{"id":190971,"date":"2025-01-31T09:31:06","date_gmt":"2025-01-31T08:31:06","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=190971"},"modified":"2025-01-31T09:31:06","modified_gmt":"2025-01-31T08:31:06","slug":"lyria-first-signature","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lyria-first-signature","title":{"rendered":"TGV Lyria swaps Business Premi\u00e8re for Premi\u00e8re Signature"},"content":{"rendered":"<p>On Thursday 30 January, on board a TGV at Paris Gare de Lyon, Lyria's teams unveiled the revamped travel offer that will be available to passengers between France and Switzerland. <strong>from 5 February<\/strong>. Firstly, three new classes will be introduced: Standard, Premi\u00e8re and Premi\u00e8re Signature. The latter will replace the current Business Premi\u00e8re, aimed at leisure and business travellers, a segment which accounts for a third of Lyria's traffic. <\/p>\n\n\n\n<p>This<strong> First signature<\/strong>The 38-seater seat will be located on the upper deck of car 11 and will be offered on each Duplex train on the 17 daily weekday round trips between France and Switzerland, as well as on Sunday afternoons. \"\u00a0<em>We wanted to create a cocoon-like space, with a calming atmosphere, for business passengers, with windows that were lightly smoked by an exterior film.<\/em>\" explains Eric Dehlinger, Managing Director of TGV Lyria. <\/p>\n\n\n\n<p>An agent will greet passengers on the platform in front of the car door, then accompany them throughout their journey to meet their needs. The \"\u00a0<strong>biculturalism<\/strong>\u00a0Lyria's \"wine list\" will remain Lyria's trademark, with a French and a Swiss chef on board each train, as well as a selection of French and Swiss wines, served with a welcome drink and then during the meal. This wine list, renewed every six months by sommelier Antoine Petrus, accompanies dishes produced locally, obviously Franco-Swiss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exigence-culinaire-plus-elevee\">Higher culinary standards<\/h3>\n\n\n\n<p>The most visible improvement concerns La Table, the in-seat restaurant created a few weeks ago by chefs Michel Roth and Danny Khezzar. Lyria has taken advantage of the renewal, until 2030, of its agreement with Gate Gourmet Helvetia to raise its culinary standards, as well as its service, with a welcome glass and hot towel. \"\u00a0<em>Depending on the timetable, passengers can choose between breakfast, an afternoon snack or an evening meal. <strong>a genuine Michelin-starred meal for lunch and dinner<\/strong><\/em>\" explains Eric Dehlinger. The menu includes a choice of meat, fish or vegetarian dishes for the main course, as well as the option of a quick snack for those who prefer to use their journey time to work. Lyria's ambition is to offer \"\u00a0<em>top-of-the-range mobility<\/em>\u00a0\"In Premi\u00e8re Signature, other little touches are envisaged, such as the distribution of a travel kit based on the airline model, particularly for the early morning trains.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"571\" data-id=\"190985\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-accueil-quai.jpg\" alt=\"\" class=\"wp-image-190985\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-accueil-quai.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-accueil-quai-300x245-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Welcome on the quay...<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-id=\"190987\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-premiere-signature.jpg\" alt=\"\" class=\"wp-image-190987\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-premiere-signature.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-premiere-signature-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-premiere-signature-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/01\/lyria-premiere-signature-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">... and service at your place<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lyria-restauration-a-bord-20241106.html\/\" data-id=\"184675\">Lyria further enhances its in-flight catering offer<\/a><\/p><\/aside>\n\n\n\n<p>As part of this global overhaul, the TGV Lyria teams worked on no fewer than 70 ideas, some of which have already been implemented - notably the fact that all trains now arrive and depart from <strong>Hall 2, Paris Gare de Lyon<\/strong> - or which will be added to the product over the course of 2025. \"\u00a0<em>We're operating in a bit of a start-up mode, getting ideas off the ground. Some still need to be tested, adapted if necessary, and will be retained if passengers support them.