{"id":172883,"date":"2024-04-24T16:27:54","date_gmt":"2024-04-24T14:27:54","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=172883"},"modified":"2024-04-24T16:27:54","modified_gmt":"2024-04-24T14:27:54","slug":"coach-omnium-trends-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/coach-omnium-trends-mice","title":{"rendered":"MICE trends in 2024 according to Coach Omnium"},"content":{"rendered":"

Incentive seminars, festive events such as afterworks, dinners, cocktails or product launches: these two types of business meetings have been driving MICE demand since the end of the pandemic, gaining further market share last year according to the 31e<\/sup> Coach Omnium's annual study on the development of business tourism in France, conducted for the second time with the 1001 Salles group. \"\u00a0What's interesting is that this step up<\/strong> is not at the expense of other activities, but in addition to them<\/em>says Perrine Edelman, Associate Director at Coach Omnium. Seminars and study days are still the most popular form of meeting.<\/em>\" .<\/p>\n\n\n\n

Covid has come and gone, as has the pandemic and the growing need to unite teams in the face of the expansion of teleworking and video-conferencing, as well as to consolidate relationships with partners and customers. Against this backdrop, only 37% of companies were interested in events in 2017, compared with 72% today, while incentive trips have risen over the same period from 17% to 50%. In this context, fun team building activitiess<\/strong> - The traditional treasure hunt, but also more and more collaborative team building activities - are at the top of the list, proposed by 88% of companies, far ahead of activities with a cultural connotation (62%) or eco-responsible activities (56%), even if these are gaining in importance.<\/p>\n\n\n\n