{"id":196851,"date":"2025-04-07T14:48:54","date_gmt":"2025-04-07T12:48:54","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=196851"},"modified":"2025-04-07T14:48:54","modified_gmt":"2025-04-07T12:48:54","slug":"radisson-leadership-upscale-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/radisson-leadership-upscale-europe","title":{"rendered":"Radisson strengthens its leadership in the European premium segment"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>The long-awaited reopening earlier this year of the luxurious Radisson Collection Berlin, after a dramatic incident that ravaged its lobby and destroyed its star attraction, its gigantic aquarium, crowned the hotel group's expansion phase after a historic year in 2024. Its best year ever in terms of both openings and signings, with <strong>a host of new additions<\/strong> from the Radisson Collection Rome Antica to the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/artotel-londres-hoxton-radisson-20240507.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> art'otel London Hoxton<\/a>From Radisson RED lifestyle hotels in Berlin, Belgrade and Krakow to new leisure resorts on the Mediterranean. A dynamic that has also included...<\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>The long-awaited reopening earlier this year of the luxurious Radisson Collection Berlin, after a dramatic incident that ravaged its lobby and destroyed its star attraction, its gigantic aquarium, crowned the hotel group's expansion phase after a historic year in 2024. Its best year ever in terms of both openings and signings, with <strong>a host of new additions<\/strong> from the Radisson Collection Rome Antica to the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/artotel-londres-hoxton-radisson-20240507.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> art'otel London Hoxton<\/a>From Radisson RED lifestyle hotels in Berlin, Belgrade and Krakow to new leisure resorts on the Mediterranean. This momentum also extended to France in 2024, with the opening of a Radisson at<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-reims-ete-2024-20240708.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Reims<\/a>.<\/p>\n\n\n\n<p>This is why Elie Younes, Director of Global Development for the Radisson Group, says that its European network is \"... a real success story.\u00a0<em><strong>good to excellent<\/strong><\/em>\" . \"\u00a0<em>We continue to dominate the high-end segment on the continent, in both urban and tourist areas.<\/em>\" he believes, pointing out that Radisson Blu has established itself as Europe's leading upmarket brand for over a decade.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-paris-neuf-berlin-20250213.html\/\" data-id=\"191941\">Read also: Radisson: new near Paris, new in Berlin<\/a><\/p><\/aside>\n\n\n\n<p>In France, Radisson Blu has just made its debut in Montpellier. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-blu-debuts-montpellier-20250317.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">last March<\/a>in the former Crowne Plaza next door to the Le Corum conference centre. Pending another major development in Paris, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/paris-radisson-blu-triangle-20231214.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">in the Triangle tower <\/a>rising above the Porte de Versailles exhibition centre. Last year also saw the announcement of another major project, the Maison Rivoli Paris, a future Radisson Collection hotel. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-collection-paris-rivoli-20240430.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">expected in 2027<\/a>. Meanwhile, the group has already strengthened its presence in the Paris region with the addition of the Relais de La Malmaison to its Radisson Individuals collection.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"410\" data-id=\"194329\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-montpellier-room.jpg\" alt=\"One of the 144 rooms and suites at the Radisson Blu Montpellier.\" class=\"wp-image-194329\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-montpellier-room.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-montpellier-room-300x176-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">One of the 144 rooms and suites at the Radisson Blu Montpellier.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"466\" data-id=\"191963\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/02\/radisson-malmaison-exterior-2.jpg\" alt=\"Relais de La Malmaison, member of Radisson Individuals\" class=\"wp-image-191963\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/02\/radisson-malmaison-exterior-2.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/02\/radisson-malmaison-exterior-2-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Relais de La Malmaison, member of Radisson Individuals<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>As in Paris, Radisson Collection has found an ideal place to do its business. <strong>forthcoming debut in Madrid<\/strong>on one of its main arteries, Calle de Alcala, with the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-mice-tunis-luxe-madrid-20241209.