{"id":196369,"date":"2025-04-01T12:50:45","date_gmt":"2025-04-01T10:50:45","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=196369"},"modified":"2025-04-01T16:31:27","modified_gmt":"2025-04-01T14:31:27","slug":"accor-dynamic-growth","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-dynamic-growth","title":{"rendered":"Accor: dynamic growth in 2024 and 2025"},"content":{"rendered":"

Nearly 300 more hotels for a total of 50,000 rooms added to its portfolio, the 1,000 mark passed by Mercure, 330 % more eco-certified hotels in one year to reach 36 % of its labelled stock, but above all a record number of signatures<\/strong> In 2024, Accor will have had a productive year in terms of development. Its global network now includes more than 5,680 hotels and 850,000 rooms in operation, plus 1,381 planned openings, representing 233,000 rooms to come.<\/p>\r\n\r\n\r\n\r\n

Although the growth in its offer has been slower than that of its American competitors - +6.9% for Marriott and +7.1% for Hilton, compared with +3.5% for Marriott - the French group is following a trajectory driven more by the value generated by its hotels than by volume. Its Luxury and Lifestyle division<\/strong> for example, grew by +7.5% in terms of number of rooms, compared with +2.8% for the hotels in its Premium, Midscale and Economy (PME) division. S\u00e9bastien Bazin, Accor's CEO, makes no secret of the fact that he is not interested in \"net growth per room\".\u00a0the alpha and the omega<\/i>\u00a0\"of its strategy to give priority to\u00a0to contribution, to better 'fees per room<\/i> \" as explained at the Group's last results presentation.<\/p>\r\n\r\n\r\n\r\n