<\/em>\" explains Eric Dehlinger. He mentions, for example, revised and reinforced on-board signage, the creation of a children's kit and a family area in certain cars, the installation of a warmer d\u00e9cor in the toilets, the installation of a book box in the bar car, the project for an olfactory ambience or the events that will be programmed three or four times a year around well-being (hand massages, manicures....).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-des-tarifs-annonces-comme-stables-pour-cette-classe-avant\">\u00a0Prices announced as stable for this class before<\/h3>\n\n\n\n<p>According to the carrier, the switch from Business 1st to Premi\u00e8re Signature has not resulted in any price increase other than inflation.<strong> Several tariff levels<\/strong> are, however, applied in the booking system according to the trains and the level of flexibility of the ticket, with full flexibility allowing passengers to board any train of the day. Fares start at \u20ac210 for a single ticket to Paris-Geneva and \u20ac225 to Zurich, but promotions are currently being run at \u20ac179 and \u20ac204 respectively, to help passengers discover and appreciate this new superior class. <\/p>\n\n\n\n<p>For this price, Signature passengers at Paris-Lyon also benefit from fast boarding thanks to a dedicated gantry checkpoint and a<strong> access to the SNCF Grand Voyageur lounge<\/strong> before departure. We're waiting for the equivalent in Switzerland, in coworking spaces located near the SBB stations in Geneva, Zurich, Lausanne and Basel. \"\u00a0<em>The agreement is due to be signed shortly with an international group<\/em>\" he confides. With Regus? Finally, to work or play during the journey, the wifi portal has been reinforced with<strong> better bandwidth<\/strong> with more content that can be consulted offline and a digital press offering that includes a wide range of titles, including <em>Le Figaro<\/em>the <em>Financial Times<\/em>the<em> Basler Zeitung<\/em>, <em>Paris Match<\/em> and <em>Vogue<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-cru-2024-excellent\">An excellent 2024 vintage<\/h3>\n\n\n\n<p>While SNCF and CFF have just renewed their agreement on TGV Lyria, the Franco-Swiss company is showing its support for TGV Lyria.<strong> a satisfaction rate of 83%<\/strong> and has returned to its best traffic levels with 5.7 million passengers carried in 2024, an increase of 5.5% compared with 2023. Lyria has been making full use of its fleet of 15 Duplex trains since 2019, which at the time increased the number of marketable seats by 30%. <em>\"Lyria has an excellent occupancy rate, equivalent to that of the Inoui TGVs. Like SNCF, we're facing the problem of finding new trainsets, and we'll have to wait another two or three years for a sufficient number of TGV Ms to be delivered by Alstom to obtain additional trainsets.<\/em>\" concludes Eric Dehlinger.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-la-premiere-amelioree-de-la-sncf-attendue-pour-2026\">SNCF's improved Premi\u00e8re expected in 2026?<\/h3>\n\n\n\n<p>The innovations and original ideas tested by TGV Lyria will be closely watched by its parent company, SNCF. The best ones will undoubtedly be incorporated into its<strong> project to create an improved Premi\u00e8re <\/strong>which would also reinforce or even replace its Business Premi\u00e8re. More specifically on the Paris-Lyon route and from 15 June on Paris-Marseille, where this business offer is under attack from the ten-seat Executive class of its competitor Trenitalia. According to some reports, SNCF should make the first announcements before the summer, with a view to bringing the service into service in 2026.<\/p>\n<\/aside>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sncf-premiere-classe-lyon-20250127.html\/\" data-id=\"190609\">SNCF considering improved 1st class on the Paris-Lyon route<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>The Franco-Swiss rail company Lyria is revamping its travel offer from 5 February with three new travel classes: Standard, Premi\u00e8re and Premi\u00e8re Signature, all with exclusive services.<\/p>","protected":false},"author":71,"featured_media":190983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[1043,1539,1697],"type-darticle":[52],"n_magazine":[],"class_list":["post-190971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-suisse","tag-tgv","tag-lyria","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lyria : une nouvelle classe Premi\u00e8re Signature<\/title>\n<meta name=\"description\" content=\"La compagnie franco-suisse TGV Lyria r\u00e9organise ses classes de voyage \u00e0 partir du 5 f\u00e9vrier avec le lancement d&#039;une Premi\u00e8re Signature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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