{"id":210595,"date":"2025-11-03T12:11:32","date_gmt":"2025-11-03T11:11:32","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=210595"},"modified":"2025-11-03T12:24:37","modified_gmt":"2025-11-03T11:24:37","slug":"wizz-air-business-product","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/wizz-air-business-product","title":{"rendered":"Wizz Air discovers business travellers"},"content":{"rendered":"

Wizz Air <\/strong>has, from the outset, focused its growth primarily on the leisure and VFR markets. It's a strategy that has been fairly successful so far. But over the last few years, this strategy has stalled. In addition to the fall in traffic during the covid, the impossibility of renewing and extending its fleet has resulted in additional costs with a less fuel-efficient fleet. As well as the need to close routes to manage the fleet. The most spectacular recent closures are those of theAbu Dhabi<\/a> and Vienna.<\/p>\n\n\n\n

Wizz Air is also looking to increase its revenue per passenger. And it has suddenly discovered that Premium customers - particularly business customers - can make a valuable contribution to its strategy. The airline wants to attract a business clientele who, despite a more limited budget, nevertheless want to benefit from a product more in line with their expectations, with greater comfort. Without, however, paying the full fare of traditional airlines.<\/p>\n\n\n\n