{"id":211281,"date":"2025-11-19T11:33:11","date_gmt":"2025-11-19T10:33:11","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=211281"},"modified":"2025-11-26T11:01:46","modified_gmt":"2025-11-26T10:01:46","slug":"onepark-vanden-born-interview-totalenergies","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/onepark-vanden-born-interview-totalenergies","title":{"rendered":"D. Vanden Born (Onepark): \"We're changing dimension thanks to TotalEnergies\"."},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-pour-commencer-pouvez-vous-nous-presenter-votre-societe-onepark-qui-n-est-pas-toujours-connue-des-voyageurs-d-affaires\">First of all, could you introduce us to your company, Onepark, which is not always well known to business travellers?<\/h2>\n\n\n\n<p><strong>David Vanden Born -<\/strong> In a few words, Onepark is the European leader in online parking reservations. We enable motorists to compare, reserve and pay for their parking spaces, whether in advance or at the last minute, but always at the best price. In practice, we work with two distinct but complementary types of car park. On the one hand, we work with public car parks, mainly located near stations and airports or in city centres, and on the other, we work with private car parks, mainly hotel car parks, which we make accessible to the general public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fort-du-soutien-de-plusieurs-grands-acteurs-du-voyage-tels-accor-adp-et-keolis-votre-structure-capitalistique-est-assez-unique-pouvez-vous-nous-en-dire-plus\">With the backing of several major players in the travel industry such as Accor, ADP and Keolis, your capital structure is quite unique. Can you tell us more about it?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>In fact, we are one of the only companies in France to be almost entirely financed by leading industrial companies, all leaders in their respective sectors and all actively involved in the world of travel. These include Keolis, the public transport subsidiary of the SNCF group, which also owns Effia car parks, Accor on the hotel side and the A\u00e9roports de Paris group, which operates 48,000 parking spaces at Paris CDG and Orly. These first three players acquired a stake in Onepark between 2016 and 2018, for a combined total of around \u20ac30 million. The underlying rationale is the same - to give us access to underused car park spaces - but with different objectives. For Keolis and ADP, the idea is to optimise the occupancy rate of their car parks and maximise revenues by opening up to a wider customer base. For Accor, the aim is to develop a new source of revenue for their hotels by selling their parking spaces to outside customers. To give you an idea, the Accor group already generates nearly \u20ac5 million in turnover every year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-entree.jpg\" alt=\"Since its launch ten years ago, Onepark has built up a community of 2.7 million users.\" class=\"wp-image-211539\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-entree.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-entree-300x254-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-entree-14x12-derived.jpg 14w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Since its launch ten years ago, Onepark has built up a community of 2.7 million users.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sur-quoi-repose-votre-modele-economique\">What is your business model based on?<\/h2>\n\n\n\n<p><strong>D. V. B. -<\/strong> We operate exactly like a hotel marketplace or online travel agency. The customer pays on Onepark and we then transfer the turnover to the car park that welcomed the customer, minus our commission. We do not pre-purchase stock. We are simply a digital showcase that highlights the car parks on offer and maximises their occupancy. When it comes to price management, there are two possibilities. Either the car park is a professional operator such as ADP, Effia or Indigo, and we distribute their rates via our information systems. Or, in the case of private car parks, particularly hotel car parks, we manage the prices according to what we think is best to extract maximum revenue from these under-utilised assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vous-vous-presentez-comme-le-leader-europeen-en-quelques-chiffres-que-represente-l-offre-de-onepark\">You describe yourself as the European leader. In a few figures, what does Onepark's offer represent?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>Since our launch around ten years ago, we have rapidly become the leader in this nascent market. We now operate in 500 towns and cities, with just over 200,000 parking spaces in 3,500 car parks in 8 European countries. Today, we book more than 350,000 hours of parking every day, generating sales of \u20ac30 million by 2024, and have built up a community of 2.7 million users. The majority of our customers are leisure travellers, who often have to use their cars to get to the airport or station.