{"id":204257,"date":"2025-07-24T17:59:03","date_gmt":"2025-07-24T15:59:03","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=204257"},"modified":"2025-07-25T09:57:12","modified_gmt":"2025-07-25T07:57:12","slug":"lease-a-bike-company-bike","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lease-a-bike-company-bike","title":{"rendered":"Lease a Bike, yellow jersey for company bikes"},"content":{"rendered":"<p>\"Ready to pull on the yellow jersey? No doubt Pavel Pogacar won't take kindly to the invitation from Lease a Bike, the sponsor of his main rival Jonas Vingegaard's team for overall victory in the Tour de France. Visit <strong>europe's leading company bike hire company<\/strong> took advantage of the exposure of the event and the team it sponsors with Visma to announce the forthcoming launch of its offer in France. The aim is clear: to democratise cycling in the workplace.<\/p>\n\n\n\n<p>Compared with Belgium, where 200,000 employees have company bicycles, and even more so with Germany, where two million employees pedal every day, France is a market with little potential that has yet to be exploited, according to estimates, <strong>between 20,000 and 50,000 employees<\/strong> commuting to work by bicycle. Lease a Bike thus competes with other players such as Zenride and Azfalte, BeeToGreen and Tim Mobilit\u00e9.<\/p>\n\n\n\n<p>\"What if tomorrow, having a company bike became as common as meal vouchers? By inviting French companies to offer their employees the bike of their choice, Lease a Bike aims to reproduce in France the success that the subsidiary of the Dutch Pon Group has already achieved in six other countries with <strong>85,000 corporate customers<\/strong>. In the run-up to the start of the Grande Boucle, Volkswagen topped the 40,000 mark.<sup>e<\/sup> bicycles supplied to its employees, four-fifths of which are electric models.<\/p>\n\n\n\n<p>\" <em>This keen interest in bike hire shows our employees that we are offering them <strong>an attractive additional benefit<\/strong> which encourages individual mobility, improves health and, at the same time, sets a clear example of how sustainability can be put into practice.<\/em> \"said Gunnar Kilian, Member of the Board of Directors for Human Resources at Volkswagen AG.<\/p>\n\n\n\n<p>Good for your health, good for the planet, good for your image: there's no shortage of good things to say about cycling. As part of its 2023-2027 cycling and walking plan, the French government intends to increase the modal share of cycling in journeys to 12 % by 2030, compared with 3.5 % when it began. This will be achieved through the development of cycle paths, an investment of <strong>an incentive for \"v\u00e9lotaf<\/strong> thanks to the sustainable mobility package.<\/p>\n\n\n\n<p>With its 100% digital platform, which has been extended to the countries where Lease a Bike is present, Lease a Bike is part of this movement, positioning itself as a \"one-stop shop\". <strong>key intermediary<\/strong> between companies, their employees and reseller-partner networks. All that remains is to find the right gear to win this development race.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"464\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/07\/unnamed-4.jpg\" alt=\"\" class=\"wp-image-204273\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/07\/unnamed-4.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/07\/unnamed-4-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-le-velo-de-fonction-vu-par-notre-confrere-flottes-automobiles\">The company bike as seen by our colleague Flottes Automobiles<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.flotauto.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Car fleets<\/a>Voyages d'Affaires' sister magazine, has devoted several articles to the development of the company bicycle. Here is an extract from some of the initiatives reported by the magazine's journalists, showing how they are gradually being rolled out:<\/p>\n\n\n\n<p>\" <em>We have devoted the years 2020 to 2023 to evangelising employers<\/em>explains Jean-Fran\u00e7ois Dhinaux, director of Azfalte, an operator of company bicycles.<em> This is bearing fruit. The big clients are getting on board. Some of our customers were ordering fleets of twenty to fifty company bicycles in 2023. A year later, the fleets we are installing can reach 500 machines.<\/em> \". \" <em>Companies are developing the use of bicycles because employees demand them in the face of transport problems, parking problems and the high cost of a car <\/em>We've got a lot to offer,\" says Jean-Christophe Melaye, director of Bee.Cycle, another specialist in company and shared bikes.<\/p>\n\n\n\n<p>\"<em> The company bike meets employees' expectations, particularly those of millenials<\/em> says J\u00e9r\u00f4me Blanc, co-founder of company bike hire firm Tim Mobilit\u00e9. <em>These employees do not necessarily have a driving licence and may be reluctant to use public transport. For employers, offering company bicycles is a way of attracting talent and reinforcing their employer brand. <\/em>\".<\/p>\n\n\n\n<p>Abdelkader Bentahar, head of sustainable mobility in the SNCF Group's CSR department, explains how the railway company has been offering 18,000 employees at its Saint-Denis head office a bicycle financed by a sustainable mobility package worth 33.33 euros a month since 2024: \"The SNCF is a major player in the field of sustainable mobility. <em>In conjunction with bicycle specialist BeeToGreen, we decided to compile a catalogue of equipment and advice so that, together with the FMD, we could equip our employees. At the same time, we equipped the car parks at the Saint-Denis site with showers and changing rooms. We have also accompanied this approach with events focusing on cycling and safety, drawing on a community of 400 bike-riders. The idea was to develop and welcome new cyclists by sharing experiences and the best routes to work, while at the same time removing obstacles and fears. <\/em>\"<\/p>\n\n\n\n<p>The Samusocial de Paris, the Calvados d\u00e9partement, the Asei association (agir, soigner, \u00e9duquer et inclure) in Occitanie: all these players mentioned by Flotauto have also given their support to the Asei association.<strong> a serious pedal stroke<\/strong> to their two-wheeled fleet. According to Patrick Brouillard, vehicle fleet manager and facilities management coordinator at DuPont de Nemours France, who manages a fleet of fifty two-wheelers, there are still a number of obstacles to overcome. <em>These company bikes are still a complicated business. Our sales staff are scattered all over France. And most of our employees in Paris have company cars or use public transport.<\/em> \".<\/p>\n<p>\u00a0<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>As a sponsor of one of the leading teams in the Tour de France, led by Jonas Vingegaard, Lease a Bike intends to roll out its corporate bike hire solution in France.<\/p>","protected":false},"author":19,"featured_media":204289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[1019,2335,2357],"type-darticle":[52],"n_magazine":[],"class_list":["post-204257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deplacements-urbains","tag-france","tag-rse","tag-velo","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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