{"id":175701,"date":"2024-06-10T10:40:08","date_gmt":"2024-06-10T08:40:08","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=175701"},"modified":"2024-06-10T10:40:09","modified_gmt":"2024-06-10T08:40:09","slug":"hilton-empreinte-lifestyle","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-empreinte-lifestyle","title":{"rendered":"Hilton's lifestyle offensive"},"content":{"rendered":"

The recent acquisition of two lifestyle brands - Graduate Hotels and NoMad - bears witness to this: the Hilton group has turned the contemporary hotel business into a new business. one of its new areas of development<\/strong>. A strong emphasis symbolised by the appointment of a new global president, Kevin Osterhaus, responsible for the expansion of these up-to-the-minute establishments, whose CV says something about Hilton's ambitions. Indeed, before taking the helm of Graduate Hotels, Kevin Osterhaus, previously Chief Operating Officer ofEnnismore<\/a>the Accor subsidiary dedicated to the development of lifestyle hotels. The success of the French group in this segment, with the acquisition of a number of brands such as Mama Shelter, 25Hours, Mondrian and The Hoxton, is undoubtedly a source of inspiration for its American competitor.<\/p>\n\n\n\n

In line with his past, Kevin Osterhaus will be responsible for continuing the history of the Graduate by Hilton brand, at niche positioning <\/strong>since it now includes around thirty hotels on major university campuses in the United States and the United Kingdom, with Princeton next on the list. But with thousands of colleges and universities around the world, Hilton estimates the potential market for this Graduate brand at between 400 and 500 hotels.<\/p>\n\n\n\n