{"id":188897,"date":"2025-01-09T10:14:24","date_gmt":"2025-01-09T09:14:24","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=188897"},"modified":"2025-01-09T10:14:24","modified_gmt":"2025-01-09T09:14:24","slug":"la-baule-resort-barriere-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/la-baule-resort-barriere-mice","title":{"rendered":"MICE in Olympic form at the Resort Barri\u00e8re de la Baule"},"content":{"rendered":"

Tucked away among the pine trees on a 9km stretch of beach between Pornichet and Le Pouliguen, the resort of La Baule-Escoublac<\/strong> has flourished since the 19th century thanks to seaside tourism. Visit Barri\u00e8re Group<\/strong> had a lot to do with this success, facing the Atlantic Ocean and one of the most beautiful bays in the world. three 5-star establishments<\/strong> within walking distance of each other: L'Hermitage, Le Royal and Castel Marie-Louise<\/strong>. Le \"Resort Barri\u00e8re<\/strong> is alive and kicking all year round, and particularly in the off-season, thanks to an intense events industry. Businesses appreciate the diversity of accommodation, the possibility of doing everything on foot, and direct TGV access in just 3 hours from Paris-Montparnasse. And just 1 hour fromNantes airport<\/a>. \"\u00a0Events accounted for 30% of the Resort's business, i.e. up to 400 events a year<\/strong> around 180 of which take place at L'Hermitage<\/em>\" explains Eric Renouleaud, the company's Sales Director, who points out that the destination benefits from the rich and diverse economic fabric of the Pays de la Loire region, Nantes <\/a>and Saint-Nazaire in particular, and more widely in a part of the Grand Ouest region from La Rochelle<\/a> \u00e0 Rennes<\/a>. \"\u00a0Only 10% of MICE customers are international<\/em>\" he adds.<\/p>\n\n\n\n

The L'Hermitage hotel dedicated to off-season MICE<\/h2>\n\n\n
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L'Hermitage has 200 rooms (S. Jaladis)<\/em><\/figcaption><\/figure><\/div>\n\n\n

Inaugurated in 1926 in Anglo-Norman style, this elegant hotel with 200 rooms including 18 suites is the spearhead of MICE in La Baule, entirely dedicated to this activity from All Saints' Day to Easter when the establishment closes its doors to leisure guests (with the exception of the Christmas holidays). \"\u00a0We can accommodate groups from 10 people up to full privatisation for a maximum capacity of 350 people with its twin rooms.<\/em>\" says Eric Renouleaud. For seminars and conferences, L'Hermitage houses the Salon Biarritz in the basement, a vast plenary room with a theatre capacity of 210 people. Eight modular meeting rooms (each for 30 to 50 people) are also available on the mezzanine floor, while the children's club is regularly used as a creative space.<\/p>\n\n\n\n

Le Royal and Castel Marie-Louise for small groups<\/h2>\n\n\n\n

Not far away, Le Royal and its 87 rooms complete the L'Hermitage offer. Opened in 1880 as a stopover between Biarritz and Deauville for wealthy holidaymakers, the hotel is open all year round, attracting guests keen to take advantage of its nearby thalassotherapy facilities. Events for 30 to 50 people can be held here, with a choice of two seminar rooms (50 and 100 m\u00b2), the Yachting bar for cocktails or banquets overlooking the park, or the vast terrace of the Royal Suite (70 people for cocktails). The third address on the Remblai is Castel Marie-Louise, the former family home of Fran\u00e7ois Andr\u00e9, founder of the Barri\u00e8re group, which has since been transformed into a 31-room hotel. It's the perfect venue for small groups, with three meeting rooms ranging in size from 20 to 87 m\u00b2 (6 to 60 people).<\/p>\n\n\n\n

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Hotel Castel Marie-Louise<\/figcaption><\/figure>\n\n\n\n
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H\u00f4tel Le Royal (S. Jaladis)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

