{"id":181417,"date":"2024-09-13T10:40:14","date_gmt":"2024-09-13T08:40:14","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=181417"},"modified":"2024-09-13T10:40:15","modified_gmt":"2024-09-13T08:40:15","slug":"the-originals-business-market","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/the-originals-business-market","title":{"rendered":"The Originals conquers the business market"},"content":{"rendered":"

Five years after its launch, The Originals name is making its mark on the French hotel landscape, according to Olivier Dufit, its new general manager, who has taken over from Philippe Marguet, who retired this summer. A single brand<\/a>which brings together under its umbrella the offerings of Inter-Hotel, Relais du Silence, Qualys-Hotel, P'tit Dej-Hotel and H\u00f4tels-Chalets de Tradition.\u00a0growing brand awareness<\/strong><\/em>\" . \"\u00a0While it is still behind some of the big brands, it is being given greater consideration.<\/em>explains Olivier Dufit. It was essential to make this shift with this global brand, which does not, however, overwhelm the identity of each of the hotels.<\/em>\" .<\/p>\n\n\n\n

The cooperative currently has 330 hotels and its network is attracting new hoteliers, with 20 new establishments due to be added by 2023. \"\u00a02024 should also be a good year for recruitment, as we have already signed 16 contracts to date and a total of 28 are planned for this year.<\/em>e \". Among the six subsets of The Originals brand, these are Relay and Collection categories<\/strong> These include Domaine de Camboyer (The Originals Collection) in Montferrand, between Toulouse and Carcassonne, Domaine de Haslach (The Originals Collection) in Munster and Maison Tatihou (The Originals Relais) in Saint Vaast la Hougue. \"\u00a0With hotels ranging in size from 8 to 300 rooms, combining old stone with modern facilities, this mix is our greatest asset.<\/em>\" says the hotel group's new CEO.<\/p>\n\n\n\n

Non-standardised hotels, a presence covering a wide range of provincial towns and cities, from the largest to the smallest: The Originals offer has arguments to appeal to business travellers<\/strong> on their domestic journeys. Moreover, if its sales have grown over the first eight months of the year, rising from 81.5 million euros in 2023 to 83.2 million in 2024, the cooperative owes this in part to growth in the corporate segment.<\/p>\n\n\n\n

Looking back over the past few months, Olivier Dufit praised \"\u00a0the quality of distribution on the business market, thanks in particular to our partner Amadeus, which enables us to connect with the major players in the market and to have strong distribution increases on GDSs and corporate OTAs<\/em>\" . In figures, the increase was +34% via the GDSs last year and amounts to +68% via corporate OTAs<\/strong>. With regard to agencies, The Originals also notes that \".\u00a0CWT's turnover increased by 59 % between January and July 2024, while bookings via Egencia have grown since its acquisition by AMEX<\/em>\" . Indirect sales have in fact continued to grow this year, with +17 % over the period from January to July 2024.<\/p>\n\n\n\n

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Maison Tatihou (The Originals Relais) in Saint Vaast la Hougue<\/figcaption><\/figure>\n\n\n\n
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Domaine de Haslach (The Originals Collection) in Munster<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\"\u00a0The growth in negotiated fares and the increase in corporate bookings confirm the growing importance of this channel<\/em>\" emphasises the hotel network. To take this a step further, as part of its drive to boost sales performance - one of its priority objectives for 2024 and 2025 - The Originals intends to promote its direct offers to businesses more widely, Business BB packages and Soir\u00e9es \u00c9tapes<\/strong>. The promotion is due to run throughout the second half of 2024 and into the coming year, both on the website and via a communications plan. \"\u00a0We want to ensure that as many hoteliers as possible promote these stopover evenings. This was not always the case, even though this offer is one of the strong points of our network.<\/em>\" says Olivier Dufit.<\/p>\n\n\n\n