{"id":200443,"date":"2025-05-28T12:46:49","date_gmt":"2025-05-28T10:46:49","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=200443"},"modified":"2025-11-18T17:38:32","modified_gmt":"2025-11-18T16:38:32","slug":"business-tourism-germany-french","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/business-tourism-germany-french","title":{"rendered":"Business tourism in Germany under the banner of sustainability"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>\"\u00a0<em>We are a nature and culture destination, but one with a strong urban identity due to Germany's decentralisation.<\/em>\" . This description, as told by <strong>the Director of ONAT in France, B\u00e9n\u00e9dicte Richer,<\/strong> makes Germany an excellent alternative for MICE organisers and French business travellers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"857\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france.jpg\" alt=\"Germany strategy in France\" class=\"wp-image-200459\" style=\"width:265px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france-245x300-derived.jpg 245w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"><figcaption class=\"wp-element-caption\"><span style=\"font-size: 10pt;\"><em>B\u00e9atrice Richer, Director of the German Tourist Office in France (Photo: LC)<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n<p>Germany enjoys a very good image as a tourist destination. In 2024, the country maintained its position as one of the world's top tourist destinations. <strong>second favourite destination for French travellers<\/strong>with 3.7 million...<\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>\"\u00a0<em>We are a nature and culture destination, but one with a strong urban identity due to Germany's decentralisation.<\/em>\" . This description, as told by <strong>the Director of ONAT in France, B\u00e9n\u00e9dicte Richer,<\/strong> makes Germany an excellent alternative for MICE organisers and French business travellers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"857\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france.jpg\" alt=\"Germany strategy in France\" class=\"wp-image-200459\" style=\"width:265px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/beatrice-richer-onat-france-245x300-derived.jpg 245w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-size: 10pt;\"><em>B\u00e9atrice Richer, Director of the German Tourist Office in France (Photo: LC)<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n<p>Germany enjoys a very good image as a tourist destination. In 2024, the country maintained its position as one of the world's top tourist destinations. <strong>second favourite destination for French travellers<\/strong>with 3.7 million overnight stays.<\/p>\n\n\n\n<p>La <strong>France remains the fifth largest emitting market<\/strong> for Germany. The top destinations for French travellers: <strong>Baden-W\u00fcrttemberg (28.8% of overnight stays), Bavaria (18.4%) and Berlin (17%)<\/strong>. Towns and cities, <strong>Berlin remains in the lead with over 600,000 overnight stays in 2024, followed by Munich (287,000 overnight stays) and Frankfurt (165,000 overnight stays).<\/strong>.<\/p>\n\n\n\n<p>The German capital continues to attract large numbers of French visitors, thanks to its history, culture and gastronomy.<\/p>\n\n\n\n<p><strong>Opening the line <\/strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/tgv-ice-paris-berlin-20241216.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Direct TGV\/ICE between Paris and Berlin<\/strong> via Strasbourg and Frankfurt<\/a> has stimulated demand from the German metropolis. \"\u00a0<em>Despite the journey time of over 8 hours, the trains are full. This proves that rail is playing an increasingly important role in travel between France and Germany. <strong>Rail now accounts for 16% of journeys compared with 11% in 2023<\/strong><\/em>\" says B\u00e9n\u00e9dicte Richer.<\/p>\n\n\n\n<p><strong>The aircraft takes its place at 24%<\/strong>This percentage is stable compared to 2023, but is still lower than the European average (36%). While the <strong>the car still dominates, with a market share of over 51%<\/strong> in France against 57% in 2023. Despite the decline due to competition from rail, this rate remains higher than the European average of 44%.<\/p>\n\n\n\n<p><strong>23 % of French passenger journeys are made for business reasons<\/strong>This is slightly higher than the figure for 2023 (22%). This is more than the European average of 21%, proving that <strong>Germany remains a key economic partner for France<\/strong>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-allemagne-german-convention-bureau-20250528.html\/\" data-id=\"200951\">MICE in Germany explained<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"583\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/type-de-voyages-daffaires-des-europeens-.jpg\" alt=\"\" class=\"wp-image-200451\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/type-de-voyages-daffaires-des-europeens-.jpg 627w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/type-de-voyages-daffaires-des-europeens--300x279-derived.jpg 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><figcaption class=\"wp-element-caption\"><em>Reasons for business travellers to Germany<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>European business generated 11.9 million trips in 2024 in Germany<\/strong>with individual passengers accounting for 40% of this total. <strong>For France, this figure will be 44% in 2023.