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vous-avez-recemment-finalise-une-levee-de-fonds-aupres-de-totalenergies-dans-ce-cadre-un-partenariat-permet-aux-porteurs-de-la-carte-fleet-de-beneficier-des-services-de-onepark-vous-vous-tournez-donc-vers-la-demande-des-voyageurs-professionnels\">You recently raised funds from TotalEnergies. As part of this partnership, Fleet cardholders will be able to take advantage of Onepark's services. So you're turning your attention to the needs of business travellers?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>In fact, the first three rounds of funding concerned the supply side, i.e. car parks. With TotalEnergies, we're turning our attention to demand, particularly from business customers. We're even going to change dimension by almost doubling our customer base to pass the 5 million mark, thanks to the 2.3 million Fleet cardholders. Published by TotalEnergies, this multi-service card is used by several hundred thousand companies in France, and was already accepted in a thousand car parks in France. Thanks to our partnership, the Fleet card now gives access to the 3,500 car parks in our network. And this card, which was only used to pay for parking, can now be used to reserve spaces. For Fleet cardholders, who are all professionals who travel regularly, this new use is very interesting. Especially as they will also be able to use Onepark on a personal basis, to park in Paris as well as near a concert hall in Barcelona or a theatre in Berlin. Our solution allows several means of payment to be used: the Fleet card for journeys governed by the company's travel policy and personal means of payment for private use in Europe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-aeroport.jpg\" alt=\"\" class=\"wp-image-211537\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-aeroport.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-aeroport-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-aeroport-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/carte-mobility-atouts-callejon-totalenergies\/\" data-id=\"111421\">Read also: Advantages and objectives of the Mobility Corporate Card: interview with Philippe Callejon (TotalEnergies)<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apres-avoir-consolide-l-offre-vous-vous-tournez-maintenant-vers-la-demande-peut-on-imaginer-que-onepark-soit-un-jour-partenaires-d-autres-acteurs-du-voyage-d-affaires\">Having consolidated your offer, you're now turning your attention to demand. Is it conceivable that Onepark could one day partner other players in the business travel industry?<\/h2>\n\n\n\n<p><strong>D. V. B. -<\/strong> It's not up and running yet, but these are things that could be part of our vision. The aim is to make our 200,000 parking spaces available to as many users as possible by diversifying our customer base. All payment providers will be welcome at some point. For the moment, we accept CB, Amex, Paypal and now the Fleet card. But there's a whole host of other payment offers that we could gradually integrate. On the demand side, we could also imagine forming partnerships with networks close to motorists, with manufacturers or equipment suppliers for example. But also, why not, with online or B2B travel agencies. Our strategy will increasingly focus on indirect distribution.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>With TotalEnergies, we are turning our attention to demand, particularly from business customers. We're even going to change dimension by almost doubling our customer base to pass the 5 million mark, thanks to the 2.3 million Fleet cardholders.<\/p><\/blockquote><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pouvez-vous-preciser-les-pistes-envisagees-dans-le-cadre-de-cette-distribution-indirecte\">Can you tell us more about the avenues envisaged for this indirect distribution?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>The idea, for example, is that Onepark's services could be offered to Accor or Booking customers, so that they can book a hotel room and a parking space at the same time. We could also imagine partnering with tech players like Google. If we take the example of the United States, Google now offers not just location services, but also parking space reservations directly in Google Maps. To this end, they have entered into a partnership with the American equivalent of Onepark to access their offering via an API. It would make sense to develop the same thing in Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dans-le-cadre-des-hotels-vous-developpez-aussi-une-autre-solution-baptisee-flow-de-quoi-s-agit-il\">You are also developing another solution for hotels, called Flow. What does it involve?