{"id":169597,"date":"2024-03-15T11:22:15","date_gmt":"2024-03-15T10:22:15","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=169597"},"modified":"2024-03-19T08:29:02","modified_gmt":"2024-03-19T07:29:02","slug":"interview-desaulles-adagio-aparthotel","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-desaulles-adagio-aparthotel","title":{"rendered":"X. Desaulles: \"Show that Adagio is a dynamic brand\"."},"content":{"rendered":"

Adagio recently presented excellent results for 2023, with occupancy close to 80%. What can you expect in 2024?<\/h3>\r\n\r\n\r\n\r\n

Xavier Desaulles - <\/strong>First of all, a return to normal. Indeed, with an occupancy rate of 79% in 2023, it will be difficult to do much better in terms of occupancy, while at the same time prices will follow a gradual increase. As a result, we are forecasting growth in revenue per room of of the order of +6% to +7% in 2024<\/strong>. All of this will be boosted by favourable events in the leisure sector - which currently accounts for half of our customer base - with the May bank holidays lined up nicely and, of course, the Olympic Games in July. As far as business customers are concerned, we will benefit in particular, as we will in 2023, from the rescheduling of a number of international events. At the same time, we are also seeing some changes in the corporate customer base.<\/p>\r\n\r\n\r\n\r\n

More specifically, what are these developments and are they good for you?<\/h3>\r\n\r\n\r\n\r\n

Xavier Desaulles -<\/strong> Some of them do, like 'comuting', those people who have moved to Bordeaux or Rennes post Covid and have to return several times a month to their company headquarters, whether in La D\u00e9fense or elsewhere. Travellers for whom staying in a traditional hotel is not necessarily the most practical option. At the same time, some of our traditional customers are less present. These include the business of IT services companies has been turned upside down<\/strong> during the crisis<\/strong>With increasing use of distance learning. Consultants who used to come from far away, particularly from India, are now spending less time with their customers. Instead of staying for two or three months at a time, they come at more frequent intervals, two weeks at the beginning and at the end of the assignment, and the rest is done remotely. As a result, we have to look for other B2B sectors<\/strong> to whom we can promote the benefits of the aparthotel sector, in particular the sliding scale of charges and the advantages of our fully-equipped flats. And we're doing this by turning to the media, production companies and SMEs, for example, who didn't know about us before.<\/p>\r\n\r\n\r\n\r\n

You mentioned SMEs. Most hotel groups are trying to attract this business clientele, which has been the most dynamic since the end of the pandemic. Were they already present at Adagio?<\/h3>\r\n\r\n\r\n\r\n

Xavier Desaulles - <\/strong>SMEs are a really important source of customers for us. They were present, but we have set up a local canvassing programme to strengthen this segment. Especially since, with our network of 40 aparthotels in the regions, we can offer them a local service. So, alongside our centralised sales force, the managers of our establishments aim to recruit these local players. And the momentum is good, because this business, which was fairly weak before, has now tripled.<\/p>\r\n\r\n\r\n\r\n

\"Expected\r\n
Expected this year, the Adagio Original London Whitechapel will have several coliving units.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n