{"id":184301,"date":"2024-10-30T12:23:10","date_gmt":"2024-10-30T11:23:10","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=184301"},"modified":"2024-10-30T13:25:21","modified_gmt":"2024-10-30T12:25:21","slug":"mice-hotel-louvre-lens","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-hotel-louvre-lens","title":{"rendered":"MICE: the H\u00f4tel Louvre-Lens taps into the local market"},"content":{"rendered":"<p><strong>The Louvre-Lens Hotel<\/strong> is fine-tuning its strategy for business customers. Its credo: a \" <strong>Immerse yourself in the region's talents\" experiential MICE offer<\/strong> \"The aim is to make it a \"preferred destination for business travellers and exceptional events\".<\/p>\n\n\n\n<p>The Hotel Louvre-Lens managers didn't have to look far for step 1 in this immersion. The eponymous museum, which is obviously right next door, opened its doors to them via exclusive access, guaranteeing a unique experience. The hotel is offering its MICE clientele the chance to discover what goes on behind the scenes at the museum. <strong>Louvre Museum-Lens<\/strong>. An expert will guide guests through the museum, and can even show them the Louvre-Lens reserves. The museum can also be taken private, outside opening hours and days.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"401\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens.jpg\" alt=\"\" class=\"wp-image-184383\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens-300x172-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stade-bollaert-visite-des-terrils-a-velo-gastronomie-locale\">Stade Bollaert, cycle tours of the slag heaps, local gastronomy...<\/h2>\n\n\n\n<p>But the new MICE offer unveiled by the <strong>Esprit de France Collection<\/strong> is not limited to this natural link with the museum. The H\u00f4tel Louvre-Lens's prestigious neighbours also include another stronghold of Lens' identity, and not the least. The legendary <strong>Bollaert stadium<\/strong> is just a 5-minute walk away, extending the range of possibilities for making a lasting impression on participants, for example during a private dinner. And to further exploit the potential of the blood and gold, H\u00f4tel Louvre-Lens has enlisted the services of an ambassador of choice. Yoann Lachor, French champion with RC Lens, will be sharing his experiences not only as a professional player but also as a coach and manager of the club's training centre. It's an opportunity to take advantage of an inspiring career path during a private conference. Team-building, leadership and self-improvement: it's easy to imagine what a private conference can bring to a seminar.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/entreprises-rugby-histoire-valeurs-20230907.html\/\" data-id=\"153425\">Rugby: communicating team spirit to businesses<\/a><\/p><\/aside>\n\n\n\n<p>Another sporting discipline, another ambassador of choice, always with a strong link to the local area: the school also organises <strong>guided bike tours of the Lens slag heaps<\/strong>. Participants are invited to join the peloton led by Florian Sauvage, a local boy and top-level sportsman who has been riding BMX for 18 years.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"213\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens-mice.jpg\" alt=\"\" class=\"wp-image-184385\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens-mice.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/louvre-lens-mice-300x91-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Less physical - although... - the new MICE catalogue also offers a discovery of the <strong>gastronomy<\/strong> <strong>local<\/strong>. A not-to-be-missed event as part of the \"Immersion in local talent\" promoted by the H\u00f4tel Louvre-Lens. Master cheesemaker Philippe Olivier - Best Cheesemaker of France in 1996 - and his son will give guests a chance to discover the art of maturing cheese, with a tasting session to follow. In the same gastronomic vein, the hotel is also calling on renowned beer experts to help guests discover the secrets of this local speciality, with a tasting as a reward.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/esprit-de-france-boutique-hotels-paris-20180626.html\/\" data-id=\"75347\">Esprit de France: new addresses in the best districts of Paris<\/a><\/p><\/aside>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Our business customer base has grown significantly over the last two years<\/p><cite>Myriam Castelain, Director of the H\u00f4tel Louvre-Lens<\/cite><\/blockquote><\/aside>\n\n\n\n<p>Six years after its opening, the new MICE direction adopted by the H\u00f4tel Louvre-Lens was initiated by the hotel's new management team. Myriam Castelain, appointed in September 2022 , says: \" <em>Our business customer base has grown significantly over the last two years. This is the result of the combined efforts of our teams, the implementation of new commercial strategies and the optimisation of our offering for this specific target group. By diversifying our services, enhancing the customer experience and strengthening our partnerships, we have won the loyalty of our corporate customers and attracted new ones. Congratulations to all our staff for their commitment and thank you to our customers for their trust. This motivates us to continue along this path and accelerate this positive dynamic in favour of the attractiveness of our region.<\/em> \". <\/p>","protected":false},"excerpt":{"rendered":"<p>The H\u00f4tel Louvre-Lens is banking on its corporate clientele. The Esprit de France Collection establishment is launching a new MICE offer, drawing on the wealth of the local heritage, in addition to its cultural DNA linked to the museum.<\/p>","protected":false},"author":17,"featured_media":184377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1019,1229,2297],"type-darticle":[52],"n_magazine":[],"class_list":["post-184301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-france","tag-mice","tag-france-meetings","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;H\u00f4tel Louvre-Lens prend un virage MICE ancr\u00e9 dans son territoire<\/title>\n<meta name=\"description\" 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