{"id":18443,"date":"2011-06-15T11:44:32","date_gmt":"2011-06-15T10:44:32","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/services-eurostar-veut-renforcer-son-image-20110615.html"},"modified":"2016-02-10T09:56:37","modified_gmt":"2016-02-10T08:56:37","slug":"services-eurostar-wants-to-strengthen-its-image","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-wants-to-strengthen-its-image","title":{"rendered":"Services - Eurostar wants to strengthen its image"},"content":{"rendered":"<p><em>\"Eurostar must become a service brand and not just a carrier\".<\/em>confirms Lionel Benbassat, Marketing and Sales Director for France. The first new feature is that passengers travelling in Business Premier can now simply show their ticket and board the TGV of their choice on the day of their reservation, without having to change their ticket. During the journey, they can also enjoy new menus created by three Michelin-starred chef Alain Roux. They will also soon be able to book taxis to avoid waiting in stations.<\/p>\n<p>As a member of the Railteam alliance, Eurostar also intends to increase the number of passengers connecting at Lille and Brussels from a quarter today to a third in 2015, representing 5 million passengers. <em>\"We are going to offer the simplest and fastest possible product to these customers. Eurostar must demonstrate its superiority over air travel in terms of quality of service and low environmental impact, which has become a major concern for companies\".<\/em>says Lionel Benbassat.<\/p>\n<p>This policy is designed to make Eurostar a must-have brand and attract new travellers, while the company plans to open services in Europe soon, by 2014, thanks to an order for 10 Siemens trains.<\/p>","protected":false},"excerpt":{"rendered":"<p>Eurostar is changing its logo! Following the launch of its Standard Premier in 2010 and pending the refurbishment of its 28 trains between 2012 and 2014, this visual change is part of the railway company's focus on service.<\/p>","protected":false},"author":1,"featured_media":18445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-18443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Services - Eurostar veut renforcer son image<\/title>\n<meta name=\"description\" content=\"Eurostar change de logo ! Apr\u00e8s le lancement de sa Standard Premier en 2010 et en attendant la r\u00e9novation de ses 28 rames, entre 2012 et 2014, ce changement visuel accompagne l\u2019accent mis sur le service par la compagnie ferroviaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-wants-to-strengthen-its-image\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services - Eurostar veut renforcer son image\" \/>\n<meta property=\"og:description\" content=\"Eurostar change de logo ! Apr\u00e8s le lancement de sa Standard Premier en 2010 et en attendant la r\u00e9novation de ses 28 rames, entre 2012 et 2014, ce changement visuel accompagne l\u2019accent mis sur le service par la compagnie ferroviaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-wants-to-strengthen-its-image\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-15T10:44:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T08:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2011\/06\/eurostar-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"213\" \/>\n\t<meta property=\"og:image:height\" content=\"149\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-veut-renforcer-son-image\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-veut-renforcer-son-image\",\"name\":\"Services - Eurostar veut renforcer son image\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-veut-renforcer-son-image#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/services-eurostar-veut-renforcer-son-image#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2011\/06\/eurostar-2.jpg\",\"datePublished\":\"2011-06-15T10:44:32+00:00\",\"dateModified\":\"2016-02-10T08:56:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Eurostar change de logo ! 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