{"id":204169,"date":"2025-07-23T14:35:09","date_gmt":"2025-07-23T12:35:09","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=204169"},"modified":"2025-07-23T14:35:10","modified_gmt":"2025-07-23T12:35:10","slug":"bb-hotels-cvent-business-customers","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/bb-hotels-cvent-business-customers","title":{"rendered":"B&B Hotels uses Cvent to develop its business clientele"},"content":{"rendered":"

Develop the business clientele. At a recent event celebrating the 35th anniversary of B&B Hotels, C\u00e9line Vercollier, the group's new managing director, made no secret of this ambition: \"We want to develop our business clientele. We're going to strengthen our sales team to go after group and corporate customers.<\/em> \"explained the Group's CEO. While this strategy of conquest aims to increase the proportion of management contracts <\/strong>Concluded internally, this commitment is also reflected in the deployment across its European portfolio of the Cvent Business Transient technology solution.<\/p>\n\n\n\n

Cvent's BT platform, already used by the Group's 600 establishments in France, is positioned as the central hub for RFP management<\/strong>. This gives TMCs and business travel buyers easy access to a large-scale budget hotel inventory, with B&B Hotels now boasting over 900 hotels worldwide, with the main markets outside France being Germany, the UK, Spain, Italy and the Benelux region.<\/p>\n\n\n\n