{"id":190461,"date":"2025-01-24T09:03:59","date_gmt":"2025-01-24T08:03:59","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=190461"},"modified":"2025-01-24T09:03:59","modified_gmt":"2025-01-24T08:03:59","slug":"lobbys-design-holiday-inn-express","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lobbys-design-holiday-inn-express","title":{"rendered":"New design lobbies for Holiday Inn Express"},"content":{"rendered":"

Holiday Inn Express joins the trend with the presentation of a new lobby concept <\/strong>for hotels in the vast Europe, Middle East, Asia & Africa region. While \"\u00a0deployment of a new generation of bedrooms is underway<\/em>\" as Eric Viale, Managing Director of IHG Southern Europe, explained in a recent interview<\/a>the world's largest hotel brand, with 3,200 hotels, is going to give a lifestyle twist to the welcome at its establishments.<\/p>\n\n\n\n

These new public areas, named Generation 5 after the previous one in 2016, combine design and local touches, but above all add flexibility to meet the new expectations of customers. All customers, since the development of this concept included the involvement of a disability task force to better understand the difficulties that people with reduced mobility have in moving around hotel lobbies. \"\u00a0Generation 5 will ensure that the Holiday Inn Express brand meets the needs of travellers through experiential zones <\/strong>designed around their lifestyle, between the calm zones of the Focus Studio and the energy of the EXPRESS Caf\u00e9 & Bar<\/em>\" said John Wright, Vice President of Mainstream Brands for IHG in EMEAA.<\/p>\n\n\n\n