{"id":169245,"date":"2024-03-06T11:03:55","date_gmt":"2024-03-06T10:03:55","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=169245"},"modified":"2024-03-06T11:03:55","modified_gmt":"2024-03-06T10:03:55","slug":"hotels-other-key-players-growth","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hotels-other-key-players-growth","title":{"rendered":"Hotels: behind the leaders, other key growth players"},"content":{"rendered":"<p>Expansion into new markets, new brands, big ambitions: without having portfolios as deep as Marriott, Hilton or Accor, <strong>other key players in the business traveller's journey<\/strong> of their hotels. In particular, the <strong>Ascott<\/strong>the world leader in long-stay accommodation, which now has 163,000 units worldwide. Based on a model adapted to business trips lasting from several days to several months, the subsidiary of Singaporean investor Capital Land is gradually moving towards a more diversified offering, particularly since the acquisition of pure player hotel Tauzia in Indonesia, prior to the forthcoming launch of a four-star hotel brand, the Unlimited Collection. At the same time, its luxury Crest Collection establishments - and even some of its Citadines - play on the mix of genres, combining classic and residential hotels within their walls.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/leaders-hotellerie-point-croissance-2023-20240306.html\/\" data-id=\"169143\">Palmar\u00e8s 2023: an update on the development of the leaders in the hotel industry<\/a><\/p><\/aside>\n\n\n\n<p>\" <em>Ascott aims to boost its position as a major player in the hospitality sector<\/em>said <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mettey-ascott-dynamiser-positionnement-20240108.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Philippe Mettey at Voyages d'Affaires<\/a> at the beginning of the year. <em>Hence our desire to hybridise our products and to play both sides of the fence - hotels and residences - in order to pursue our growth.<\/em> \". The Ascott Group, which celebrates its 40th birthday this year, has exceeded its targets year on year, driven by the dynamic performance of Citadines and the expansion of its lifestyle brand. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lyf-francfort-residence-inn-lille-20240115.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lyf<\/a>but also through the acquisition of Oakwood Worldwide in 2022. A predominantly corporate brand that will evolve around hotels and residences, in line with the bleisure trend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"288\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/tableau-autres-groupes-hoteliers-2024.jpg\" alt=\"\" class=\"wp-image-169499\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/tableau-autres-groupes-hoteliers-2024.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/tableau-autres-groupes-hoteliers-2024-300x123-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Another group from Asia, <strong>Thai Minor<\/strong>has made no secret of its ambitions, particularly since <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/minor-hotels-nh-empreinte-mondiale-20181128.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">its 2018 acquisition of Spanish group NH<\/a>. This acquisition explains why more than half of its hotels are now located in Europe. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/minor-walsh-presence-france-20231213.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">synergies in development <\/a>are beginning to materialise. On the one hand, the NH brands have begun to expand in Asia and the Middle East, while Minor's flagship brand, the Ananatara luxury hotels, has entered several major European cities, including Amsterdam, Dublin, Rome, Nice and Vienna. The Avani brand, the upmarket lifestyle cousin of the Anantara hotels on which Minor is betting heavily for the future, has also recently appeared in Europe, taking up residence in NH hotels in Frankfurt and Madrid.<\/p>\n\n\n\n<p>\" <em>In the future, we intend to extend our global footprint into new regions where we are not yet present.<\/em>said Dillip Rajakarier, CEO of Minor Hotels. For <strong>go further than its 540 establishments<\/strong> in the world, Minor Hotels has launched a new<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/minor-croissance-2026-20240205.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> an aggressive expansion plan<\/a> over the next three years, adding between 200 and 250 new hotels. This accelerated expansion will involve a shift in strategy away from investment and towards management contracts and franchising, as well as the announced launch of new brands, probably in the course of this year.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" data-id=\"169533\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/anantara-plaza-nice.jpg\" alt=\"\" class=\"wp-image-169533\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/anantara-plaza-nice.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/anantara-plaza-nice-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/anantara-plaza-nice-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/anantara-plaza-nice-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Anantara Plaza Nice<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"169535\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/gran-melia-palazzo-milan-1.jpg\" alt=\"\" class=\"wp-image-169535\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/gran-melia-palazzo-milan-1.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/03\/gran-melia-palazzo-milan-1-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Gran Melia Palazzo Cordusio Milan<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>While Minor now presides over NH Hotels, other Spanish groups continue to make their mark on the global hotel industry, including <strong>Melia and Barcelo<\/strong>This is particularly true of their many resorts on the Mediterranean and Caribbean coasts. This leisure expertise is also present in the major urban centres of Spain and elsewhere, for example with the Orient Jakarta, now a Royal Hideaway hotel for Barcelo. For its part, Melia International has opened a number of flagship hotels in 2023, such as its first hotel in Bangkok, the INNSiDE Bangkok Sukhumvit, and the Palazzo Cordusio Gran Meli\u00e1 in Milan, which has transformed the former Generali insurance headquarters into a luxury hotel. All this is in addition to the recent opening, in early 2024, of the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/gran-melia-mice-barcelone-20240131.