{"id":201759,"date":"2025-06-11T19:30:16","date_gmt":"2025-06-11T17:30:16","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=201759"},"modified":"2025-06-11T19:30:17","modified_gmt":"2025-06-11T17:30:17","slug":"lyf-ascott-paris","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lyf-ascott-paris","title":{"rendered":"Ascott: the lyf sign comes to life in Paris"},"content":{"rendered":"

The opening of lyf Gambetta Paris marks the arrival of a new Ascott Group brand in the French capital, following on from Citadines and the three luxury La Clef establishments in the Crest Collection. This Asian brand, which made its European debut two years ago in Vienna, is aimed directly at the French market. digital nomads<\/strong>. And with good reason, as it has been created for and with millennials, the concept having been tested in real life by students from Singapore Management University, before this laboratory becomes the first residence, lyf Singapore Funan, at the end of 2019.<\/p>\n\n\n\n

Since then, in addition to the City-State where the brand will soon have five establishments, its expansion has taken detours through most of the Asian capitals and now includes 35 establishments in total<\/strong>Three of these are in Europe, in Vienna, Frankfurt and now Paris. The opening, which took effect at the beginning of May, has been long-awaited, ever since the Ascott group approached property developer Coffim in 2021 to take over a turnkey project initiated by the City of Paris, namely the conversion of the former Cit\u00e9 Press printing works in the 20th arrondissement of Paris.e<\/sup> arrondissement.<\/p>\n\n\n\n