{"id":193711,"date":"2025-03-10T12:24:33","date_gmt":"2025-03-10T11:24:33","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=193711"},"modified":"2025-04-08T16:07:34","modified_gmt":"2025-04-08T14:07:34","slug":"marriott-development-europe-china","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/marriott-development-europe-china","title":{"rendered":"Marriott: record growth on all continents"},"content":{"rendered":"<p>A Residence Inn by Marriott is expected in Lille, a Four Points by Sheraton is planned in Reims and the arrival of the Moxy lifestyle brand is scheduled for Nice: the Marriott group will continue to expand its activities this year.<strong>expand its presence in France<\/strong>This expansion is not confined to France, however. But this momentum is not confined to France, and extends to the whole of Europe, as well as to the Middle East and Africa. Last year, the American hotel operator was delighted with <strong>the opening of 181 hotels in the EMEA region<\/strong>This represents net growth of more than 7 % for a total of 20,000 new rooms.<\/p>\r\n\r\n\r\n\r\n<p>In addition to the European debut of its Fairfield budget brand in Copenhagen, Marriott has seen<strong> several landmark openings last year<\/strong>. The group has made its debut in Senegal with the Courtyard Dakar Diamniadio, in Angola with the Protea Hotel Luanda and, closer to home, in Luxembourg with a Moxy hotel next to the airport. Still in the lifestyle sector, but in a more upmarket niche, its W brand set up shop at the end of the year in Prague, within the walls of the historic Hotel Evropa on Wenceslas Square; among other luxury hotels inaugurated by Marriott in 2024, ranging from the H\u00f4tel du Couvent and the Koenigshof in Munich, both members of the Luxury Collection, to the St. Regis Belgrade.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"468\" class=\"wp-image-193827\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/fairfield-copenhagen-hordhavn.jpg\" alt=\"Fairfield by Marriott Copenhagen Hordavn\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/fairfield-copenhagen-hordhavn.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/fairfield-copenhagen-hordhavn-300x201-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>Fairfield by Marriott Copenhagen Hordavn<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-moxy-croissance-2025-20241129.html\/\" data-id=\"186395\">Read also: Marriott: a year rich in openings in 2025<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>This expansion in this key segment for Marriott will continue, with the group signing 26 new contracts last year, taking its pipeline to over 80 luxury hotels and resorts expected in the coming years. This is because, alongside the inaugurations, the development teams have not been idle, concluding 291 projects last year. \"\u00a0<em>We celebrated exceptional growth in the EMEA region in 2024 with<strong> growth in all segments and a record number of signatures<\/strong><\/em>\" said Satya Anand, President of the EMEA region at Marriott International.<\/p>\r\n\r\n\r\n\r\n<p>Marriott's development plan now totals<strong> 596 hotels in the pipeline <\/strong>in the EMEA region, with 104,731 rooms, an increase of 10 1TP3Q over the previous year. Alongside luxury brands and those focused on long stays, this growth was largely driven by brands dedicated to conversion. Whether welcoming independent hotels or rebranding, this type of development accounted for 45 % of room signings last year, and benefited the Autograph Collection and Tribute Portfolio brands.<\/p>\r\n\r\n\r\n\r\n<p>What's more, Marriott began its <strong>on the offensive in the mid-range hotel sector <\/strong>with a new brand, Four Points Flex by Sheraton, specifically dedicated to conversion. Launched last year, it signed 34 deals last year, the most of any Marriott brand in the region. Similarly, if the United Kingdom is, along with Denmark, one of the countries where Marriott has signed the largest number of projects in 2024, Four Points Flex is no stranger to it through the takeover of the Sleeperz hotels in Cardiff, Dundee and Newcastle and the 14 establishments of the Danish group Zleep Hotels.