<\/strong>. While 'incentive' business travel - i.e. event-related travel - accounted for 53% of all travel in the same year, with a huge difference compared with the rest of Europe.<strong> 76% of these French incentive trips were allocated to conferences, congresses and seminars in 2023<\/strong>.<\/p>\n\n\n\n<p><strong>La <span id=\"undefined\" class=\"markedContent\"><\/span><span id=\"undefined\" class=\"markedContent\"><\/span><\/strong><span id=\"p32R_mc1\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><strong>ONAT's marketing strategy<\/strong> in France is based on the <strong>destination sustainability<\/strong>with a communications drive to raise the country's profile as a world-class tourist destination. <strong>destination nature<\/strong> with an environmental and inclusive approach<\/span>. The board is also adopting a <strong>digital approach<\/strong> with <span dir=\"ltr\" role=\"presentation\">the use of immersive technologies. This includes virtual, augmented and mixed reality. As well as the use of conversational interfaces (voice assistants) and artificial intelligence (AI) applications such as chatbots.<\/span> \"\u00a0<em>With our virtual guide Emma, we even have a character who moves her lips when she responds to visitors. Which is unique and very attractive!<\/em>\" confirmed the Director of ONAT...<\/span><\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/allemagne-unesco-mice-20230421.html\/\" data-id=\"147345\">Germany: UNESCO sites in the spotlight for MICE<\/a><\/p><\/aside>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-le-mur-de-berlin-s-expose-a-paris\">The Berlin Wall on show in Paris<\/h3>\n\n\n\n<p>This year, the German Tourist Office's marketing presentation was held at the Cit\u00e9 de l'architecture et du patrimoine in Paris. The latter is hosting one of the major exhibitions of the moment in the French capital. <strong>\"The Berlin Wall. A World Divided <\/strong>offers a complete panorama from the genesis to the demise of one of the most monstrous monuments created by the 20th century in the heart of Europe. \"\u00a0<em>In these times, it's important to remember what a conflict can do to a city or a continent. This exhibition is a reminder of this, highlighting people's desire for freedom.<\/em>\" said Julien Bargeton, President of the Cit\u00e9, at the inauguration.<\/p>\n\n\n\n<p>Organised by the Berlin Wall Foundation - which preserves places of remembrance in the German capital - and Musealia, which is involved in the concept, the exhibition presents the historical and geopolitical context, eyewitness accounts and objects, often in an interactive way. A piece of the <strong>Berlin Wall <\/strong>has also been erected on the Trocadero forecourt. It's a fascinating plunge into a not-so-distant past, the consequences of which are still being felt today.<\/p>\n\n\n\n<p><em>Exhibition until 28 September - closed on Tuesdays<\/em><\/p>\n<\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"476\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mur-de-berlin-expo.jpg\" alt=\"The exhibition &quot;The Berlin Wall. A world divided&quot; tells the story of what became known as the &quot;Wall of Shame&quot;. (Photo : LC)\" class=\"wp-image-200461\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mur-de-berlin-expo.jpg 750w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mur-de-berlin-expo-300x190-derived.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-size: 10pt;\"><em>The exhibition \"The Berlin Wall. A world divided\" tells the story of what became known as the \"Wall of Shame\". (Photo: LC)<\/em><\/span><\/figcaption><\/figure><\/div>\n\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Whether for individual business and leisure travellers or for MICE activities, the German tourist office's strategy is to promote the sustainability of travel across the Rhine. This is the strong message hammered home by B\u00e9n\u00e9dicte Richer, Director of France at the German National Tourist Office ONAT.<\/p>","protected":false},"author":21,"featured_media":200465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[1203,1217,1229,1431],"type-darticle":[52],"n_magazine":[],"class_list":["post-200443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-affaires","tag-allemagne","tag-berlin","tag-mice","tag-train","type-darticle-breve","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Allemagne, une destination cl\u00e9 du tourisme d&#039;affaires fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"L&#039;Allemagne reste le premier 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