A choice of venues for original meals<\/h2>\n\n\n\n

When it comes to catering, companies are spoilt for choice. Depending on their wishes and the size of the group, they can choose from the Resort Barri\u00e8re's seven restaurants, including Le Fouquet's at Le Royal (80 people for a banquet and 100 for a cocktail party), chef J\u00e9r\u00e9my Coirier's gastronomic table at Castel Marie-Louise (from 20 to 120 guests) and the very chic Salon des Ambassadeurs at L'Hermitage. The latter can accommodate 450 guests for cocktails and 400 guests for seated dinners under its pampille chandeliers, in addition to the 120 seats in the adjoining La Terrasse restaurant. On a more casual note, there are also L'Eden Beach and Le Ponton, the beach restaurants of L'Hermitage (up to 90 people for a banquet or cocktail) and Le Royal (102 people). A crystal tent can be added if required to increase the capacity of these venues. The 350m\u00b2 lounge terrace at the Art Deco Tennis Country Club, which like L'Hermitage dates back to 1926, is also a very smart venue for receptions. \"\u00a0This means we can offer a different, original venue for each meal on corporate breaks lasting an average of 3 days\/2 nights.<\/em>\" says Eric Renouleaud. All the way to the riding school, which can accommodate up to 500 guests for a sit-down dinner.<\/p>\n\n\n\n

The Barri\u00e8re Resort and La Baule Events as partners<\/h2>\n\n\n\n

The three Barri\u00e8res hotels are put to good use during major events taking place in the region. Palais des Congr\u00e8s Jacques Chirac-Atlantia<\/strong>just a few minutes' walk away. Managed by La Baule Events<\/strong>Completely renovated in 2014 and ISO 20121 certified, the 4,000 sq. metre building houses a 900-seat auditorium, 10 daylight meeting rooms (25 to 100 people), 5 spaces ranging from 235 to 965 sq. metres for a variety of uses (including vehicle displays), catering for up to 1,200 people and cocktail parties for up to 1,300 guests. \"Our capacity is in line with that of all the hotels in the surrounding area, i.e. 2,800 rooms in La Baule, 600 of which are within a 10-minute walking distance,\" explains Corinne Denuet, Managing Director of La Baule Ev\u00e8nements. She adds: \"Every year we manage some 60 national and international conventions and congresses, bringing together an average of 350 participants over a period of 2.5 days. This corresponds to a BtoB occupancy of the Palais Atlantia of 200 days a year\". La Baule Evasion is not afraid to create its own professional events, such as the first edition of the Digiworld Summit dedicated to digital technology, which will take place from 25 to 27 June. La Baule Ev\u00e8nements can also use the outdoor theatre at the Parc des Dryades (seating 1400), the superb listed 1900 villas, the Halles du March\u00e9 for a cocktail party (for up to 600 people) with local restaurateurs and producers (oyster, wine, salt, etc.), and so on. And let's not forget the beach, \"the most beautiful playground for teambuildings\", she says, which is used as part of her Backstage Alive and Cooking offer, a concept of evenings under a huge tent combining gastronomy and live music in a festive spirit. \"It's also a plus to combine work and culture by organising a corporate operation during one of the events scheduled at the Palais Atlantia, headlined by Les Voiles de l'Humour in April and the Festival de Cin\u00e9ma & de Musiques de Film in June. The groups benefit from a cocktail reception and VIP seating in the hall,\" explains Corinne Denuet. Recently, her organisation also manages a third room on the first floor of the Casino. Renovated with sustainability in mind, this 500 m2 space is designed to offer immersive events for up to 150 participants. In keeping with corporate CSR policies, the town of La Baule (including the Barri\u00e8re Resort and Atlantia) has been awarded the \"Innovative and Sustainable Destination\" label by France Congr\u00e8s Ev\u00e9nements & Tourisme since 2022. The entire Barri\u00e8re group is itself ISO 20121 certified, rewarding its commitment to responsible events.<\/p>\n\n\n

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The Palais des Congr\u00e8s Jacques Chirac-Atlantia and its 900-seat auditorium \u00a9P.G\u00e9rard<\/em><\/figcaption><\/figure><\/div>\n\n\n

