{"id":173013,"date":"2024-04-26T09:51:45","date_gmt":"2024-04-26T07:51:45","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=173013"},"modified":"2024-04-26T09:51:46","modified_gmt":"2024-04-26T07:51:46","slug":"choice-hotels-losada-revol-france","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/choice-hotels-losada-revol-france","title":{"rendered":"R. Losada Revol (Choice Hotels): \"We are going to double our offering in France\"."},"content":{"rendered":"

Widely represented in the United States, Choice Hotels has made France one of its key markets in the EMEA region. Why is this?<\/h3>\n\n\n\n

Ricardo Losada Revol -<\/strong> We have been present in France for over 30 years. It is one of the world's great tourist destinations, with so much to offer the 63 million members of our Choice Privileges rewards programme. Its culture, its economy, its landscapes, its coastline... It is therefore logical that this market is one of our main targets in the EMEA region, along with Germany and the United Kingdom.<\/p>\n\n\n\n

In fact, you're going to be stepping up your presence there thanks to the recent announcement of a franchise agreement with Zenitude Hotels, covering around thirty establishments. What does this group offer you?<\/h3>\n\n\n\n

Ricardo Losada Revol - <\/strong>Today, we have 31 hotels in France, not counting new additions, and thanks to this agreement, we will be doubling our portfolio by adding 33 additional establishments<\/strong>. That's more than 4,000 rooms added to our network throughout the country. Zenitude Hotels' portfolio includes resorts, as well as urban and suburban hotels, close to airports and business parks. This will enable us to broaden our footprint, particularly in terms of corporate customers and long-stay offers. So it's a key operator with whom we'll be able to continue to grow, as this young and ambitious company is keen to expand. This fits in perfectly with our own ambitions in France. As part of this partnership, we are already exploring development opportunities.<\/p>\n\n\n\n

How will their establishments be integrated? Under which brands will they be marketed?<\/h3>\n\n\n\n

Ricardo Losada Revol - <\/strong>All their hotels will be converted to one or other of our brands, more than half this year and the other half next year. For example, their hotel at Paris CDG Airport will become a Clarion. But others may become a Comfort or an Ascend Hotel Collection, as is already the case with the Z\u00e9nitude Hotel La Vallardiere Ascend Hotel Collection in Montpellier. At the same time, several establishments have been adapted for longer stays, including kitchenettes, laundry rooms and larger rooms such as 2-bedroom flats. This gives us the opportunity to introduce one of our long-stay brands in France in the future.<\/p>\n\n\n\n