{"id":180877,"date":"2024-09-09T11:14:48","date_gmt":"2024-09-09T09:14:48","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=180877"},"modified":"2024-09-09T11:14:49","modified_gmt":"2024-09-09T09:14:49","slug":"radisson-prize-lifestyle","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/radisson-prize-lifestyle","title":{"rendered":"Radisson adds weight to its Prize lifestyle brand"},"content":{"rendered":"

Up until now, Radisson's budget and design hotels have been a little apart from the rest of its brand portfolio. prizeotel <\/a>are fully integrated into the hotel group's offering. A transition symbolised by a change of name, from prizeotel to Prize by Radisson<\/strong>. This link-up with the Group should result in a new impetus for development. \"This change and the expansion of Prize by Radisson is an important step in extending the global reach of the brand and increasing its appeal to our international guests and owners.\"<\/i>said Elie Younes, Executive VP and Global Development Director of Radisson Hotel Group.<\/p>\n\n\n\n

\"\u00a0The rebranding of prizeotel as Prize by Radisson marks a turning point in our growth strategy<\/i>\" confirms Connor Ryterski, General Manager of Prize by Radisson. Launched in Bremen in 2009 by German hotelier Marco Nussbaum and the designer Karim Rashid<\/strong>Prize by Radisson, which was founded in Germany and gradually acquired by Radisson between 2016 and 2019, now has around 15 hotels, most of them in its home country, in addition to three establishments outside Germany, in Antwerp, Berne and Vienna. A new country, Poland, will be added to this list in 2026, with a 126-room hotel currently under construction in the heart of Gdansk, along the Motlawa river.<\/p>\n\n\n\n