{"id":202329,"date":"2025-06-19T14:50:25","date_gmt":"2025-06-19T12:50:25","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=202329"},"modified":"2025-06-19T14:53:26","modified_gmt":"2025-06-19T12:53:26","slug":"bb-hotels-35-years-success-story","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-35-years-success-story","title":{"rendered":"B&amp;B Hotels: 35 years of success story"},"content":{"rendered":"<p>\"\u00a0<em>We're very proud of what we've achieved in 35 years, and very enthusiastic about everything that remains to be done.<\/em>\u00a0\"Fabrice Collet, Chairman of B&amp;B Hotels, looks back on the past while looking forward to the future. The future of a group that was founded in Brittany in 1990 and has gradually established itself as one of the champions of the budget hotel sector in Europe. Already a leader in the German, Italian and Spanish markets, B&amp;B Hotels has even become one of Europe's leading hotel chains. <strong>the leading player in France<\/strong> in this segment, according to the 2025 rankings published by consultancy MKG, overtaking Ibis and Campanile.<\/p>\r\n\r\n\r\n\r\n<p>There are now almost 900 hotels in 17 countries - including the UK and the US since last year, <strong>the 1,000 mark expected soon<\/strong> and no doubt many other establishments to come: Fabrice Collet explains this success story by the intuition of the group's founders, the Branellec family. Already at the origin of Oc\u00e9ania Hotels, they felt they could invent something new. And they did so at a propitious moment of sociological change, when the choice of hotel was no longer based on social status, but more rationally, according to the needs of the moment. Ikea and easyJet were no different.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/fabrice-collet-bb-hotels-20230302.html\/\" data-id=\"143841\">Read also: Fabrice Collet (B&amp;B Hotels): \"in line with our roadmap\".<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>\"\u00a0<em>Choosing the right price: this is the moment that B&amp;B Hotels captures.<\/em>\u00a0\"says the group chairman. Hence the <strong>a concept initially, but still based on the essentials<\/strong>The result is an excellent value for money for a simple, efficient hotel. The result is excellent value for money in a simple, efficient hotel for visitors. \"\u00a0<em>Personally, I wouldn't advise my friends to come and celebrate their 50th wedding anniversary at B&amp;B, but rather to stop off at an establishment on the way to the party.<\/em>\u00a0\"says Fabrice Collet.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"391\" class=\"wp-image-182547\" style=\"width: 840px;height: auto\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/bb-evian-publier-2023-2.jpg\" alt=\"B&amp;B HOTEL Evian Publier.\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/bb-evian-publier-2023-2.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2024\/10\/bb-evian-publier-2023-2-300x168-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>B&amp;B HOTEL Evian Publier.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>A target for the covetousness of major hotel groups, first European, then American or Chinese, <strong>B&amp;B Hotels has maintained its independence <\/strong>While continuing to grow, the group has been supported throughout its history by various shareholders: the investment fund Eurazeo, which took over from the Branellec family in 2005, then Carlyle, PAI Partners and finally Goldman Sachs since 2019, for 1.9 billion euros. A flagship investor who last year explored the possibility of profiting from this acquisition by sounding out other private equity players for a resale estimated at 3.5 billion.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-une-success-story-a-la-mode-de-bretagne\" class=\"wp-block-heading\">A Brittany-style success story<\/h3>\r\n\r\n\r\n\r\n<p>Fabrice Collet estimates that \u20ac10 billion has been invested in this venture, which began \"\u00a0<em>with the means at hand, without money or a business plan, and by choosing a solid base from which to launch a global group: Brest<\/em>\u00a0\". If the head office is still in Brittany, <strong>the group's horizons have gradually broadened<\/strong>From its beginnings along the main roads of Brittany, then throughout France, before moving on to Germany, Italy, Poland and, one thing leading to another, Spain and Brazil. All the way to conquering the original budget hotel market: the United States.<\/p>\r\n\r\n\r\n\r\n<p>At the same time, its leadership position has been consolidated in France, with 439 hotels at the end of last year, and has recently been extended to the French overseas territories, with one hotel in R\u00e9union and two in Martinique. One of these embodies<strong> a new concept - B&amp;B Home -<\/strong> of a group which, until now, has concentrated its offer under a single brand. Last year, in addition to its traditional hotels, B&amp;B Hotels launched a long-stay business, first in Saint-Ouen on the outskirts of Paris, then in Brides-les-Bains in the Alps and in the capital of Martinique.