{"id":194919,"date":"2025-03-21T12:31:30","date_gmt":"2025-03-21T11:31:30","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=194919"},"modified":"2026-06-01T17:56:07","modified_gmt":"2026-06-01T15:56:07","slug":"mama-shelter-toulon-opening-2027","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-toulon-opening-2027","title":{"rendered":"Mama Shelter drops anchor in Toulon"},"content":{"rendered":"<p>It's a unique and discreet address, and one that residents of the city centre stroll past every day. <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/toulon-destination-teletravail-20210827.html\/\">Toulon <\/a><\/strong>without always imagining what lies behind these vintage or ageing walls. The fa\u00e7ade of the<strong>former bishopric<\/strong> is more often than not camouflaged by building site fences, which don't necessarily encourage you to go through the door. And yet... On the occasion of the <strong>Design Parade Toulon<\/strong>Over the last few years, the building has been transformed into a museum of contemporary art, providing a magnificent setting for the works on display*. Works of art will probably remain in the new life that awaits the former bishop's palace, that of the <strong>Mama Shelter Toulon<\/strong>. This is because the future occupant of the premises has a habit of inaugurating colourful and resolutely modern establishments. <em>arty<\/em>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/la-rade-du-futur-toulon-20210827.html\/\" data-id=\"112191\">The harbour of the future is being built in Toulon<\/a><\/p><\/aside>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" data-id=\"194961\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/eveche-cours-lafayette.jpg\" alt=\"\" class=\"wp-image-194961\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/eveche-cours-lafayette.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/eveche-cours-lafayette-300x169-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"486\" data-id=\"194959\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche.jpg\" alt=\"Former bishopric of Toulon\" class=\"wp-image-194959\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-300x224-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>The former bishop's palace, which coexists with the Cours Lafayette market, <\/em><br><em>hosts the annual Design Parade (Photos FG) <\/em><\/figcaption><\/figure>\n\n\n\n<p>The lifestyle brand founded by <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/oh-baby-trigano-mama-shelter-20231120.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serge Trigano<\/a> - and has since become part of the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lifestyle-monde-accor-2025-20250124.html\/\"><strong>Accor<\/strong> <\/a>and its subsidiary <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ennismore-cent-lifestyle-accor-20220927.html\/\">Ennismore <\/a><\/strong>- has clearly got its hands on a <strong>exceptional property<\/strong>. Its unique architecture should be a perfect match for the creativity of <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ennismore-cent-lifestyle-accor-20220927.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mama Shelter<\/a><\/strong>as Jos\u00e9e Massi confirms: \"\u00a0<em>The project conceived by Mama Shelter in partnership with the Sebban Group and the town of Toulon will offer a unique place to live. Nestled in a completely renovated historic building, this hotel will stand out for its bold, playful and non-conformist spirit, true to the brand's DNA.<\/em>\u00a0\"says the Mayor of Toulon. Mama Shelter will write a new page in the rich history of the former bishop's palace which, since its last reconstruction in 1786, has in turn housed the episcopal palace, the headquarters of the departmental administration, a school and a library.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-toulon-ouvertures-2023-20230118.html\/\" data-id=\"140617\">B&amp;B Hotels: destination Toulon, before other openings in 2023<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/mama-toulon-27.jpeg\" alt=\"The Mama Shelter Toulon is expected to open at the end of 2027 at the bottom of the Cours Lafayette\" class=\"wp-image-194955\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/mama-toulon-27.jpeg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/mama-toulon-27-300x171-derived.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>The Mama Shelter Toulon will enjoy a unique location within a historic monument <\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-centaine-de-chambres-un-restaurant-sous-verriere\">Around a hundred rooms, a restaurant under a glass roof...<\/h2>\n\n\n\n<p>Expected in early <strong>2028<\/strong> - a priori in January - the <strong>Mama Shelter Toulon<\/strong> should total <strong>100 rooms<\/strong> on five levels. They will range in size from 21 m\u00b2 to 32 m\u00b2, and some of them will have a <strong>private terrace<\/strong>. The hotel's restaurant and bar will be set up around the plane tree in the heart of the grounds, under a glass roof, with a capacity of over <strong>150 seats<\/strong>. A terrace is also planned - taking advantage of the city's record sunshine levels - overlooking the adjoining square to the right of the building. For business customers, the hotel will offer two high-tech seminar rooms. All this just a stone's throw from the port of Toulon and the historic Halles, which recently reopened as a \"\u00a0<em>food court<\/em> \"And more generally, a city centre that is moving upmarket every year. As well as the Lyc\u00e9e H\u00f4telier Anne-Sophie Pic, whose upcoming classes could well fill the ranks of the future Mama...