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/four-points-flex-zleep-sleepers-20241010.html\/\" data-id=\"183079\">Read also: Four Points Flex by Sheraton: new name, new ambitions<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-highlight-box\">\r\n<h3 id=\"h-chine-amerique-latine-la-aussi-une-croissance-record\" class=\"wp-block-heading\">China, Latin America: record growth there too<\/h3>\r\n\r\n\r\n\r\n<p>The EMEA region is not the only one where Marriott is pursuing its growth dynamic. <em>\"2024 was <strong>A landmark year for Marriott International in Greater China<\/strong><\/em>says Yibing Mao, Regional President for the American group. <em>We celebrated our 50th anniversary here, and accelerated our development with a record number of new contracts,<\/em>\" . The conclusion earlier this year of a cooperation agreement with the Delonix group, providing for the opening of at least 100 Tribute Portfolio establishments, will help to strengthen its offering in the future.<\/p>\r\n\r\n\r\n\r\n<p>In all, Marriott Intenational signed 161 contracts last year, covering almost 31,000 planned rooms in the region. These projects include, <strong>new luxury hotels<\/strong> - such as the future St Regis Shanghai, the W Hangzhou or a third JW Marriott in Shenzhen - or for its premium brands with, coming soon at Sheraton, a presence in Jinan, Hengyang and Zhengzhou, as well as in Taicang and Qujing for Marriott Hotels. Also noteworthy this year is the return to the region of its Design Hotels brand, with a new member, the Habo Shanghai hotel, due to open in October.<\/p>\r\n\r\n\r\n\r\n<p>However, it was the 'select-service' brands that accounted for<strong> more than 75 % signatures<\/strong> of Marriott in Greater China in 2024, heralding the development of Four Points by Sheraton, Fairfield by Marriott and AC Hotel by Marriott, which will soon be opening in the Suzhou industrial park and the Shenzhen North Station international business district.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"468\" class=\"wp-image-193829\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/ac-hotel-suzhou-industrial-park.jpg\" alt=\"AC Hotel by Marriott Suzhou Industrial Park\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/ac-hotel-suzhou-industrial-park.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/ac-hotel-suzhou-industrial-park-300x201-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption class=\"wp-element-caption\">AC Hotel by Marriott Suzhou Industrial Park<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"468\" class=\"wp-image-193831\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/jmmarriott-sansalvador.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/jmmarriott-sansalvador.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/jmmarriott-sansalvador-300x201-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption class=\"wp-element-caption\">JW Marriott San Salvador<\/figcaption>\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>On another continent, at the same pace: last year, the American group celebrated the opening of its <strong>500<sup>e<\/sup> hotels in the Caribbean-Latin America region<\/strong>Last year, Marriott completed 67 projects for a pipeline of 183 establishments. The luxury and all-inclusive segments are part of this development, with some very fine resorts in the pipeline, such as the St. Regis Papagayo in Costa Rica and the Bvlgari Hotels and Resorts Cave Cay Exuma Bahamas.<\/p>\r\n\r\n\r\n\r\n<p>But, as in Europe, the American group can count on a mid-range brand to extend its presence throughout the region: <strong>City Express by Marriott<\/strong>based on the acquisition of a Mexican chain in 2023. It already has more than 150 hotels in operation, and is set to add around fifty more to its portfolio in the near future. Over the next three years, City Express will be discovering new markets - Argentina, Bolivia, Nicaragua and Peru - while also setting its sights on Brazil. But also... the United States.<\/p>\r\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>With more than 180 hotel openings last year and almost 600 hotels in the pipeline, the Marriott group is accelerating its development in the EMEA region. But this momentum is also present in China and Latin America.<\/p>","protected":false},"author":19,"featured_media":193825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1499,1501,1807],"type-darticle":[52],"n_magazine":[],"class_list":["post-193711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","tag-marriott","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marriott : un d\u00e9veloppement soutenu en Europe jusqu&#039;en Chine<\/title>\n<meta name=\"description\" content=\"Une foule d&#039;ouvertures et de nouveaux projets dans la r\u00e9gion EMEA, mais aussi en Chine et en Am\u00e9rique Latine : le 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