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"523\" data-id=\"202343\" class=\"wp-image-202343\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-patio.jpg\" alt=\"Patio of the B&amp;B Home Paris Mairie de Saint Ouen\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-patio.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-patio-300x241-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\">Patio and...<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" data-id=\"202341\" class=\"wp-image-202341\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-cuisine-partagee.jpg\" alt=\"Shared kitchen at the B&amp;B Home Paris Mairie de Saint Ouen\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-cuisine-partagee.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-cuisine-partagee-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-cuisine-partagee-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-home-cuisine-partagee-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\">... shared kitchen at the B&amp;B Home Paris Mairie de Saint Ouen<\/figcaption>\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The B&amp;B Home Fort-de-France Marina is located in the port area and is therefore mainly geared towards business travellers. It has 55 flats with kitchenette and terrace, while the B&amp;B Home Paris Mairie de Saint Ouen is in the same category.<strong>ew generation of hybrid hotel apartments<\/strong>. With 139 rooms, including 31 with kitchenettes, the establishment offers a shared kitchen and a friendly bar and caf\u00e9 area open to all. This new brand also has a strong local and CSR dimension.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-home-long-sejour-20240531.html\/\" data-id=\"175197\">Read also: B&amp;B Home: long stays according to B&amp;B Hotels<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>The creation of this second banner is designed to meet new needs, while expanding the development possibilities of a group that already has a strong presence in France. To begin with, B&amp;B Home will have <strong>a dozen hotels by the end of the year <\/strong>with forthcoming openings in Caen, as well as in the Paris region, in V\u00e9lizy, Rueil Malmaison and near Porte de la Chapelle.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-aux-champs-elysees-ou-sur-la-croisette\" class=\"wp-block-heading\">On the Champs-Elys\u00e9es or the Croisette<\/h3>\r\n\r\n\r\n\r\n<p>However, B&amp;B also sees 'white zones' for its more traditional hotels, particularly in the heart of major French cities. \" <em>In Paris, we stop at the ring road. Why not one day imagine a B&amp;B on the Champs Elys\u00e9es or on the Croisette in Cannes, or near the Gare du Nord and Gare Montparnasse?<\/em>\u00a0It's a good time to be converting ageing office buildings and hotels,\" says Valerio Duchini, the Group's new Managing Director for Western Europe. Now is a good time to be converting ageing office buildings and hotels, and future sites in the centre of Bordeaux, Lyon and Rennes are being considered, following the example of \"\u00a0<em>from<\/em>\u00a0<em>beautiful B&amp;Bs we have in the centre of Milan or Madrid<\/em>\u00a0\". All this has been achieved by following the model that has enabled the group to grow rapidly: owning only the business, which is managed by passionate hoteliers, while leaving ownership of the premises to property investors in return for a long-term lease. Between asset light and product control.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" class=\"wp-image-202345\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-milan-sant-ambrogio.jpg\" alt=\"B&amp;B Hotel Milan Sant Ambrogio.\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-milan-sant-ambrogio.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-milan-sant-ambrogio-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>B&amp;B Hotel Milan Sant Ambrogio<\/em>.<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\"\u00a0<em>By owning the premises, we have control over quality. We don't need to convince an owner or franchisee to introduce this or that novelty.<\/em>\u00a0\"explains C\u00e9line Vercollier, the Group's Managing Director. In this context, the project to develop lobbies, redesigned as<strong> living and coworking spaces<\/strong>For example, the improvement of the breakfast offer or the deployment of BB Shops offering drinks and snacks to take away should take less time to be generalised than for competing brands. The same goes for the introduction in all hotels of a digital wall focusing on check-in and traveller information, or a brand marker, a photo of the city at the head of the bed, in line with the 'glocal' dimension of the establishments.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-nouvelles-priorites\" class=\"wp-block-heading\">New priorities<\/h3>\r\n\r\n\r\n\r\n<p>Reworking the product to make the brand stronger: this is one of the aims of the<strong> four priorities on the roadmap <\/strong>set by the new CEO of B&amp;B Hotels. Previously CFO, C\u00e9line Vercollier's other objectives include operational excellence and improving customer satisfaction, supported by the creation of the B&amp;B Academy to train current and future hoteliers.