{"id":192859,"date":"2025-02-25T18:40:24","date_gmt":"2025-02-25T17:40:24","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=192859"},"modified":"2025-02-26T15:22:11","modified_gmt":"2025-02-26T14:22:11","slug":"largest-hotel-groups-2024","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/largest-hotel-groups-2024","title":{"rendered":"Rankings: the main hotel groups in 2025"},"content":{"rendered":"

Strategic acquisitions, the expansion of new brands focused on conversion - the current driving force behind hotel development - but also, and above all, the constantly renewed appeal of their historic brands: the world's hotel leaders have played on all these ranges to expand their hotel portfolios<\/strong> and feed their pipelines with new projects. \"\u00a02024 was a great year for our development team. We signed a record number of new contracts, and our pipeline reached over 577,000 rooms at the end of the year.<\/em>\" said Anthony Capuano, CEO of Marriott.<\/p>\r\n\r\n\r\n\r\n

Without looking that far ahead to all the hotels to come in the next few years, Marriott has consolidated its world leadership in 2024 with net growth of 6.8 1TP3Q, for a total of nearly 1.7 million rooms and more than 9,200 hotels. This new bingo can be explained, among other things, by the American group's expansion in Las Vegas through a partnership with MGM, which saw it gain 38,000 rooms in a single bet, helping it pass the the symbolic 9,000 hotel mark<\/a>. While Marriott has taken detours into the flat rental sector with its acquisition of Sonder, and into nature lodges with its investment in US players Postcard Cabins and Trailborn, the traditional hotel sector remains its main focus. Luxury hotels in particular, a segment that the American group has dominated for a long time, but also, and this is more new, the mid-range<\/strong>.<\/p>\r\n\r\n\r\n\r\n

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The group has given itself new spearheads to fuel its present and future development. These include two mid-range brands in the Americas, City Express by Marriott, acquired from a Mexican group, and StudioRes, a new long-stay concept. conquering the EMEA and Asia-Pacific regions<\/strong> Four Points Flex. A year and a half after their respective launches, these three brands have reached a total of 300 hotels open or in the pipeline. This should offer new options to the 228 million members of its Marriott Bonvoy programme and support the group's growth in 2025, which it forecasts to be in the region of 4% to 5%.<\/p>\r\n\r\n\r\n\r\n

In the company of the Chinese group JinJiang, which is playing on the depth of its market to position itself as a solid number two in the global hotel industry, the Hilton group closes the top three of millionaire hoteliers in terms of number of rooms<\/strong>. Like its major American competitor Marriott, Hilton has opened up to new worlds by attacking the 'premium' budget segment with its Spark brand, which already has around a hundred hotels in just a few months of existence. In the same way, it will soon be tackling a fast-growing sector in the United States, the mid-range long stay, with the opening of the first LivSmart Studios establishment.<\/p>\r\n\r\n\r\n\r\n

Add to this the attractiveness of its flagship brands such as Hilton DoubleTree and Garden Inn, and the group has opened a record number of hotels this year, 973 in all. This is the highest figure in the group's history, and the total number of hotels opened rose by 7.3 1TP3Q. All this is part of a good momentum<\/strong> according to its CEO Christopher Nassetta: \"\u00a0with a development pipeline of almost half a million rooms, we are convinced that we are well placed to generate net growth of between 6.0% and 7.0% in 2025<\/em>\" .<\/p>\r\n\r\n\r\n\r\n