{"id":203949,"date":"2025-07-21T10:43:21","date_gmt":"2025-07-21T08:43:21","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=203949"},"modified":"2025-09-29T10:34:44","modified_gmt":"2025-09-29T08:34:44","slug":"sncf-revisits-mice-offer","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/sncf-revisits-mice-offer","title":{"rendered":"SNCF revamps its MICE offering"},"content":{"rendered":"

Among its group offerings, the SNCF<\/strong> has just revised its proposal MICE<\/strong> designed for companies and event agencies that need to manage travel for a seminar, convention, reward trip, product launch, etc. The railway company handles requests from 10 people upwards that may require the privatisation of all or part of one or more carriages in 1era<\/sup> or 2nde<\/sup> class, until thechartering an entire TGV for 250 people or more<\/strong>. \" There are more and more requests, particularly for CSR issues.<\/em> \"confides V\u00e9ronique De Wiest<\/strong>The Head of Communications and Sales Channels in the TGV\/Intercit\u00e9s Group Travel Division.<\/p>\n\n\n\n

Thanks to a much better carbon footprint for trains than for planes, this department has observed an increase of 70% in car privatisations in 2023\/2024 and 54% in the number of special TGVs. V\u00e9ronique de Wiest added: \"\u00a0Our strength lies in offering a travel experience that starts at the station, in the city centre.<\/em>\u00a0\". The group service offers a choice of made-to-measure services such as a welcome by a hostess at a counter in front of the platform, a welcome cocktail on the platform for a special TGV, baggage handling, branding in the colours of the company or the event (banner, headrest, window sticker, etc.), workshops or events on board during the journey and transfers to the final destination. \"\u00a0It all depends on the number of people and your budget.<\/em> \"she sums up.<\/p>\n\n\n

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\"SNCF\"
SNCF<\/em><\/figcaption><\/figure><\/div>\n\n\n

Dishes from a Michelin-starred chef for catering on long journeys<\/h2>\n\n\n\n

Compared to a normal TGV journey, companies obviously have their own requirements, looking for the best value for money. top-of-the-range services<\/strong>. To cater for this, passengers will now be able to enjoy small cold dishes concocted by Fr\u00e9d\u00e9ric Simonin, a Michelin-starred Parisian chef and Meilleur ouvrier de France in 2019. The meal is presented in a china set, accompanied by a cheese platter, a choice of wines and tea\/coffee. <\/p>\n\n\n\n

This meal served at the restaurant requires a minimum journey time (3 hours) from Paris to Marseille, Toulon<\/a>Toulouse, Cannes<\/a>Nice or Monaco<\/a>The principality is only served by special TGV trains. The SNCF works actively with the Convention Bureaus in these cities, and in particular with the Palais des Festivals et des Congr\u00e8s in Cannes, the convention centres in Mandelieu-La-Napoule<\/a>Antibes-Juan-les-Pins and Nice, which has had a new facility built on the Vieux Port for the past month. Demand is all the stronger on the Riviera, with Nice and Cannes having renovated and expanded their 4 and 5-star hotels. In winter, Bourg-Saint-Maurice station is also a sought-after destination for MICE operations in the mountains, such as the BigBoss events.<\/p>\n\n\n\n