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">he ongoing conversion of the former headquarters of Banco Vitalicio<\/a>The building, which dates back to the 1930s, is now a luxury hotel. There are now around ten hotels in the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-expansion-peninsule-iberique-20250225.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Iberian Peninsula<\/a>With 64 hotels in operation and under development in its largest market, Germany, the group intends to strengthen its presence in this important market with several forthcoming openings, including a resort in Tenerife and two Radisson RED lifestyle hotels in Malaga and Porto.<\/p>\n\n\n\n<p>At the same time, <strong>Germany remains a land of growth<\/strong> for the hotel group with, in addition to the reopening of the Radisson Collection in Berlin, new members in waiting for its Radisson Individuals brand in the old town of Constance, near Ludwigsburg station and in the Heilbronn business district, next to the Wissenschafts- und Technologie-Zentrum technology park. Later this year, the group will add a new link in Osnabr\u00fcck for its Prize by Radisson brand.<\/p>\n\n\n\n<p>Formerly known as prizeotel, this <strong>design brand at a low price <\/strong>has changed its original name to <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-prize-lifestyle-20240909.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prize by Radisson<\/a>This rebranding marks a desire to accelerate development by building on the group's reputation with customers and owners. Radisson recently announced its arrival in Norway, in <strong>Bergen<\/strong>Radisson Individuals, as part of the conversion of four hotels later this year in partnership with Magic Norway AS. While two of the hotels will be converted to Radisson Individuals, the other two will become Prize by Radisson, Solheimsviken Bergen and Prize by Radisson, Xhibition Bergen City.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-mancity-medlock-2.jpg\" alt=\"The future Radisson Blu The Medlock, at the Etihad Campus, Manchester City&#039;s stadium.\" class=\"wp-image-194109\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-mancity-medlock-2.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-mancity-medlock-2-300x229-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/radisson-blu-mancity-medlock-2-80x60-derived.jpg 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>The future Radisson Blu The Medlock, at the Etihad Campus, Manchester City's stadium.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Similarly, the brand will be leaving its German comfort zone to set up across the Channel, in Glasgow, with the transformation, by summer 2026, of a former Campanile located on the site of the Scottish Event Campus, Scotland's largest exhibition centre. But, still in the United Kingdom, the Radisson group will above all be indulging in its favourite sport:<strong> integrate hotels into stadiums<\/strong>. <\/p>\n\n\n\n<p>After taking over the Marriott hotel at Twickenham rugby stadium and affiliating the establishments at Blackpool and Bolton football grounds to its Radisson Individuals brand, while also awaiting a Radisson at Oxford United Football Club, the group has announced its transfer to the English Premier League's flagship stadiums: at <strong>Manchester City<\/strong>the Etihad Campus. Part of the expansion plan for the North Stand, this Radisson Blu hotel, named The Medlock after the river running beneath the stadium, is due to open at the end of 2026 and will offer 401 rooms. Residents will be able to enjoy a unique experience: a walk on its roof overlooking the pitch.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/stades-hotels-tendance-20250312.html\/\" data-id=\"194003\">Read also: Front row seats for stadium hotels<\/a><\/p><\/aside>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>New hotels in France and Germany, expansion on the Iberian peninsula, stadium hotels in the UK: the Radisson group is strengthening its presence in Europe.<\/p>","protected":false},"author":19,"featured_media":191961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1019,1025,1203,1233,1501,1575,2315],"type-darticle":[52],"n_magazine":[],"class_list":["post-196851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-france","tag-espagne","tag-allemagne","tag-royaume-uni","tag-hotellerie-haut-de-gamme","tag-lifestyle","tag-radisson","type-darticle-breve","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Radisson : leadership renforc\u00e9 sur le haut de gamme en Europe<\/title>\n<meta name=\"description\" content=\"Des ouvertures en France et en Allemagne, une expansion dans la p\u00e9ninsule ib\u00e9rique, des h\u00f4tels 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