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>Flow is a natural extension of our historical model. Our marketplace enables hotels to make the most of empty parking spaces, by entrusting us with 15 to 20 spaces per establishment. But given the revenue generated, hotels have come to us - and not just Accor hotels - to ask us to go further. In other words, as well as selling these spaces, to provide them with solutions to digitise and optimise the management of their car parks. That's why we created Flow, based on a software licence on the one hand, and a licence plate reading and access control solution on the other. As well as being able to set their own rates, hoteliers are able to better manage traffic flows and, as a result, improve the quality of the customer experience, whether it's for their residents, restaurant customers or when hosting seminars. And for Onepark, this will enable us to develop our network by having more and more quality car parks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-ibis-budget.jpg\" alt=\"Ibis Budget hotel car park, part of the Accor group.\" class=\"wp-image-211535\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-ibis-budget.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-ibis-budget-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/onepark-ibis-budget-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Ibis Budget hotel car park, part of the Accor group.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-des-bornes-de-recharge-electrique-sont-elles-integrees-dans-cette-offre\">Are electric recharging points included in this offer?<\/h2>\n\n\n\n<p><strong>D. V. B. - <\/strong>Car parks looking to install recharging stations naturally see us as their point of entry for all mobility issues. We can therefore recommend solutions to them, such as those offered by TotalEnergies or Electra in Spain. The long-term aim is to integrate these solutions into our sales processes, so that motorists can book both their parking space and their recharging if they need it. Onepark intends to support the transformation of uses to go beyond pure parking and optimise the mobility experience in the broadest sense - whether it's parking for motorbikes or electric bikes. But for the moment, our focus remains primarily on the vehicle. This has been the core of our business for the last ten years, and we're doing our utmost to do it in the best possible way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-ce-qui-concerne-l-offre-de-parkings-onepark-est-soutenu-par-le-groupe-adp-ou-les-parkings-effia-a-travers-keolis-qu-en-est-il-du-groupe-indigo-qui-se-presente-comme-le-leader-mondial-du-stationnement\">As far as car parks are concerned, Onepark is backed by the ADP group and Effia car parks through Keolis. What about the Indigo group, which claims to be the world leader in parking?<\/h2>\n\n\n\n<p><strong>D. V. B. -<\/strong> We have a commercial partnership with Indigo, as we do with AENA in Spain, the operator of all the country's major airports. So, in fact, the Indigo group is not currently a shareholder in our capital. Would that make sense one day? Clearly yes, from my point of view. Do they want to? Far be it from me to prejudge their answer. They have their own platform, Indigo Neo, which I think is very complementary to Onepark. From there, could we go further? As I said, I think so. That's the vision we're defending. We've already demonstrated this through four major industrial operators, and it would make sense to continue along this path by bringing the world leader in the industry into our capital.<\/p>","protected":false},"excerpt":{"rendered":"<p>On the occasion of the fund-raising and strategic partnership with TotalEnergies, David Vanden Born, co-founder and CEO of Onepark, talks about the positioning of his company and its ambitions to transform the parking sector.<\/p>","protected":false},"author":19,"featured_media":211533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,143],"tags":[],"type-darticle":[51,52],"n_magazine":[],"class_list":["post-211281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deplacements-urbains","category-interviews","type-darticle-interview","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D. Vanden Born (Onepark) : &quot;Un changement de dimension&quot;<\/title>\n<meta name=\"description\" content=\"David Vanden Born, co-fondateur et CEO de Onepark, revient sur le positionnement de son entreprise et le partenariat strat\u00e9gique avec TotalEnergies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/onepark-vanden-born-interview-totalenergies\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D. Vanden Born (Onepark) : &quot;Nous changeons de dimension gr\u00e2ce \u00e0 TotalEnergies&quot;\" \/>\n<meta property=\"og:description\" content=\"David Vanden Born, co-fondateur et CEO de Onepark, revient sur le positionnement de son entreprise et le partenariat strat\u00e9gique avec TotalEnergies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/onepark-vanden-born-interview-totalenergies\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T10:33:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T10:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/11\/one-park-vanden-born.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/onepark-vanden-born-interview-totalenergies\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/onepark-vanden-born-interview-totalenergies\",\"name\":\"D. 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