{"id":189759,"date":"2025-01-16T13:11:57","date_gmt":"2025-01-16T12:11:57","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=189759"},"modified":"2025-08-12T11:08:50","modified_gmt":"2025-08-12T09:08:50","slug":"sofitel-mgallery-dynamique","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/sofitel-mgallery-dynamique","title":{"rendered":"Confirmed momentum for Sofitel and MGallery"},"content":{"rendered":"

The Sofitel, Sofitel Legend, MGallery and Emblems brands have been under the same management for two years as part of the Accor group's new organisation. a new dynamic<\/strong>. With new identities and brand promises reaffirming their premium positioning, but also a wave of renovations to strengthen the coherence of their network.<\/p>\n\n\n\n

In this context, while 8 %s in the MGallery portfolio are being transformed, including the Grand H\u00f4tel Roi Ren\u00e9 in Aix-en-Provence, these upgrades <\/strong>This concerns Sofitel in particular, with a quarter of its network currently under construction. And this at a time when a number of hotels have already completed their metamorphosis, such as the Sofitel Athens, Bangkok Sukhumvit and the Sofitel Soissons. Sydney Wentworth<\/a>In the meantime, the flagship renovation of the Sofitel New York <\/a>or the Sofitel Montr\u00e9al Le Carr\u00e9 Dor\u00e9 and the Hotel Ivoire in Abidjan.<\/p>\n\n\n\n

\"\u00a0Two years ago, this new era was little more than a vision as we laid the foundations for our new organisation and mapped out our strategic roadmap.<\/em>says Maud Bailly, General Manager responsible for all these brands. Today, it's a reality<\/em><\/strong>\" . These higher ambitions are also reflected in new developments, with no fewer than 100 hotels in the pipeline, including 48 for MGallery and 32 for Sofitel.<\/p>\n\n\n\n

The year 2024 was marked by a record number of signatures for these two brands with the conclusion of more than twenty projects for MGallery and 12 new hotels for Sofitel<\/strong>. As for the Sofitel Legend hotels, which combine elegance and great history, they will soon be joined by three prestigious new members, one in India and the other in Prague with the ongoing transformation of The Mozart hotel, housed in a 17th-century palacee <\/sup>century, a stone's throw from Charles Bridge<\/a>In 2027, it will join the legendary Old Cataract Hotel in Aswan in the collection.<\/p>\n\n\n\n

Before that, the Sofitel brand has also just inaugurated a new hotel in Egypt. its largest hotel<\/strong>with its 615 rooms: the Sofitel Cairo Downtown Nile<\/a>the result of the conversion of a former Conrad hotel. And this, shortly after adding another hotel in Africa, in Cotonou, offering the Beninese capital a new state-of-the-art conference centre<\/a>. While the brand intends to develop its offering on this continent, its ambition is also to strengthen its leadership in Europe, byhe laying of the foundation stone <\/a>a hotel at Dublin airport, expected by the end of 2026.<\/p>\n\n\n\n