{"id":18497,"date":"2011-06-15T12:51:15","date_gmt":"2011-06-15T11:51:15","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/3-questions-a-emilie-sarda-directrice-marketing-de-park-suites-20110615.html"},"modified":"2016-02-10T09:56:38","modified_gmt":"2016-02-10T08:56:38","slug":"3-questions-for-emilie-sarda-marketing-director-park-suites","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/3-questions-a-emilie-sarda-directrice-marketing-de-park-suites","title":{"rendered":"3 Questions to Emilie Sarda, Marketing Director of Park &amp; Suites"},"content":{"rendered":"<p><span style=\"color: rgb(51, 102, 255); \"><span style=\"font-size: small; \"><strong>Park &amp; Suites is one of the many hotel residence brands to have flourished in France in recent years. How do you stand out from the competition?<\/strong><\/span><\/span><br \/>Since our creation in 2000, we have opened around fifty business hotel residences, ranging from two to four stars. We are the only chain to offer the full range. And we always try to be at the cutting edge. We are currently testing a new technology-based suite concept at the Park &amp; Suites \u00c9l\u00e9gance in Montpellier.<\/p>\n<p><span style=\"color: rgb(51, 102, 255); \"><span style=\"font-size: small; \"><strong>Will you continue to grow at the same rate?<\/strong><\/span><\/span><br \/>We're aiming for 65 residences by the end of 2012 and 100 by the end of 2014. For us, 2011 will be a year of building brand awareness. We're going to be stepping up our communications efforts to establish our brand. For example, for every three nights spent at the Park &amp; Suites in Cannes, we are giving away an iPad. Until 2009, our residences were split between several brands - My SuiteAppart-hotel, My SuiteInn, My SuiteVillage and Park &amp; Suites. For greater visibility, we have only kept the latter, introducing a segmentation based on the range of services: Prestige, \u00c9l\u00e9gance, Confort and Village.<\/p>\n<p><span style=\"color: rgb(51, 102, 255); \"><span style=\"font-size: small; \"><strong>Are you planning to move abroad?<\/strong><\/span><\/span><br \/>From 2014, we want to be present in Europe, concentrating on business destinations. We have projects underway in Geneva, which will open first, before Barcelona, Li\u00e8ge and Madrid.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article  2 sur 2 dans ce dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/reservations-cityzenbooking-souvre-a-linternational\" class=\"series-643\" title=\"Dossier - R\u00e9servations : Cityzenbooking s'ouvre \u00e0 l'international\">Dossier - R\u00e9servations : Cityzenbooking s'ouvre \u00e0 l'international<\/a><\/div><p>Park &amp; Suites est une des nombreuses marques de r\u00e9sidences h\u00f4teli\u00e8res \u00e0 avoir fleuri en France au cours des derni\u00e8res ann\u00e9es. Comment vous diff\u00e9renciezvous de la concurrence ?Depuis notre cr\u00e9ation en 2000, nous avons ouvert une cinquantaine de r\u00e9sidences h\u00f4teli\u00e8res \u00e0 vocation affaires, allant du deux au quatre \u00e9toiles. Nous sommes la seule cha\u00eene \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[51,52],"n_magazine":[],"class_list":["post-18497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","series-reservations-cityzenbooking-souvre-a-linternational","type-darticle-interview","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Questions \u00e0 Emilie Sarda, directrice marketing de Park &amp; Suites<\/title>\n<meta name=\"description\" content=\"Park &amp; Suites est une des nombreuses marques de r\u00e9sidences h\u00f4teli\u00e8res \u00e0 avoir fleuri en France au cours des derni\u00e8res ann\u00e9es. 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