{"id":19811,"date":"2011-10-06T17:16:31","date_gmt":"2011-10-06T16:16:31","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/developpement-durable-accor-inaugure-earth-guest-research-20111006.html"},"modified":"2016-02-10T09:57:12","modified_gmt":"2016-02-10T08:57:12","slug":"sustainable-development-accor-inaugurates-earth-guest-research","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/sustainable-development-accor-inaugurates-earth-guest-research","title":{"rendered":"Sustainable development - Accor inaugurates Earth Guest Research"},"content":{"rendered":"<p>And as you are never better served than by yourself, Accor has laid the foundation stone for the platform by publishing the results of a survey on the expectations of hotel customers in terms of sustainable development. Carried out by Ifop among 7,000 hotel guests in six countries (Germany, Australia, Brazil, China, France and the United Kingdom), this study shows that the theme is beginning to take root in the minds of hotel guests, nearly 8 out of 10 of whom say that they would like to see their hotels become more sustainable. <em>\"declare that you know and understand the concept of sustainable development\".<\/em>Ifop notes, <em>\"a greater appetite for the subject among business customers\".<\/em>. 51% of customers say they take <em>\"often\"<\/em> or <em>\"always<\/em> take sustainable development into account when choosing a hotel. Similarly, if a hotel implements actions or services in favour of sustainable development, 68 % of customers accept that it is less well located, and 66 % accept that it is more expensive or less comfortable.<\/p>\n<p>But as Accor rightly points out, these are <em>\"results that need to be qualified, clearly indicating that it is now politically incorrect to declare oneself insensitive to this issue\".<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"<p>At the end of June, Accor launched a shared knowledge platform on social and environmental issues in the hotel industry. Called Earth Guest Research, this initiative aims to <em>\"to make studies and methodologies on sustainable development available to the whole sector and to the general public in order to contribute to the knowledge and progress of the tourism industry\".<\/em>.<\/p>","protected":false},"author":1,"featured_media":19813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-19811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9veloppement durable - Accor inaugure Earth Guest Research<\/title>\n<meta name=\"description\" content=\"Accor a lanc\u00e9 fin juin une plateforme de connaissances partag\u00e9es sur les enjeux soci\u00e9taux et environnementaux dans l\u2019h\u00f4tellerie. Baptis\u00e9e Earth Guest Research, cette initiative se donne pourmission de \u201cmettre \u00e0 disposition de l\u2019ensemble du secteur et du grand public des \u00e9tudes et des m\u00e9thodologies sur le d\u00e9veloppement durable pour contribuer au savoir et au progr\u00e8s de l\u2019industrie du tourisme\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/sustainable-development-accor-inaugurates-earth-guest-research\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppement durable - Accor inaugure Earth Guest Research\" \/>\n<meta property=\"og:description\" content=\"Accor a lanc\u00e9 fin juin une plateforme de connaissances partag\u00e9es sur les enjeux soci\u00e9taux et environnementaux dans l\u2019h\u00f4tellerie. Baptis\u00e9e Earth Guest Research, cette initiative se donne pourmission de \u201cmettre \u00e0 disposition de l\u2019ensemble du secteur et du grand public des \u00e9tudes et des m\u00e9thodologies sur le d\u00e9veloppement durable pour contribuer au savoir et au progr\u00e8s de l\u2019industrie du tourisme\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/sustainable-development-accor-inaugurates-earth-guest-research\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-06T16:16:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T08:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2011\/10\/accor-developpement-durable-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"241\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/developpement-durable-accor-inaugure-earth-guest-research\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/developpement-durable-accor-inaugure-earth-guest-research\",\"name\":\"D\u00e9veloppement durable - Accor inaugure Earth Guest Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/developpement-durable-accor-inaugure-earth-guest-research#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/developpement-durable-accor-inaugure-earth-guest-research#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2011\/10\/accor-developpement-durable-2.jpg\",\"datePublished\":\"2011-10-06T16:16:31+00:00\",\"dateModified\":\"2016-02-10T08:57:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Accor a lanc\u00e9 fin juin une plateforme de connaissances partag\u00e9es sur les enjeux soci\u00e9taux et environnementaux dans l\u2019h\u00f4tellerie. 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