{"id":167759,"date":"2024-02-05T10:59:07","date_gmt":"2024-02-05T09:59:07","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=167759"},"modified":"2025-08-13T17:33:41","modified_gmt":"2025-08-13T15:33:41","slug":"minority-growth-2026","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/minority-growth-2026","title":{"rendered":"Accelerated expansion for the Minor group"},"content":{"rendered":"

After Salalah, on the southern coast of Oman, and Jebel Akhdar, the luxury brand Anantara <\/a>will be adding to its offering by moving closer to the country's capital, Muscat. Its owner, the Minor group, has just announced the future management of a hotel complex currently under development in Bandar Al Khairan, 45 minutes from Muscat. Nestled between a mountainous coastline and crystal-clear waters<\/strong>Expected to open in 2026, the resort will have 51 rooms, 46 chalets and 24 villas, as well as five restaurants and bars.<\/p>\n\n\n\n

This new resort is one of more than 200 planned by Minor over the next three years worldwide. At 40% growth in three years <\/strong>time for the Thai hotelier, owner of the Spanish group NH since 2018<\/a>. Nearly 30,000 new rooms will be added to the current 80,000, not only with beautiful hotels in paradisiacal locations, but also in major cities such as the Anantara Palais Hansen in Vienna or the Nhow Rome, both planned for 2024.<\/p>\n\n\n\n

To support this sustained pace, Minor, which currently owns or leases 70% of its hotels, is moving towards a more flexible development strategy, more focused on management contracts<\/strong>This is a move which, according to Ian Di Tullio, Commercial Director of Minor Hotels, should enable the group \"to take advantage of the opportunities offered by the market\". According to Ian Di Tullio, Commercial Director of Minor Hotels, this development should enable the group to \"\u00a0organically expand our presence in the world while retaining our essentially property-oriented mindset<\/em>\" . This model should still represent 50% of the real estate component.<\/p>\n\n\n\n

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Anantara Bandar Al Khairan<\/figcaption><\/figure>\n\n\n\n
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Anantara Palais Hansen in Vienna<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

At the same time, Minor Hotels, which has more than 540 hotels in 56 countries around the world, is moving towards a new geographical distribution with a more balanced global distribution<\/strong>. As a result of the acquisition of NH Hotels, Europe currently accounts for 60% of the Minor Hotels offering. This share is set to fall to 45% in the coming years.<\/p>\n\n\n\n