<\/p>\n\n\n\n<p>\" <em>With <strong>Mama Shelter Toulon<\/strong>We're going to breathe new energy into the city and create a space where locals and travellers can come together, celebrate and enjoy the unique Mediterranean way of life.<\/em> \"promises C\u00e9dric Gobilliard. The Managing Director of Mama Shelter at <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ennismore-programme-fidelite-abonnement-20230727.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ennismore <\/a><\/strong>adds: \" <em>This project embodies the spirit of Mama: playful, non-conformist and always full of life, while embracing the rich history and coastal charm of Toulon.<\/em> \".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>This project will contribute to Toulon's reputation well beyond our city, while blending harmoniously into its architectural and historical heritage.<\/p><cite>Jos\u00e9e Massi, Mayor of Toulon<\/cite><\/blockquote><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"869\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-b.jpg\" alt=\"The former bishop&#039;s palace will be home to Mama Shelter Toulon\" class=\"wp-image-194949\" style=\"width:200px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-b.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/toulon-eveche-b-224x300-derived.jpg 224w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Courtyard of the former bishop's palace<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>After <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-rennes-20221021.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rennes<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-dijon-juillet-20230512.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dijon <\/a>and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-nice-juin-20240403.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nice<\/a><\/strong>Mama Shelter will therefore continue its tour of France in a new destination. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-sylvie-parcineau-cci-var-20210827.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>has undergone a major transformation in recent years<\/strong><\/a>. \"\u00a0<em>I'm delighted to see this ambitious project taking shape in the heart of our old town centre, which is the focus of a major redevelopment programme. <strong>a vast urban regeneration project<\/strong> undertaken by Hubert Falco and his successive municipal teams for over 20 years<\/em> \"Jos\u00e9e Massi, the mayor of Toulon, expressed her satisfaction on LinkedIn.&nbsp;<strong>Mama Shelter<\/strong> is set to capitalise on the gentrification of Toulon's city centre, and contribute in its own way, as it has often done in towns and districts undergoing a renaissance. A small revolution for <strong>Toulon<\/strong>Its residents are more accustomed to strolling along the Cours Lafayette for its popular and authentic market than for a lifestyle hotel... However, they are beginning to get used to seeing brands that are well known to the business clientele, such as the<strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/okko-toulon-20200525.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Okko hotel <\/a><\/strong>which has opted for another central location, the Place de la Libert\u00e9, and independent addresses such as <strong>l'Eautel<\/strong>Place de l'Equerre.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-succes-prolonge-20230807.html\/\" data-id=\"153739\">Mama Shelter: Fifteen years on<\/a><\/p><\/aside>\n\n\n\n<p>\"\u00a0<em>This project will contribute to Toulon's reputation well beyond our city, while blending harmoniously into its architectural and historical heritage.<\/em> \"promises Jos\u00e9e Massi. And with good reason: the inauguration of this new address will mark the entry of <strong>Toulon <\/strong>in the highly sought-after <strong>\"Destinations Mama<\/strong>. This club will soon be joined by some of the biggest names in business travel, including <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-singapour-mbs-ambition-20230223.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Singapore<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/casablanca-destination-business-chill-20240719.html\/\">Casablanca<\/a>Z\u00fcrich and Los Angeles<\/strong>. A real accolade for the economic capital of the Var.<\/p>\n\n\n\n<p>* <em>The Design Parade will remain in the former bishop's palace for at least the 2025 edition, before being transferred to other sites, including the H\u00f4tel des Arts.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Mama Shelter has just unveiled its next \"Mama destination\": Toulon. This is a great move for both the city and the Accor group's lifestyle brand, which will be giving a new lease of life to a building that is unique in terms of its architecture and location: the former bishop's palace.<\/p>","protected":false},"author":17,"featured_media":194931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1019,1451,1575,2545],"type-darticle":[52],"n_magazine":[],"class_list":["post-194919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-france","tag-accor","tag-lifestyle","tag-paca","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mama Shelter Toulon : nouvelle vie pour l&#039;ancien \u00e9v\u00each\u00e9<\/title>\n<meta name=\"description\" content=\"L&#039;h\u00f4tel Mama Shelter Toulon est attendu pour 2027. 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