{"id":190285,"date":"2025-01-22T11:25:54","date_gmt":"2025-01-22T10:25:54","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=190285"},"modified":"2025-02-11T09:05:43","modified_gmt":"2025-02-11T08:05:43","slug":"clef-verte-label-expansion-2025","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/clef-verte-label-expansion-2025","title":{"rendered":"The Clef Verte label steps up its expansion"},"content":{"rendered":"

Updated on 22 January at 2.30pm.<\/p>\r\n\r\n\r\n\r\n

The number of certified tourist accommodations has tripled in three years, and the Green Key label has grown for the fifth year running. After an increase of 45% in the number of certified establishments last year, the same trend has been recorded this year. The new winners include 2428 establishments, compared with 1665 last year, more than 1,500 hotels<\/strong> and 326 tourist residences can now boast it, in addition to 324 campsites, 75 holiday villages and 51 youth hostels. This brings to nearly 8 % <\/strong>the proportion of accommodation in France with a quality label.<\/p>\r\n\r\n\r\n\r\n

\"The players in the sector are committed to meeting environmental challenges <\/strong>by controlling their greenhouse gas emissions, the volumes of water they consume and the risks of pollution that undermines biodiversity. They are also more aware of social and societal issues.<\/em>\" says Nathalie Bel Baussant, head of sustainable tourism at Teragir Davantage, the association that is developing this label in France, which was created in Denmark in 1994 and has been rolled out internationally under the name Green Key.<\/p>\r\n\r\n\r\n\r\n

Examining the environmental management performance and responsible practices of establishments on the basis of 100 to 120 criteria on 7 themes, this a guarantee of eco-responsibility<\/strong> in the eyes of travellers, travel managers and meeting organisers alike, is becoming a 'must have' for many hotel groups. Accor, Appart'City, Best Western: all these players intend to see all their properties awarded the label sooner rather than later.<\/p>\r\n\r\n\r\n\r\n

This the Accor Group's commitment<\/strong> is even being extended on a global scale, with the aim of 100% of its eco-certified network by 2026<\/a>This is reflected in a new wave of Clef Verte hotels in France. In addition to the 230 establishments already recognised by the label in 2024, more than 320 hotels have been added this year. These include many Ibis, Mercure and Novotel hotels, as well as several MGallery and lifestyle hotels such as the Mama Shelter in Lyon, Rennes, Dijon and Paris West and the Mondrian in Bordeaux, as well as Adagio aparthotels. The long-stay brand, developed by Accor and Pierre&Vacances, aims to have all its sites certified by 2028, and currently has 47 Clef Verte establishments, with a further 20 applications in the pipeline for next year.<\/p>\r\n\r\n\r\n\r\n