{"id":16599,"date":"2010-11-07T04:18:30","date_gmt":"2010-11-07T03:18:30","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/3-questions-a-patrick-malval-directeur-general-commercial-europe-de-louest-de-british-airways-20101107.html"},"modified":"2022-01-18T18:31:03","modified_gmt":"2022-01-18T17:31:03","slug":"3-questions-to-patrick-malval-general-sales-director-western-europe-british-airways","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/3-questions-to-patrick-malval-general-sales-director-western-europe-british-airways","title":{"rendered":"3 questions to Patrick Malval, Chief Commercial Officer Western Europe, British Airways"},"content":{"rendered":"<p style=\"line-height: normal;\"><b><span style='font-size: 18pt; font-family: \"Times New Roman\",\"serif\";'>What impact will the BA-AA and Joint Business Agreement have on the French market?<\/span><\/b><\/p>\n<p style=\"line-height: normal;\"><span style='font-size: 12pt; font-family: \"Times New Roman\",\"serif\";'>The approval of the American and European authorities for a joint subsidiary managing flights between North America and Europe will intensify our global cooperation and result in a more efficient product. This will enable us to better integrate our schedules and improve connecting opportunities between British Airways, Iberia and American Airlines. This agreement will enhance the attractiveness of the International Airlines Group, the new entity combining the activities of British Airways and Iberia. With American Airlines, we are positioning ourselves as leaders in South and North America through the two highly complementary hubs of London Heathrow and Madrid.<\/span><\/p>\n<p style=\"line-height: normal;\"><b><span style='font-size: 18pt; font-family: \"Times New Roman\",\"serif\";'>What's in it for the passenger?<\/span><\/b><\/p>\n<p style=\"line-height: normal;\"><span style='font-size: 12pt; font-family: \"Times New Roman\",\"serif\";'>Obtaining antitrust immunity puts us on an equal footing with Star Alliance and SkyTeam, which already enjoy similar status. We will, for example, launch codeshare flights on 122 cities in the American Airlines network. We will be extending our range of fares by offering reduced prices on all our networks through a single booking. The agreement also allows miles to be accumulated on all our carriers' programmes and facilitates connections. Finally, we expect greater profitability on the North Atlantic route, which will translate into a better product for the passenger. The agreement is due to come into force in the autumn.<\/span><\/p>\n<p style=\"line-height: normal;\"><b><span style='font-size: 18pt; font-family: \"Times New Roman\",\"serif\";'>Are you seeing a recovery in departures from France?<\/span><\/b><\/p>\n<p style=\"line-height: normal;\"><span style='font-size: 12pt; font-family: \"Times New Roman\",\"serif\";'>We have seen a recovery in demand over the last few months, initially in economy class cabins, but now beginning to make itself felt in premium cabins. We are continuing to stimulate demand in premium classes with regular promotional offers.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>What impact will the BA-AA agreement and the Joint Business Agreement have on the French market? The approval of the American and European authorities for a joint subsidiary managing flights between North America and Europe will intensify our global cooperation and result in a more efficient product. This will enable us to better integrate our flight schedules [...].<\/p>","protected":false},"author":1,"featured_media":16601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[1017],"type-darticle":[51],"n_magazine":[],"class_list":["post-16599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-decideur","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 questions \u00e0 Patrick Malval, directeur g\u00e9n\u00e9ral commercial Europe de l\u2019Ouest de British Airways<\/title>\n<meta name=\"description\" content=\"Quelle est la cons\u00e9quence sur le march\u00e9 fran\u00e7ais de l\u2019accord BA-AA et du Joint Business Agreement ? 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