{"id":186767,"date":"2024-12-05T10:14:03","date_gmt":"2024-12-05T09:14:03","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=186767"},"modified":"2024-12-05T10:14:04","modified_gmt":"2024-12-05T09:14:04","slug":"novotel-bruges-esprit-design","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design","title":{"rendered":"Novotel Bruges, showroom for the brand's new design spirit"},"content":{"rendered":"<p>This is not a business hotel. Or very little, given that Bruges is more attractive for its Unesco-listed city centre than for its economic weight. So much so that the Novotel Bruges Centre has converted the high-ceilinged rooms of its conference centre, which are not being used very much, into 12 duplex suites for families or groups of friends. And yet, having only just been renovated, the hotel is the perfect embodiment of this new approach. <strong>new generation of Novotel establishments<\/strong> that business travellers will find elsewhere in the world.<\/p>\n\n\n\n<p>To write this new history, far removed from the motel model of its beginnings in 1967, Novotel selected four international design studios through a competition, one for each major world region: the Sundukovy Sisters, Hypothesis, Metro and RF Studio. All were given a clear roadmap: \"\u00a0<em>rethinking the c<strong>as if it had been created today<\/strong><\/em>\" explains Damien Perrot, Global Chief Design &amp; Innovation Officer for the Accor group's Premium, Midscale and Economy brands.<\/p>\n\n\n\n<p>This project, presented in 2021, is now taking shape in the latest openings and renovations. In this context, the Novotel Bruges is the<strong> the first establishment to be completely redesigned by RF Studio<\/strong>. Covivio Hotels, which has owned the hotel since 2005 and the business since 2022, chose this concept to reposition the hotel from three to four stars and turn it into a new flagship hotel, at a cost of 14 million euros. The showroom for the new urban and contemporary spirit offered by Novotel to families and business travellers, its two main customer targets.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-nouvelle-generation-hotels-20231024.html\/\" data-id=\"160733\">Read also: Novotel: a new generation with a more urban design<\/a><\/p><\/aside>\n\n\n\n<p>\"\u00a0<em>Such a brand had <strong>everything to gain by reinventing itself<\/strong><\/em>explains Ramy Fischler, founder of RF Studio. <em>For a business traveller, it's always frustrating to stay in a poorly designed 3* or 4* hotel.<\/em>\" . \"\u00a0<em>We all dream of creating palaces or boutique hotels, but a Novotel is much more popular with people like us.<\/em>\" adds the Belgian designer. His concept, which is ultimately less expensive for homeowners, is based on \"\u00a0<em>resources in the right place<\/em>\" This is particularly true of the furniture, developed in partnership with Ligne Roset, for rooms that are deliberately sober, as part of our commitment to CSR.<\/p>\n\n\n\n<p>However, these resources were mainly devoted to <strong>transforming the lobby into a \"Social Hub<\/strong>The restaurant is organised like a small village, with its main street lined with stalls serving hot drinks in the morning and pastries for breakfast. This approach is reinforced by the use of outdoor tables and chairs... indoors. The Social Hub is organised into different areas that can be used flexibly, adapting to the different moments in the life of the establishment. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"186803\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-lobby.jpg\" alt=\"A lobby designed like a small village.\" class=\"wp-image-186803\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-lobby.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-lobby-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">A lobby designed like a small village.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"186805\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-reunion.jpg\" alt=\"Meeting room.\" class=\"wp-image-186805\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-reunion.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-reunion-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Meeting room.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>For example, the bar doubles up as a reception area, while a gym can be transformed into a small meeting room, a business centre or a children's TV room at the weekend. In another corner, a large table used for breakfasts can be transformed into a small meeting room.<strong> convert into a meeting room<\/strong>The library corner is ideal for coworking. To enhance the appeal of the site and encourage guests to stay at the hotel in the evening, Novotel Bruges Centre is also rolling out a restaurant concept in partnership with Paris Society, a subsidiary of the Accor group, designed to attract local customers too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design-audacieux\">Bold design<\/h3>\n\n\n\n<p>The vast ground floor provided the perfect setting for a whole range of \"\u00a0<em>sketches<\/em>\u00a0The rooms are \"partitioned\" and never feel like an empty hotel, even in the middle of the day. \"\u00a0<em>However, if the concept is duplicated in other Novotels, there may be fewer sketches if the establishment does not offer as much space.<\/em>\" says Rami Fischler. \"\u00a0<em><strong>You have to be bold<\/strong>and this is where my role as a designer comes into its own<\/em>explains the designer.