Shelter \u00e0 l&#039;h\u00f4tellerie \u00e9conomique avec Oh Baby, des h\u00f4tels responsables con\u00e7us avec Philippe Starck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T12:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter\",\"name\":\"Oh Baby : une marque \u00e9conomique et \u00e9colo sign\u00e9e Serge Trigano\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg\",\"datePublished\":\"2023-11-20T12:06:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Serge Trigano entend d\u00e9cliner ce qui a fait le succ\u00e8s des Mama Shelter \u00e0 l'h\u00f4tellerie \u00e9conomique avec Oh Baby, des h\u00f4tels responsables con\u00e7us avec Philippe Starck.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg\",\"width\":700,\"height\":700,\"caption\":\"Les premiers h\u00f4tels Oh Baby devraient appara\u00eetre d'ici 24 \u00e0 30 mois.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oh Baby, la descendance \u00e0 prix doux des Mama Shelter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Oh Baby: an economical and eco-friendly brand by Serge Trigano","description":"Serge Trigano intends to apply the success of Mama Shelter to budget hotels with Oh Baby, responsible hotels designed with Philippe Starck.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter","og_locale":"en_GB","og_type":"article","og_title":"Oh Baby, la descendance \u00e0 prix doux des Mama Shelter","og_description":"Serge Trigano entend d\u00e9cliner ce qui a fait le succ\u00e8s des Mama Shelter \u00e0 l'h\u00f4tellerie \u00e9conomique avec Oh Baby, des h\u00f4tels responsables con\u00e7us avec Philippe Starck.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter","og_site_name":"Voyages d&#039;affaires","article_published_time":"2023-11-20T12:06:27+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter","url":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter","name":"Oh Baby: an economical and eco-friendly brand by Serge Trigano","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg","datePublished":"2023-11-20T12:06:27+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"Serge Trigano intends to apply the success of Mama Shelter to budget hotels with Oh Baby, responsible hotels designed with Philippe Starck.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/ohbabyhotels-logo.jpeg","width":700,"height":700,"caption":"Les premiers h\u00f4tels Oh Baby devraient appara\u00eetre d'ici 24 \u00e0 30 mois."},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/oh-baby-trigano-mama-shelter#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Oh Baby, la descendance \u00e0 prix doux des Mama Shelter"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/162415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=162415"}],"version-history":[{"count":7,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/162415\/revisions"}],"predecessor-version":[{"id":162431,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/162415\/revisions\/162431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/162421"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=162415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=162415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=162415"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=162415"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=162415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}