La Baule is not just a sporting destination <\/h2>\n\n\n\n

In 2023, the Argentinian rugby team has chosen La Baule as its venue. base camp during the World Cup<\/a>This was the first time that the town had ever hosted an event of this kind, staying for no less than a month and a half in one of the Barri\u00e8re hotels. As well as its gentle way of life and its thalassotherapy centre, where you can pamper your body between meetings, the town boasts a large number of sports facilities for a town with a population of 15,600, but with over 200,000 holidaymakers in the summer! Many companies choose to give their events a sporting flavour.<\/strong>. In this post-Olympic period Olympiad\" theme <\/strong>is at the top of the list, combining games on the beach with the various disciplines available on the C\u00f4te d'Amour: golf with no fewer than 3 courses (two 18-hole courses and one 9-hole course), tennis and padel (29 courses), horse riding on the beach, cycling, sailing in the bay, swimming...\".\u00a0One of the official partners of the Paris 2024 Olympic Games is planning to privatise the resort for a week in September 2025 to organise a wide range of sports-related events.<\/em>\" says Corinne Denuet. In June, the famous Jumping International de La Baule is also the subject of hospitality offers for companies including a VIP welcome, a private box, a gourmet meal, tickets for the competition, a visit to the stables...<\/p>\n\n\n

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Tennis Country Club Barri\u00e8re \u00a9S.Jaladis<\/em><\/figcaption><\/figure><\/div>\n\n\n

On different themes, Barri\u00e8re offers wine and mixology workshops, and at aperitif time at the Casino, an introduction to table games by croupiers (for up to 50 players). Finally, working with an events agency offers the opportunity to 'escape' from the seaside resort. AMT Organisation mobilises a fleet of 2CVs, M\u00e9hari and Volkswagen Beetles to organise a discovery rally that takes in Batz-sur-Mer, the medieval town of Gu\u00e9rande and the salt marshes of the Bri\u00e8re Regional Nature Park, where participants can meet a passionate salt worker. Tours are also available by bike or E-Solex, but don't forget to take your own little sachet of fleur de sel back to the hotel.<\/p>","protected":false},"excerpt":{"rendered":"

Just 3 hours from Paris, La Baule welcomes corporate events in a relaxed atmosphere thanks to the Barri\u00e8re group's 3 luxury addresses and the renovated Atlantia conference centre. The variety of activities in a preserved natural environment contributes to the creation of unique events.<\/p>","protected":false},"author":71,"featured_media":188899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[1019,1229,2297],"type-darticle":[],"n_magazine":[],"class_list":["post-188897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-incentive","tag-france","tag-mice","tag-france-meetings","vapo-free"],"acf":[],"yoast_head":"\nLe MICE en version XXL au Resort Barri\u00e8re de la Baule<\/title>\n<meta name=\"description\" content=\"La Baule accueille les op\u00e9rations MICE gr\u00e2ce aux 3 adresses de luxe du groupe Barri\u00e8re, et au centre de congr\u00e8s Atlantia r\u00e9nov\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/la-baule-resort-barriere-mice\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le MICE en forme olympique au Resort Barri\u00e8re de la Baule\" \/>\n<meta property=\"og:description\" content=\"La Baule accueille les op\u00e9rations MICE gr\u00e2ce aux 3 adresses de luxe du groupe Barri\u00e8re, et au centre de congr\u00e8s Atlantia r\u00e9nov\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/la-baule-resort-barriere-mice\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d'affaires\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T09:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/la-baule-j.dolivet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephane Jaladis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephane Jaladis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice\",\"name\":\"Le MICE en version XXL au Resort Barri\u00e8re de la Baule\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/la-baule-j.dolivet.jpg\",\"datePublished\":\"2025-01-09T09:14:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/91d29950edfcab37b4a51f83e2a0f28e\"},\"description\":\"La Baule accueille les op\u00e9rations MICE gr\u00e2ce aux 3 adresses de luxe du groupe Barri\u00e8re, et au centre de congr\u00e8s Atlantia r\u00e9nov\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/la-baule-resort-barriere-mice#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/la-baule-j.dolivet.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/la-baule-j.dolivet.jpg\",\"width\":700,\"height\":466,\"caption\":\"A 3h de Paris-Montparnasse, et \u00e0 1h de l'a\u00e9roport de Nantes ,la Baule s'impose comme une destination innovante et durable pour les \u00e9v\u00e8nements d'entreprise (DR J. 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