<em> Over the last few years, we've seen a lot of developments in interior design, but little in terms of uses. So what will tomorrow's lobby be used for? What will guests do when they leave their rooms, whether during the week or at the weekend, depending on the audience? These are the questions we asked ourselves as we worked hand in hand with Covivio and Accor's design teams.<\/em>\" .<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-courtivron-covivio-20241128.html\/\" data-id=\"186313\">Read also: S. de Courtivron (Covivio): \"We talk to all the groups\".<\/a><\/p><\/aside>\n\n\n\n<p>This 126-room hotel, located ten minutes' walk from the station and one of the few to offer an outdoor swimming pool in the city centre, has also adapted to the times, taking advantage of its renovation to<strong> reduce your consumption<\/strong>. Total renovation of the energy system, switch from gas to electricity, recovery of heat from the kitchens: CO2 emissions linked to energy consumption were reduced by 52% after the works, to 18.5 kg eqCO\u2082\/m\u00b2 per year. This is already below the CRREM 1.5\u00b0C target set for Belgian hotels by 2030. A pilot hotel for S\u00e9bastien de Courtivron, Deputy Managing Director of Covivio Hotels, which is in line with Covivio's CSR ambitions and \"\u00a0<em>will serve as a model for the development of our future establishments<\/em>s \".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-chambre.jpg\" alt=\"One of the 126 rooms at the Novotel Bruges Centre.\" class=\"wp-image-186807\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-chambre.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-chambre-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>One of the 126 rooms at the Novotel Bruges Centre.<\/em><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>The renovation of Novotel Bruges Centre highlights the brand's new design approach, which will be rolled out worldwide.<\/p>","protected":false},"author":19,"featured_media":186801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1499,1075,1451],"type-darticle":[52],"n_magazine":[],"class_list":["post-186767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotels-daffaires","tag-belgique","tag-accor","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Novotel Bruges Centre, plus design, plus contemporain<\/title>\n<meta name=\"description\" content=\"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Novotel Bruges, showroom du nouvel esprit design de la marque\" \/>\n<meta property=\"og:description\" content=\"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T09:14:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T09:14:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design\",\"name\":\"Le Novotel Bruges Centre, plus design, plus contemporain\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg\",\"datePublished\":\"2024-12-05T09:14:03+00:00\",\"dateModified\":\"2024-12-05T09:14:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg\",\"width\":700,\"height\":467,\"caption\":\"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Novotel Bruges, showroom du nouvel esprit design de la marque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Novotel Bruges Centre, more design, more contemporary","description":"More design, more contemporary, the recently renovated Novotel Bruges Centre embodies the new generation of the brand's hotels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design","og_locale":"en_GB","og_type":"article","og_title":"Le Novotel Bruges, showroom du nouvel esprit design de la marque","og_description":"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design","og_site_name":"Voyages d&#039;affaires","article_published_time":"2024-12-05T09:14:03+00:00","article_modified_time":"2024-12-05T09:14:04+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design","url":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design","name":"The Novotel Bruges Centre, more design, more contemporary","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg","datePublished":"2024-12-05T09:14:03+00:00","dateModified":"2024-12-05T09:14:04+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"More design, more contemporary, the recently renovated Novotel Bruges Centre embodies the new generation of the brand's hotels.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/12\/novotel-bruges-bar.jpg","width":700,"height":467,"caption":"Plus design, plus contemporain, le Novotel Bruges Centre, r\u00e9cemment r\u00e9nov\u00e9, incarne la nouvelle g\u00e9n\u00e9ration des h\u00f4tels de la marque."},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-bruges-esprit-design#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Le Novotel Bruges, showroom du nouvel esprit design de la marque"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/186767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=186767"}],"version-history":[{"count":15,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/186767\/revisions"}],"predecessor-version":[{"id":186821,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/186767\/revisions\/186821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/186801"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=186767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=186767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=186767"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=186767"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=186767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}