{"id":206403,"date":"2025-09-01T15:55:51","date_gmt":"2025-09-01T13:55:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=206403"},"modified":"2025-09-01T16:00:32","modified_gmt":"2025-09-01T14:00:32","slug":"fcm-travel-assistant-sam","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/fcm-travel-assistant-sam","title":{"rendered":"FCM: SAM travel assistant goes from strength to strength"},"content":{"rendered":"<p><strong>FCM <\/strong>is starting September with new promises for business travellers. And it's <strong>Sam<\/strong>TMC's virtual assistant, which should embody these increased ambitions. With three priorities: integration, personalisation and anticipation. All of which - as is now inevitable - will be boosted by artificial intelligence.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p><em>a travel companion that understands preferences, simplifies complex tasks and improves every journey<\/em><\/p><cite>John Morhous, FCM Travel<\/cite><\/blockquote><\/aside>\n\n\n\n<p>\" <em>SAM changes the game for our customers<\/em>&nbsp;\"says John Morhous, Global Chief Experience Officer, FCM Travel. \"&nbsp;<em>It's more than just answering questions: it's a travel companion that understands preferences, simplifies complex tasks and improves every journey.<\/em> \".<\/p>\n\n\n\n<p>One of the major changes to be retained from this new version of Sam is the versatility of the tool, which is now integrated into all the digital experiences offered by FCM: the mobile application, FCM Platform and the browser extension. This new multi-platform access should guarantee a more fluid, consistent and intuitive user experience, whatever the channel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"233\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm-.jpg\" alt=\"FCM enhances the functionality of its Sam assistant\" class=\"wp-image-206433\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm-.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm--300x108-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>FCM enhances the functionality of its Sam assistant<\/em><\/figcaption><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/fonctionnalites-sam-chatbot-fcm-20180406.html\/\" data-id=\"72427\">New features for Sam, the FCM chatbot<\/a><\/p><\/aside>\n\n\n\n<p>By relying on AI, the new version of Sam must also anticipate user needs and respond to them with ever greater precision. Sam learns from every interaction with the business traveller, to guarantee assistance that is both proactive and personalised. For example, FCM's assistant suggests the most suitable class of flight, or highlights a particular advantage linked to its loyalty programme. Sam also aims to be more responsive, with real-time assistance on airport security waiting times, for example. This responsiveness is of course essential in the event of unforeseen circumstances: Sam must anticipate delays, cancellations and other emergencies, by proposing options, policies and contacts, without the traveller even having to intervene, assures FCM.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"408\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm-reporting.jpg\" alt=\"FCM Travel\" class=\"wp-image-206449\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm-reporting.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/09\/sam-fcm-reporting-300x188-derived.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>FCM Travel<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The new version of Sam does not, however, forget the other key player in business travel: the Sam for Arrangers function is designed to provide travel managers with a consolidated view of current and forthcoming trips, and to alert them if necessary, in particular to meet the requirements of the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/duty-of-care-exercice-20180723.html\/\" target=\"_blank\" rel=\"noopener\">duty of care<\/a>. FCM also plans to use \"adaptable playbooks\" to configure interactions, so that each customer can adapt the tool to the needs of the company and its travel policy.<\/p>","protected":false},"excerpt":{"rendered":"<p>FCM is adding new features to its Sam virtual assistant. The tool now adapts to all channels, and AI enables it to anticipate the needs of business travellers more accurately. <\/p>","protected":false},"author":17,"featured_media":206405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[1903,2067],"type-darticle":[52],"n_magazine":[],"class_list":["post-206403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agences","tag-intelligence-artificielle","tag-tmc","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FCM : Sam prend un nouveau virage<\/title>\n<meta name=\"description\" content=\"Sam, l&#039;assistant voyages con\u00e7u par FCM, gagne en polyvalence et en r\u00e9activit\u00e9 pour mieux accompagner les voyageurs 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