{"id":162949,"date":"2023-11-28T14:39:56","date_gmt":"2023-11-28T13:39:56","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=162949"},"modified":"2024-01-23T12:13:32","modified_gmt":"2024-01-23T11:13:32","slug":"mice-promosalons-francais-international","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-promosalons-francais-international","title":{"rendered":"MICE: Promosalons and French events conquer international markets"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>More than <strong>55 years old<\/strong> that <strong>Trade fairs <\/strong>is working to raise the profile of <strong>French trade shows <\/strong>to an international audience, to <strong>attract visitors and exhibitors from abroad<\/strong> on major events <em>made in France<\/em>. \" <em><strong>Promosalons was created by and for the organisers themselves<\/strong>with the <strong>CCI <\/strong>of Paris, <strong>Unimev <\/strong>- which wasn't even called that at the time - and the <strong>CFCE <\/strong>(Centre Fran\u00e7ais du Commerce Ext\u00e9rieur), the forerunner of Business France <\/em>\"says Corinne Moreau, Managing Director of Promosalons. \" <em>At the time, networks already existed, via the commercial departments of embassies, economic expansion posts, etc.<\/em><\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>More than <strong>55 years old<\/strong> that <strong>Trade fairs <\/strong>is working to raise the profile of <strong>French trade shows <\/strong>to an international audience, to <strong>attract visitors and exhibitors from abroad<\/strong> on major events <em>made in France<\/em>. \" <em><strong>Promosalons was created by and for the organisers themselves<\/strong>with the <strong>CCI <\/strong>of Paris, <strong>Unimev <\/strong>- which wasn't even called that at the time - and the <strong>CFCE <\/strong>(Centre Fran\u00e7ais du Commerce Ext\u00e9rieur), the forerunner of Business France <\/em>\"says Corinne Moreau, Managing Director of Promosalons. \" <em>At the time, networks already existed, via the commercial departments of embassies, economic expansion posts, the CFCE, etc. However, these players decided to <strong>create a specific network entirely dedicated to this sector<\/strong>. Back then, the trade show organising landscape wasn't as concentrated as it is today. Organisers were smaller, often family-run structures... Then there was a lot of concentration in the 90s. When Promosalons was set up, the idea was that rather than each organiser setting up an office in Germany, Japan or the UK to develop their international business, we should create a shared network to pool our resources and accelerate the international development of French trade fairs like SIAL or the aerospace industry... And then it all grew... <\/em>\".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-corinne-moreau-promosalons-20240108.html\/\" data-id=\"162585\">Interview with : Corinne Moreau, Managing Director of Promosalons<\/a><\/p><\/aside>\n\n\n\n<p>Grown to the point where it now totals <strong>50 offices<\/strong>for a coverage of <strong>80 countries<\/strong>. Of these 50 delegations, <strong>16 are subsidiaries of Promosalons<\/strong>100% has its own offices dedicated to its business. Visit <strong>34 other offices <\/strong>have the status of <strong>partners<\/strong>. However, the vast majority of business (85 to 90%) is carried out by subsidiaries.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"492\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/carte-du-monde-reseau-promosalons.jpg\" alt=\"\" class=\"wp-image-163101\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/carte-du-monde-reseau-promosalons.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/carte-du-monde-reseau-promosalons-300x211-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/11\/carte-du-monde-reseau-promosalons-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>International presence is one of the strengths of the Promosalons network<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/salons-professionnels-francais-international-20230627.html\/\" data-id=\"151263\">French trade shows decipher international expectations<\/a><\/p><\/aside>\n\n\n\n<p>Thanks to this vast geographical coverage, Promosalons is now able to identify <strong>61 members<\/strong>with emblematic new memberships that are diversifying its business, such as the <strong>Paris Fair<\/strong> or the<strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/retour-iftm-top-resa-2023-20230912.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iftm Top R\u00e9sa<\/a><\/strong> which the association is now helping to prospect in certain countries and for international pavilions. The network's activities are varied. Its objectives and targets have evolved over time, as Corinne Moreau points out: \" <em>When it was first set up, Promosalons was mainly focused on visitors, and the idea was to go out and find the people who would be interested in exhibiting. <strong>buyers <\/strong>from all over the world to attract them to France. But it soon became clear that a show that wanted to be international would have to include an international offering, and therefore international exhibitors. <strong>foreign exhibitors<\/strong>. Promosalons has also taken on this task<\/em> \". Over the last twenty years or so, this task has been joined by the task of <strong>geo-duplication<\/strong>This year, the major French international trade fairs are launching events abroad while retaining their own brands. SIAL, for example, has launched events in China, Canada and Indonesia. <\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>We have to be tailor-made: each time it's a trade fair-country pairing.<\/p><cite>Corinne Moreau, Managing Director of Promosalons<\/cite><\/blockquote><\/aside>\n\n\n\n<p>The Promosalons network, entirely <strong>French<\/strong>This led us to adopt a case-by-case approach. \" <em>We have to make <strong>made-to-measure<\/strong> : every time it's a trade fair-country pairing <\/em>\"Corinne Moreau sums up. \" <em>When I respond to the composite materials show for Japan, looking for exhibitors, it's not the same thing as when I respond to the Carrefour du bois for Belgium, looking for visitors. So each time you have to think in terms of the sector and the country. So there's the advice side, and then there's the action side. So the Promosalons network is both the head and the legs!<\/em> \"says Corinne Moreau. <\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/salons-professionnels-cci-paris-20240123.html\/\" data-id=\"166735\">Trade shows boost Paris Region's MICE sector<\/a><\/p><\/aside>\n\n\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Promosalons recently passed the 60-member mark. Read on to find out more about this network for promoting and marketing French trade shows internationally.<\/p>","protected":false},"author":17,"featured_media":163103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1853],"type-darticle":[],"n_magazine":[],"class_list":["post-162949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-salons-professionnels","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promosalons : les salons made in France \u00e0 la conqu\u00eate de l&#039;international<\/title>\n<meta name=\"description\" content=\"Promosalons recensera 64 adh\u00e9rents \u00e0 la fin de l&#039;ann\u00e9e. 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