{"id":19707,"date":"2011-10-05T17:25:35","date_gmt":"2011-10-05T16:25:35","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/amex-un-nouveau-partenaire-francais-pour-le-mice-20111005.html"},"modified":"2016-02-10T10:41:10","modified_gmt":"2016-02-10T09:41:10","slug":"amex-a-new-french-partner-for-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/amex-a-new-french-partner-for-mice","title":{"rendered":"Amex: a new French partner for MICE"},"content":{"rendered":"<p>At the American Express Meetings &amp; Events trade fair, American Express made its <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/3-questions-a-ron-di-leo-directeur-executif-de-lassociation-of-corporate-travel-executives-acte-20110930.html\/\" data-drupal=\"node\/6041\" data-wp=\"19653\">the ACTE conference<\/a> a commercial agreement with Le Public syst\u00e8me, a specialist in event communication. This will give rise to a new MICE offering, combining the strengths of both partners in terms of event communication strategy, creativity, cost optimisation and visibility. \"This alliance is an opportunity to benefit from American Express Business Travel's global network and to leverage its expertise in markets other than France,\" emphasises Fr\u00e9d\u00e9ric Bedin. However, the Managing Director of the Public Susteme Hopscotch Group warns: \"With this agreement, we don't want to become the arm of every operation organised in the world, even though 40% of our turnover is generated abroad. We want to be a structure for advising and optimising Mice spending\". American Express and Le Public syst\u00e8me anticipate that this new partnership will provide their customers with unprecedented access to a comprehensive offering, integrating communications strategy and branding as well as strategic management of their events, with ROI objectives.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Public Syst\u00e8me, the French specialist in public relations and event communications, has signed an agreement with the MICE branch of American Express. The aim of the partnership is to provide companies with a more comprehensive offering, combining the skills of both partners.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-19707","post","type-post","status-publish","format-standard","hentry","category-meetings-et-evenements","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amex : un nouveau partenaire fran\u00e7ais pour le MICE<\/title>\n<meta name=\"description\" content=\"Le Public Syst\u00e8me, sp\u00e9cialiste fran\u00e7ais des relations publiques et de la communication \u00e9v\u00e8nementielle, vient de conclure un accord avec la branche MICE d&#039;American Express. Le partenariat doit permettre de proposer aux entreprises une offre plus compl\u00e8te, associant les comp\u00e9tences des deux partenaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/amex-a-new-french-partner-for-mice\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amex : un nouveau partenaire fran\u00e7ais pour le MICE\" \/>\n<meta property=\"og:description\" content=\"Le Public Syst\u00e8me, sp\u00e9cialiste fran\u00e7ais des relations publiques et de la communication \u00e9v\u00e8nementielle, vient de conclure un accord avec la branche MICE d&#039;American Express. 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