{"id":176575,"date":"2024-06-27T16:18:51","date_gmt":"2024-06-27T14:18:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=176575"},"modified":"2024-07-03T16:53:09","modified_gmt":"2024-07-03T14:53:09","slug":"stuttgart-right-goal-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/stuttgart-right-goal-mice","title":{"rendered":"Stuttgart: straight to the point for MICE groups"},"content":{"rendered":"

For the next month, from 14 June, football fans will be turning their attention to the ten German cities hosting the Euro Football Championship. These include Stuttgart, which is hosting five matches, including a quarter-final. The capital of the Baden-W\u00fcrttemberg region is hoping to boost its tourist numbers, which stand at around four million visitors a year. The French figure prominently among them, thanks to the proximity to the destination<\/strong>It can be reached in 1? hours from Strasbourg and 3 hours 12 minutes from Paris by TGV and ICE. <\/p>\n\n\n\n

With countless event venues in the city, MICE tourism plays a key role. To support this activity, the Stuttgart Convention Bureau assists with requests for events, particularly large-scale events with more than 250 participants. Organisers can also benefit from a number of \"extras\", such as a free travel pass for the duration of the event or special branding. for large conferences<\/strong>. In particular, the Convention Bureau is very proud of the fact that for three days it managed the 6,000 participants at a medical congress in 2021, at a time when health restrictions were still in force in Europe. <\/p>\n\n\n\n

Although Stuttgart was not spared the destruction of the Second World War, the city has preserved some of its old streets and quarters, including its central Castle Square. This cobbled quadrilateral is surrounded by the old Renaissance castle, the new Baroque castle and the Kunstmuseum, the city's oldest art gallery. Museum of Fine Arts<\/strong> housed in a glass cube with contemporary lines. Aptly nicknamed Kubus since its opening in 2005, the building offers two meeting rooms (the largest seating 350 people) and its restaurant (150 seats) for events. <\/p>\n\n\n\n

To get a good idea of the size of the city and its hilly, green surroundings, we recommend climbing the SWR Fernsehthurm, a true emblem of the city<\/strong>. Set on a hill, the slender 217-metre-high building was the world's first reinforced concrete television tower, erected in 1956, and boasts two panoramic observation platforms over 150 metres above the ground (which can be reserved for 60 people).<\/p>\n\n\n\n

A renovated stadium for Euro Football<\/h3>\n\n\n\n

But the real star of the moment is obviously the MHP Arena<\/strong>VfB Stuttgart's 60,000-capacity stadium has been given a facelift for the UEFA EURO 2008 football tournament, with large windows opening onto the outside to let in more light. The works have created new areas overlooking the pitch or around the perimeter of the stadium. The Mice business will benefit fully from these improvements, as the stadium was already hosting around 300 events a year using three stands. The new facilities include a piano bar (72 people), a beautiful press room with a huge LED screen (240 people), a host of boxes, including several VIP boxes (20 to 45 people depending on configuration) that can be used as sub-commission rooms or creative spaces, as well as lounges and catering rooms that can be transformed into exhibition areas (for up to 450 people). <\/p>\n\n\n\n

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Loge at the MHP Arena (c) S. Jaladis<\/em><\/figcaption><\/figure>\n\n\n\n

The big news is the first Porsche Tunnel Club<\/strong>An exclusive 360 m\u00b2 design space with a bar and restaurant for 240 people, whose bay windows overlook the long tunnel used by the players to get to the pitch. \"\u00a0The Arena is very flexible and can be used for workshops, conferences, exhibitions, etc. It is also possible to hold a conference in the arena, a tour of the stadium and a dinner at the Porsche Tunnel Club. We can host several events simultaneously<\/strong> thanks to this multiplicity of spaces and real separations between each venue. The only constraint during the year is the match schedule, which means that there are safety constraints before each match.<\/em>\" says Lars Bogosch, head of sales and marketing at Arena Events. As an added bonus, the players' changing rooms can also be made private, and participants can even take away a shirt with their name on it. As for accommodation, the stadium is in the immediate vicinity of the Hilton Garden Inn Stuttgart Neckarpark, a 4* hotel with 150 rooms.<\/p>\n\n\n\n