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">a new MICE flagship in Barcelona<\/a>the Torre Melina Gran Meli\u00e1, adjacent to the convention centre.<\/p>\n\n\n\n<p>While strengthening its leisure backbone, whether by the beach or in European cities ideal for city breaks or business trips, Melia places particular emphasis on<strong> strengthening its luxury and lifestyle footprint<\/strong>. Among the twenty or so hotels scheduled to open in 2024, several will feature the contemporary ME by Meli\u00e1 brand, whether in Lisbon, Malta and Malaga in Europe, or Sayulita and Guadalajara in Mexico. At the same time, Melia will be adding a second link to its Zel brand, launched in partnership with Rafael Nadal, in Tossa del Mar, near Girona, following its launch in Mallorca.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotels-ouvertures-metropoles-europeennes-2024-20240108.html\/\" data-id=\"164705\">Europe: new hotels expected in 2024<\/a><\/p><\/aside>\n\n\n\n<p>The original island of both the Spanish group and the tennis player will see the appearance this year of <strong>a luxurious Four Seasons<\/strong>the result of the transformation of the Formentor hotel. This opening will help strengthen the Canadian group's leading position among the pure players in the luxury hotel sector, with almost 130 hotels today, compared with around forty for Mandarin Oriental and Rosewood and barely ten for Peninsula. Also on the agenda for 2024 is a fourth address in Morocco, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/four-seasons-doha-rabat-20231130.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">at the historic Kasr al Bahr Palace in Rabat<\/a>It will also open in Japan this summer in Osaka, ahead of World Expo 2025. At the same time, new Four Seasons have already been added or will soon be added in China, in Dalian, Hangzhou and Suzhou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/01\/four-seaons-rabat.jpg\" alt=\"The Four Seasons Rabat at Kasr Al Bahr, one of the most eagerly awaited hotels in the Africa\/Middle East region in 2024.\" class=\"wp-image-165717\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/01\/four-seaons-rabat.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/01\/four-seaons-rabat-300x169-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>The Four Seasons Rabat at Kasr Al Bahr, one of 2024's flagship openings in the Africa\/Middle East region.<\/em><\/figcaption><\/figure>\n\n\n\n<p>While the luxury hotel sector is buoyed by the growing number of millionaires around the world, on the other side of the spectrum..,<strong> The budget hotel sector also boasts a number of dynamic players<\/strong> which have succeeded in establishing their brands alongside the multi-brand global leaders. Premier Inn in particular, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/premier-inn-affaires-allemagne-20230426.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">the number one channel in the UK<\/a>with almost 850 hotels, or its local competitor Travelodge, with almost 600 establishments.<\/p>\n\n\n\n<p>Undoubtedly, its original market is a narrow one, <strong>Premier Inn<\/strong> has set out to conquer a new market, Germany. From 6 hotels in 2020, the brand is approaching the 60 mark today. An attractive market where the British group is battling with the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/motel-one-croissance-design-prix-doux-20230327.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">local station<\/a> <strong>Motel One<\/strong>Accor and another French group, B&amp;B Hotels.<\/p>\n\n\n\n<p>Present in Germany for over a quarter of a century, the hotelier has built up a solid portfolio of more than 150 establishments. This is its second-largest network outside France, ahead of Italy and Spain. At the same time, it is continuing to open new hotels in France, <strong>B&amp;B Hotels continues to expand internationally <\/strong>with a presence in 17 countries today. The group's latest challenge, backed by its majority shareholder Goldman Sachs, is to go <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-debut-etats-unis-20240229.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">challenge the budget hotel chains on their home turf<\/a>the United States.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/plus-grands-groupes-hoteliers-2023-20240306.html\/\" data-id=\"169282\">Top hotel groups at the end of 2023<\/a><\/p><\/aside>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"391\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/02\/bb-evian-publier-2023-2.jpg\" alt=\"The B&amp;B HOTELS group has found its first U.S. base in Orlando (pictured: the B&amp;B Evian Publier).\" class=\"wp-image-169089\" style=\"width:839px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/02\/bb-evian-publier-2023-2.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/02\/bb-evian-publier-2023-2-300x168-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>The B&amp;B HOTELS group has found its first base in the United States, in Orlando (pictured: the B&amp;B Evian Publier).<\/em><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ascott in the long-stay segment, B&amp;B or Premier Inn in the budget segment and Four Seasons in the luxury segment, Minor Hotels or Melia: focus on the development of other key players in the hotel industry.<\/p>","protected":false},"author":19,"featured_media":169529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1499,1569,1573,2371],"type-darticle":[52],"n_magazine":[],"class_list":["post-169245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotels-daffaires","tag-hotellerie-economique","tag-longs-sejours","tag-hotels-de-luxe","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Palmar\u00e8s : focus sur les autres acteurs cl\u00e9s de l&#039;h\u00f4tellerie<\/title>\n<meta name=\"description\" content=\"Ascott, B&amp;B, Four Seasons, Minor, Melia, Premier Inn : derri\u00e8re les leaders, d&#039;autres acteurs cl\u00e9s de l&#039;h\u00f4tellerie 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