{"id":206975,"date":"2025-09-05T15:21:22","date_gmt":"2025-09-05T13:21:22","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=206975"},"modified":"2025-09-11T10:41:16","modified_gmt":"2025-09-11T08:41:16","slug":"campanile-nouvelle-generation-paca","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/campanile-nouvelle-generation-paca","title":{"rendered":"Campanile: new generation heads south"},"content":{"rendered":"

Updated on 11 September at 11 a.m.<\/strong><\/p>\n\n\n\n

The refurbishment of the Campanile network continues. The new impetus given by Louvre Hotels to its historic brand has resulted in a extensive renovation programme<\/strong> throughout France, as part of the five-year strategic plan of the second-largest hotel group in France and Europe. The aim is to modernise \" 80 % on our network by 2028<\/em> \"Krystel Blondeau, General Manager France, describes the brand, which was founded in 1976 and has a total of 410 hotels, mainly in France, but also elsewhere in Europe and in China.<\/p>\n\n\n\n

In order to restore the appeal of one of the country's leading business names, this revival will involve new standards<\/strong> positioning the brand at the top end of the midscale segment. Through a new design and the deployment of top-of-the-range bedding and relaxing showers in the rooms, as well as a redesigned breakfast offer based around a signature artisanal brioche, made from ingredients of French origin. A strategy that seems to be bearing fruit, with Louvre Hotels reporting an increase in e-reputation scores of 10% on average for Campanile hotels that have already been renovated.<\/p>\n\n\n\n