{"id":200951,"date":"2025-05-28T12:38:56","date_gmt":"2025-05-28T10:38:56","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=200951"},"modified":"2025-05-28T12:47:48","modified_gmt":"2025-05-28T10:47:48","slug":"mice-germany-german-convention-bureau","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-germany-german-convention-bureau","title":{"rendered":"MICE in Germany explained"},"content":{"rendered":"<p>Alongside <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/imex-frankfurt-business-travel-mice-20250516.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">the event <strong>IMEX <\/strong>organised <strong>Frankfurt<\/strong><\/a>professionals, the <strong>German MICE<\/strong> worked on the data for a market that beat France to the Top 5 in the last round. <strong>CICA classification<\/strong>. The <strong>Meeting &amp; Event Barometer<\/strong>The result of this detailed analysis of business tourism in Germany is a 70-page compendium of the data collected, giving a clearer picture of the major trends in the sector.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/allemagne-congres.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/allemagne-congres.jpg\" alt=\"\" class=\"wp-image-200957\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/allemagne-congres.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/allemagne-congres-300x169-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/top-destinations-congres-internationaux-2024-20250521.html\/\" data-id=\"200391\">ICCA: Top countries and cities for international congresses in 2024<\/a><\/p><\/aside>\n\n\n\n<p>The first finding of the study is that delegates are returning to German MICE hubs... but pre-pandemic volumes have yet to be reached. Last year, 377.6 million participants were counted in Germany. Of these, 301.9 million were at face-to-face events, with the remaining guests identified at hybrid events. This is a spectacular increase compared with 2023 (+21.5%) - despite a fall in the number of events (-6.2%) - but it is still not enough to rival the 423.1 million delegates recorded in 2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"324\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-1.jpg\" alt=\"\" class=\"wp-image-200953\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-1-300x150-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Source: The Meeting &amp; Event Barometer<\/em>, <em>German Convention Bureau<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Another significant change in the <strong>MICE<\/strong> across the Rhine: the proportion of foreign participants rose significantly, as did the average length of stay in Germany. With 9.5% of international guests, the destination's overall aura is close to the record levels recorded before the crisis (10.2%). Hotels with MICE facilities are the first to benefit from this trend, with international audience share reaching 13.5%. These are also the establishments that are benefiting from an increase in average length of stay. The average stay will reach 1.7 days in 2024, compared with 1.5 the previous year. And the average climbs to 2.1 days in business hotels.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/tourisme-daffaires-allemagne-francais-20250528.html\/\" data-id=\"200443\">Business tourism in Germany under the banner of sustainability<\/a><\/p><\/aside>\n\n\n\n<p>These business establishments are also making a name for themselves on another sensitive issue: the <strong>sustainable development<\/strong>. This is a subject that the German Tourist Board has made a priority in order to position itself as a model market. Among the different types of MICE infrastructure, German hotels stand out for their far greater adoption of sustainable standards (85%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-sustainability.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"236\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-sustainability.jpg\" alt=\"\" class=\"wp-image-200955\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-sustainability.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/mice-allemagne-sustainability-300x109-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Share of MICE suppliers applying sustainable standards in Germany<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Lastly, the Meeting &amp; Event Barometer survey also points to the massive use of<strong>artificial intelligence<\/strong>This is the case, at least, for event organisers. Nearly 8 out of 10 organisers (78%) say they rely on AI, while the proportion is still limited among suppliers (46%).<\/p>","protected":false},"excerpt":{"rendered":"<p>The German Convention Bureau has published its MICE barometer, The Meeting &amp; Event Barometer. An opportunity to find out more about developments in the German market since the health crisis.<\/p>","protected":false},"author":17,"featured_media":200959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,81],"tags":[1229,1667,1903,127,1129,1203],"type-darticle":[52],"n_magazine":[],"class_list":["post-200951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-meetings-management","tag-mice","tag-congres","tag-intelligence-artificielle","tag-europe","tag-developpement-durable","tag-allemagne","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le MICE allemand en chiffres<\/title>\n<meta name=\"description\" content=\"Le rapport Meeting &amp; Event Barometer publi\u00e9 par le German Convention Bureau d\u00e9crypte les \u00e9volutions du MICE en Allemagne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-germany-german-convention-bureau\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le MICE en Allemagne d\u00e9crypt\u00e9\" \/>\n<meta property=\"og:description\" content=\"Le rapport Meeting &amp; Event Barometer publi\u00e9 par le German Convention Bureau d\u00e9crypte les \u00e9volutions du MICE en Allemagne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-germany-german-convention-bureau\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T10:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T10:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau\",\"name\":\"Le MICE allemand en chiffres\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg\",\"datePublished\":\"2025-05-28T10:38:56+00:00\",\"dateModified\":\"2025-05-28T10:47:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"Le rapport Meeting & Event Barometer publi\u00e9 par le German Convention Bureau d\u00e9crypte les \u00e9volutions du MICE en Allemagne.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg\",\"width\":650,\"height\":433,\"caption\":\"Le Meeting & Event Barometer a \u00e9t\u00e9 publi\u00e9 par le German Convention Bureau (Messe Frankfurt)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le MICE en Allemagne d\u00e9crypt\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\",\"name\":\"Florian Guillemin\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"German MICE in figures","description":"The Meeting &amp; Event Barometer report published by the German Convention Bureau looks at developments in the MICE sector in Germany.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/mice-germany-german-convention-bureau","og_locale":"en_GB","og_type":"article","og_title":"Le MICE en Allemagne d\u00e9crypt\u00e9","og_description":"Le rapport Meeting & Event Barometer publi\u00e9 par le German Convention Bureau d\u00e9crypte les \u00e9volutions du MICE en Allemagne.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/mice-germany-german-convention-bureau","og_site_name":"Voyages d&#039;affaires","article_published_time":"2025-05-28T10:38:56+00:00","article_modified_time":"2025-05-28T10:47:48+00:00","og_image":[{"width":650,"height":433,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg","type":"image\/jpeg"}],"author":"Florian Guillemin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Florian Guillemin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau","url":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau","name":"German MICE in figures","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg","datePublished":"2025-05-28T10:38:56+00:00","dateModified":"2025-05-28T10:47:48+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7"},"description":"The Meeting &amp; Event Barometer report published by the German Convention Bureau looks at developments in the MICE sector in Germany.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/05\/messe-francfort.jpg","width":650,"height":433,"caption":"Le Meeting & Event Barometer a \u00e9t\u00e9 publi\u00e9 par le German Convention Bureau (Messe Frankfurt)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/mice-allemagne-german-convention-bureau#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Le MICE en Allemagne d\u00e9crypt\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7","name":"Florian Guillemin","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/200951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=200951"}],"version-history":[{"count":4,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/200951\/revisions"}],"predecessor-version":[{"id":200975,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/200951\/revisions\/200975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/200959"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=200951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=200951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=200951"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=200951"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=200951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}