<\/p>\r\n\r\n\r\n\r\n<p>But business customers are also part of these priorities, through a strategy focused on winning new customers. \"\u00a0<em>We will be strengthening our sales team to <strong>attracting group and corporate customers<\/strong><\/em>\u00a0\"explains the Group's Managing Director. In fact, while business travellers account for half of the hotels' business, the proportion of business customers covered by framework contracts is still relatively low, at less than 10%. The Group now intends to develop closer relations with companies.<\/p>\r\n\r\n\r\n\r\n<p>At last, something that was already a priority for a group that has opened no fewer than 120 hotels by 2024,<strong> growth of the network remains its greatest ambition<\/strong>. Initially focused on the construction of new establishments, development has opened up to other models and other horizons. We continue to build new hotels, but we have also converted existing buildings and hotels and bought out competitors' portfolios, including ibis budget in Germany and ibis in France.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" class=\"wp-image-202347\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-barcelona-mataro.jpg\" alt=\"B&amp;B Hotel Barcelona Mataro.\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-barcelona-mataro.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-barcelona-mataro-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>B&amp;B Hotel Barcelona Mataro.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>As the Group prepares for a symbolic opening, that of its <strong>900<sup>e<\/sup> hotel in Venice<\/strong> For what will be one of the largest in its network with 406 rooms, this flexibility will help to accelerate growth. B&amp;B Hotels has a pipeline of 200 hotels in the pipeline, half of which will open in the next 24 months. These openings will be followed by others. <strong>\"\u00a0<\/strong><em>As the penetration rate of chain hotels is still low in Europe, this opens up huge opportunities for us, particularly in Italy, Germany and Spain. We could easily add another 1,000 hotels in Europe.<\/em>\u00a0\"says C\u00e9line Vercollier.<\/p>\r\n\r\n\r\n\r\n<p>This is evidenced by the brand's recent debut in the United States, where B&amp;B will soon be offering five establishments,<strong> the group should not limit its horizons to its original continent<\/strong>. The Group's CEO is sending out a clear message, particularly to its major French competitor: \"<em>\u00a0Our ambition is to be the international champion of budget hotels\u00a0<\/em>\".<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-conquete-amerique-20230223.html\/\" data-id=\"143467\">Read also: B&amp;B Hotels sets out to discover America<\/a><\/p>\r\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>35 years after its beginnings in Brest, B&amp;B Hotels is now one of Europe's leading budget hotels. Flashback on this success story and a look ahead to its new ambitions.<\/p>","protected":false},"author":19,"featured_media":202339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1203,1211,1569,121,1019],"type-darticle":[52],"n_magazine":[],"class_list":["post-202329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-allemagne","tag-italie","tag-hotellerie-economique","tag-etats-unis","tag-france","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;B Hotels : 35 ans de r\u00e9ussite et toujours de grandes ambitions<\/title>\n<meta name=\"description\" content=\"Lanc\u00e9 \u00e0 Brest en 1990, le groupe B&amp;B Hotels est devenu un acteur cl\u00e9 de l&#039;h\u00f4tellerie \u00e9conomique. Retour sur cette success story et projection vers l&#039;avenir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-35-years-success-story\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;B\u00a0Hotels : retour sur 35 ans d\u2019une success story\" \/>\n<meta property=\"og:description\" content=\"Lanc\u00e9 \u00e0 Brest en 1990, le groupe B&amp;B Hotels est devenu un acteur cl\u00e9 de l&#039;h\u00f4tellerie \u00e9conomique. Retour sur cette success story et projection vers l&#039;avenir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-35-years-success-story\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T12:50:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T12:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-brest-centre-port.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/bb-hotels-35-ans-success-story\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/bb-hotels-35-ans-success-story\",\"name\":\"B&B Hotels : 35 ans de r\u00e9ussite et toujours de grandes ambitions\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/bb-hotels-35-ans-success-story#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/bb-hotels-35-ans-success-story#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/06\/bb-hotel-brest-centre-port.jpeg\",\"datePublished\":\"2025-06-19T12:50:25+00:00\",\"dateModified\":\"2025-06-19T12:53:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Lanc\u00e9 \u00e0 Brest en 1990, le groupe B&B Hotels est devenu un acteur cl\u00e9 de l'h\u00f4tellerie \u00e9conomique. 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