Events at the heart of the cradle of automotive history<\/h3>\n\n\n\n

The MHP Arena can easily be associated with a visit or an event taking place in the following settings Mercedes-Benz Museum <\/strong>just a few hundred metres away. A real attraction in the German city, attracting over 800,000 visitors a year since it opened in 2006, the museum's futuristic concrete ellipse houses 160 of the 1,200 cars in its collection. The lift is like a time machine, allowing visitors to rediscover the first steam-powered vehicle invented by a Frenchman, Nicolas Joseph Cugnot, in 1769, the first electric vehicle - dating from 1839! - and, of course, the first car built by Carl Benz in 1886. <\/p>\n\n\n\n

His association with engine manufacturer Gottlieb Daimler led to the creation of the Mercedes brand in 1900. name of the daughter of one of its biggest and richest clients<\/strong> The merger between Benz and Daimler did not take place until 1926, giving birth to Mercedes Benz. You'll fall in love with the superb 1920-1930 models, some of which were designed during the era of Ferdinand Porsche before he left to found his own firm. Or the racy racing cars of the 1940s and 1960s. <\/p>\n\n\n\n

With 120 events a year, ranging from 20 to 1,000 participants, the Mercedes-Benz Museum offers a number of spaces for hire. On the ground floor, there is an atrium seating 400 people, extended by a large circular hall (200 people for conferences), with a capacity of 1000 guests at a cocktail party<\/strong>. Two rooms, which can accommodate 50 and 120 people, are located on the 8th floor, overlooking the MHP Arena. MICE groups can also take advantage of private tours in the evenings after 6pm and during the day on Mondays, when the museum is closed, allowing them to do almost everything within its walls. <\/p>\n\n\n\n

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Mercedes Benz Museum (c) S. Jaladis<\/figcaption><\/figure>\n\n\n\n
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Porsche Museum (c) S. Jaladis<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

And there's more automotive history to be found at the Porsche Museum, housed in a building of equally daring architecture, the structure of which is said to use more iron than the Eiffel Tower. Located 10 minutes north-west of Stuttgart - and 30 minutes from the Mercedes-Benz Museum - this museum also exhibits iconic vehicles to promote the innovative and sporting aspects of the brand. In addition to guided tours, including a special team-building tour, the museum offers its restaurant and 600 m\u00b2 conference area, which can accommodate 300 to 600 people depending on the configuration, and is complemented by an 800 m\u00b2 terrace.<\/p>\n\n\n\n

A modern, high-quality hotel<\/h3>\n\n\n\n

While the automobile industry was once Stuttgart's mainstay, technology research, aerospace, agri-food, winegrowing, digital animation and finance are now driving the economic growth of this city of 634,800 inhabitants. 6e<\/sup> German metropolis<\/strong>. Thanks to the presence of international chains (Le M\u00e9ridien, Pullman, Marriott, M\u00f6venpick, Aloft, Holiday Inn...), the hotel offer, exceeding 11,000 rooms, is varied due to a tradition of large exhibitions linked to industrial development from the 19th century onwards.e<\/sup> century. <\/p>\n\n\n\n

Following its relocation to the airport in 2007, the Messe Stuttgart exhibition centre has grown to cover 120,000 m\u00b2, including nine halls, a congress centre, 33 meeting rooms and an exhibition area. a 14,000-seat plenary hall<\/strong>. Several hotels are located nearby, offering a total of 800 hotel rooms. It should be noted that Messe Stuttgart will be connected to the new main railway station in just 7 minutes in 2026 when the latter and the high-speed line to Ulm are completed. Its next major event will be IBA'27, the International Building Exhibition, scheduled for 2027 on the theme of construction and the city of tomorrow.<\/p>\n\n\n\n